Inventory Of Apparel Industry In 2018

Global Clothes & Accessories The industry hit bottom in 2016, began to pick up in 2017, and continued the recovery trend in 2018. New retail In the new environment, new technology and new marketing methods have poured into the clothing industry, and the apparel industry has shown a more positive trend. Among them, online sales continued to accelerate growth, and the growth of consumer spending helped to revive.

This article will take stock of 2018. brand The opening of stores in China will witness changes in the clothing industry in 2018.

Domestic brand

Semir added 153 stores in 2018.

Total number of shopping center stores exceeded 400

According to the world clothing and shoe net, in 2018, Semir added 153 stores, of which the total number of shopping center stores exceeded 400. This is the beautiful report card of Semir after the "five new plan" was formulated at the beginning of the year.

Semir's "five new plan" starts from the terminal image of the store, and continuously changes in product line, new speed, marketing activities, channels and so on. The upgraded Semir store has adopted a concise and lively design style and added new retail design concepts and new consumption scenarios. In October 1, 2018, Semir's first concept store officially appeared in CITIC Pacific Wanda Plaza, Jiading, Shanghai. This is not only Semir's first new image fashion design concept store, but also an experiential concept shop that meets the current young consumer group. The innovation of product display has further enhanced the value of stores.

The spanformation of Semir's channels is not only reflected in the upgrading of shopping centers' stores and image upgrades, but also in the interaction with consumers. Semir and Tmall have opened up online payment and settlement, and also provided a flow interface to help stores to scan the code interaction. Semir said it would continue to upgrade its brand across the board and continue to explore new models such as smart stores.

In 2019, Semir will continue to increase the opening of shopping center stores, and will pay more attention to Ping efficiency and project location, and open more high-quality stores. There will be no fewer than 150 shopping center stores in the whole year.

City beauty Shenzhen new store opens, upgrading storefront.

City beauty recently opened the first shopping center store in the Imperial Court Square in downtown Shenzhen, which is also the first new store after chief strategist Sharen Jester Turney. The store made a completely different decoration from the past, and began to use the brand name "Cosmo Lady" of the city beauty. The brand indicates that the shop is still being optimized.

In July of this year, the city beauty group announced that she became the group's chief strategy officer. Before that time, Ms. Turney's most popular record was to be the secret president and CEO of Victoria 's Secret Vitoria, the largest clothing retailer in the world in 2000.

Ordifen hand in hand TOTWOO world's first "Sexy Lingerie + smart jewelry" cross boundary flagship store

In December 23rd, underwear brand Ordifen's high-end line ORDIFEN plus joined hands TOTWOO in Shanghai to open the world's first "sexy underwear + smart jewelry" cross-border flagship store. This is also the first offline experience station of TOTWOO, the world's first brand of intelligent jewelry.

Ordifen and its city beauty group have rich experience in offline retail. ORDIFEN Plus's elegant intelligence, young French appeal and TOTWOO positioning match perfectly. In addition, the new store has assembled many European designers to launch a non intelligent fashion jewelry series for more and more daily wear.

In addition, we obtained some domestic brand stores from the latest earnings reports of major brands:

Jiangnan cloth

According to the Jiangnan Buyi 2018 half year fiscal year performance bulletin, as of December 31, 2017, the Group operates 1768 independent entities in the world. From the brand perspective, JNBY has 815 stores, 308 CROQUIS sketches, 444 jnbyby JNBY, 136 less, Pomme de Terre 63, JNBY HOME 2.

In the 2018 fiscal year, Jiangnan Buyi group will open 200 to 250 retail stores, most of which are located in the two or three tier cities of the mainland. Hongkong will also become one of the key markets for the group's future development. As of February this year, JNBY, sketches, jnbybyJNBY and other brands have already opened 7 retail outlets in Hongkong.

Pacific bird

Recently, Taiping bird group announced its third quarter earnings report in 2018. During the reporting period, the company has established a marketing network covering 31 provinces, autonomous regions and municipalities directly under the central government. Marketing terminals cover all kinds of retail formats such as street stores, department stores and shopping centers. In the third quarter of 2018, the company took the initiative to adjust the expansion plan at the beginning of the year, appropriately control the scale of opening stores and constantly optimize the channel structure in the light of macroeconomic situation and market changes. In the first three quarters of 2018, there were 262 newly opened stores, 453 franchised stores, 26 joint stores, 126 outlets, 426 franchised stores, 9 9 stores, and 180 households (including 56 new homes in the reporting period, and a total of 56 households in Taiping bird nest store).

By the end of the reporting period, the number of offline stores was 4431, an increase of 6.18% over the same period last year, of which 1407 were direct stores, 3007 were franchises, and 17 were affiliated stores.

The results showed that Taiping bird group achieved a total revenue of 4 billion 888 million yuan, an increase of 13.14% over the same period last year, and realized a net profit of 282 million yuan, an increase of 69.72% over the same period last year, and its performance was in line with expectations.

