Focusing On Children'S Wear In Humen, Children'S Wear Is PK.
The twenty-third China (Humen) international garment trade fair and 2018 Humen fashion week.
Starting in November 22nd, Hsin Xin set sail.
The theme of this trade fair is
"Innovation, fashion and green".
The total area of exhibition is up to
About 300000 square meters
The main venue is located.
Humen Convention and Exhibition Centre
At the same time, it also has
More than 20 sub venues
。
Special venue
Fashion District, children's wear area, face accessories area, fashion printing creative quality exhibition area, designer original exhibition area, electricity supplier exhibition area, social responsibility exhibition area
And so on.
As one of the characteristic industries in Humen, the children's clothing has been outstanding in recent years and has become one of the well-known industrial clusters of children's clothing.
While consolidating the development of Humen women's wear and casual wear, Humen town has vigorously developed the children's clothing industry, promulgated the implementation opinions on vigorously supporting the development of children's wear industry, established the Humen Fumin children's clothing center, and built the "China children's wear brand Southern China exhibition and trade headquarters". At present, Humen town has more than 700 children's clothing manufacturers, and has more than 100 children's clothing brands with a certain regional influence, with annual sales exceeding 10 billion yuan.
Over the past five years, it has been the five year of the deep adjustment of the world economic pattern. It is the five year that China's economy has entered the new normal in the medium and high speed development. It is the five year that the new revolution of science and technology and the upgrading of consumption have brought about rapid changes.
Children's clothing is one of the most brilliant development spots in the clothing industry. In recent years, with the reform of the birth policy and the change of consumption quality, the children's clothing industry has also experienced the expansion from the emerging market to the subdivision.
In the new era, the new demands of personalization, fashion and branding of consumers have put forward new requirements for the comprehensive strength and brand concept of children's wear brands such as original design, market segmentation, brand positioning, brand image, terminal operation, marketing level, product strength, brand power and operation ability. This also makes most children's clothing enterprises start again on the same starting line.
Now the textile and garment industry has entered a period of full depth pformation. Under the requirements of high quality development, how to further refine the structural adjustment of children's clothing and the whole pregnancy baby industry, and establish a business model that meets the needs of the times and the market, in order to get the survival and winning method in the fierce competition, the breakthrough way of Humen and even the Chinese children's clothing industry in the new retail era is to grasp the market development trend and rebuild the new advantages on the basis of the existing children's clothing industry advantage, so as to promote the new breakthrough development of the baby industry in the region.
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