Hai Lan's home

According to the three quarter earnings report released by Hai Lan's home in 2018, as of the end of 9, there were 6401 stores in Hai Lan's home, with a net increase of 609 in the quarter.

Hai Lan's home in the first three quarters, Hai Lan's family business income is 13 billion 42 million yuan. A 4.53% increase over the same period last year, net profit of 2 billion 628 million yuan, an increase of only 4.66% over the same period last year. As of the end of the reporting period, the income was 3 billion 29 million yuan, down 6.09% compared with the same period last year, and net profit fell 7.72% to 562 million yuan in the period, compared with 636 million yuan in the same period last year. Net profit of 468 million yuan, compared with the 626 million quarter of the three quarter of 2017 dropped 25.26%.

Grace

According to the report of the three quarter of 2018 released by George's list, in 2018 of 2018, there were 80 new outlets in the company, 47 stores were closed, and the total number of stores increased from 533 at the end of 2017 to 566. Its international brands are gradually distributed to the core business circle of Shanghai state gold center, Beijing SKP and Shenzhen the Mixc. The report shows that the company's recent repurchase of shares in listed companies is also a reflection of his confidence in the future development.

During the reporting period, the operating income was 1 billion 736 million yuan. Compared with the same period last year, the growth rate was 25.87%. The main reason for the change was the sales growth of various brands and the impact of IRO last year. Net profit was 268 million yuan, an increase of 32.65% from 202 million in the same period last year.

Fashion fashion

According to the results of the three quarter of 2018 released by the recent fashion show, as of the end of the three quarter of 2018, the company had 1063 stores, representing a net increase of 25 at the end of 2017. Through a steady expansion of shop expansion, business scale has maintained steady growth. Among them, DAZZLE, d'zzit and DIAMOND DAZZLE stores increased by 5, 6 and 11 respectively, while the number of RAZZLE stores increased by 3.

Di Su fashion said that with the further expansion of the national marketing network, the retail terminal and distribution terminals were also optimized in the first three quarters of this year. In addition to enhancing the ability to control the quality shops in key cities, the development speed of distribution terminals also increased.

In the first three quarters, the offline revenue of the company achieved a profit of 1 billion 303 million yuan, an increase of 2.36% over the same period last year, and the direct and distribution channels achieved 647 million yuan and 653 million yuan respectively, representing an increase of 3% and 1.77% respectively.

Metersbonwe

According to Metersbonwe's earnings report for the first three quarters of 2018 (2018 1-9), in the first half of 2018, the newly opened shop in the United States has a business area of about 120 thousand square meters, and the structure of the shop channel has been further optimized.

Since announcing the launch of the 100 City store in March this year, the company has intensified its efforts to expand its three to five line cities, phased out inefficient stores, and opened up new shops with high quality, driving sales growth.

In September 2018, Metersbonwe landed in the 7000 square meters full style flagship store in Shenyang. It provided diversified fashion, high quality and cost-effective products for young families, and created a pleasant and leisure interactive fashion space, which was favored by consumers. In addition, Metersbonwe has opened thousands of large stores in Yinchuan, Guiyang, Xi'an, Chongqing, Xuzhou and many other gold trading circles, creating fashionable landmarks, and new and high quality stores to bring more fashionable dress experience to more consumers.

The results showed that the company achieved 5 billion 547 million operating income, an increase of 24.86% over the same period, and a net profit of 40 million 139 thousand and 500 yuan, an increase of 132.31% over the same period. The report shows that the continuous improvement of the performance of Smith Barney clothing is mainly due to the brand upgrading, channel upgrading strategy and the upgrading of product and retail upgrading in recent years.

International brand

UNIQLO has broken through 660 stores in mainland China.

UNIQLO official micro-blog recently announced that the brand has broken through 660 stores in mainland China.

13 shops in half a month

It is understood that 4 new stores opened recently in UNIQLO, including Changsha Kade one center store, Zhangjiagang Wanda Plaza store, Yuncheng Wanda Plaza store and Beijing Kade MALL palace store, plus 9 stores opened in December 20th. In less than half a month, the excellent clothing store opened 13 stores continuously.

As of the end of 8 2018, UNIQLO owned 633 stores in mainland China, including 78 new ones in fiscal 2018. As of the end of fiscal year 2018, XXX group had 3445 stores in the world, up 151 from the previous fiscal year. The group said it will continue expanding UNIQLO stores in various markets in the future, and plans to open global flagship stores and diversified large stores in major cities in the world in order to further establish UNIQLO's status as the world's leading brand.

According to the earnings report released by the fast marketing group of UNIQLO parent company, from the first quarter of fiscal year 2018, the overseas UNIQLO division revenue performance has surpassed that of Japan, and its profit performance is also approaching the Japanese UNIQLO level. Especially in the third quarter of the Greater China region, the profit performance was much better than expected, and the sales volume of the same store increased by double digits.

Canada Goose Beijing's first store is finally open.

The luxury feather clothing brand Canada Goose Canada goose was scheduled to open in Beijing's first store in December 15th. However, one day before the launch of the new store, it was announced that the opening time was delayed due to construction. Finally, in December 28th, the canadian goose Beijing shop was officially opened, and the gate was soon lined up. The cold weather did not resist the enthusiasm of Chinese consumers.

Before announcing the delay in opening, the price of Canadian geese suffered a sharp decline. From December 3rd to December 28th, the price of Canada goose has dropped by 39.9%. Analysts have pointed out that its share price plummeted and HUAWEI CFO night boat was related to the seizure of the Canadian police by the US side.

The opening of the flagship store in Sanlitun, Beijing, brought good news to Canada Goose: in the last trading day of 2018, Canada Goose opened up 9.6% in December 31st, after a callback and ended at $43.72 per share, up 4.64% from the previous trading day (December 28th).

Champion opened 7 new stores in December.

Since its first store in mainland China in September 2017, Champion has been accelerating the layout of the Chinese market. At present, the brand has opened 41 stores in China. In mainland China, Champion is expanding rapidly in the central area of the second tier cities and spreading throughout the country.

In September 13th, China's first Champion opened in Hangzhou Tower. The brand officially landed on Tmall in 2015. Champion has been playing an important role in sportswear since its birth in 1919. Champion has been walking for 100 years from a well-known traditional sports brand to a street fashion icon.

According to the three quarter earnings report released by Champion parent company HBI (HanesBrandsInc.), although the Champion brand of the street sports brand offset the weakness of the underwear business in the United States, the group's overall sales and annual profit outlook is still less than the market expected.

Lululemon opens seventh stores in Shanghai

Recently, Lululemon officially opened in the Kerry Center of Pudong, Shanghai. It is the seventh store in the Shanghai area and the third in the Pudong region.

It is understood that the area of the new shop covers an area of nearly 200 square meters. The design is inspired by nature. It selects wood colored wood materials and stone wall and counters, and decorations with gray metal and knitted fabrics to create a comfortable and comfortable shopping space. And this store has two entrances to make consumers choose more varied.

It is noteworthy that lululemon has not only started to exert itself in the physical stores, but also has not fallen behind in the business channel. Its online sales recorded a high single digit growth of 26%, 29%, 27% and 62% from the second quarter of last year to the first quarter of this year. Last September, when the brand opened its flagship store in Tmall, China's online sales grew by 350% over the same period.

COCCINELLE opens its first flagship store in Southern China, Guangzhou

In December 21st, the Italy brand leather goods brand COCCINELLE officially entered the Guangzhou Tian Huan square and opened its first flagship store in Southern China, China. At the same time, COCCINELLE has launched three exclusive water bucket packages to celebrate the opening of the flagship store.

COCCINELLE, founded in 1978, has always attached great importance to the Chinese market. Currently, there are 19 shops in China. COCCINELLE said that in the coming year, it will accelerate the layout of the Chinese market, combine the exquisite and handy crafts of Italy tanning craftsmen with a fashionable and innovative attitude, continue to lead the trend, and bring more international and diversified fashion surprises to Chinese young consumers.

Acne Studios opens the first flagship store in Beijing

In December 15th, designer brand Acne Studios opened its first flagship store in Beijing, Sanlitun, Beijing, which is also the first independent store opened in China. The store occupies an area of 190 square meters and is independently completed by Acne Studios internal team. In order to celebrate the opening of new stores, Acne Studios also introduced limited products sold only in Chinese boutiques and online outlets.

Recently, Acne Studios announced that it will sell 41% of the shares, the buyer is private equity IDG capital and Hongkong fashion retail group I.T Group. Due to the slowdown in performance, Acne Studios publicly disclosed the intention of selling 70% to 80% shares of the brand in July last year. In fact, AcneStudios began secretly seeking buyers in January last year, and finally held talks with 10 candidate buyers, including private equity funds, luxury goods group, and the frequent takeover of Fosun international and Shandong Ruyi holding group.

Sloggi Asia's first franchised store landed in Hangzhou

This new store has continued the tone of sloggi's innovation, boldness and youthful vitality. The comfortable product experience, colorful and innovative window vision, bold and interesting modeling and fitting rooms create a comfortable, relaxed and real atmosphere, conveying a comfortable lifestyle and brand temperament.

"China has such a huge population, the new middle class, and the store is undoubtedly an excellent opportunity to display," said Alex Cara, director of sloggi global channel. "Through high-quality store experience and staff services, we can effectively enhance the overall brand image." Our store in the shopping center enables us to display sloggi's innovative products and strengthen our brand mission as the primary position in the world for everyday comfort.

More interesting reports, please pay attention to the world clothing shoes and hats net.