2018 Paris Exhibition: Exhibition Of China'S Own Brand Tree Industry Culture Confidence

Paris local time on September 17th, as the implementation platform of the Ministry of Commerce's "independent brand export growth action plan", the twentieth China Textile and clothing trade exhibition (Paris) and Paris international clothing and apparel Procurement Exhibition (CTAF/APP Paris) (hereinafter referred to as "autumn Paris Exhibition") opened at 2 Pavilion of Paris's bocjoy Exhibition Center.

Current Autumn Paris Exhibition Organized by the China Textile Industry Federation, the textile industry branch of the China Council for the promotion of international trade and the Frankfurt Exhibition (France) Co., Ltd. jointly undertake from France, Germany, Switzerland and China. Hongkong, China In India, Bangladesh, Pakistan, Kampuchea, Sri Lanka, Vietnam and other 17 countries and regions, more than 600 enterprises participated in the exhibition. Among them, there were more than 500 exhibitors in China.

The Paris international fabric exhibition (Texworld) and the autumn Paris exhibition formed a good vertical and industrial chain relationship to facilitate European buyers one-stop shopping needs. The total number of Chinese exhibitors in the two exhibition is over 1200 Chinese enterprises, which is nearly 10% higher than that of the same period last year. Besides, Paris international fashion and accessories exhibition (APPAREL SOURCING), Paris scarf Accessories Show (SHAWLS & SCARVES), Paris international fabric exhibition (TEXWORLD), Paris international cowboy show (TEXWORLD DENIM), Paris International Leather Fair (LEATHER WORLD) the five major exhibitions were held in the same period, and once again consolidated the position of this exhibition as the first fashion purchasing platform in Europe. In the next 4 days, the mainstream European fashion buyers and buyers will be gathered again.

According to relevant data, in 2017, China's textile and apparel exports to the EU amounted to 48 billion 862 million US dollars, down 1.08% from the same period last year, narrowing further than the 6.83% decline in 16 years. Textiles and garments 3 billion 572 million US dollars, an increase of 11.94% over the same period last year. Exhibition is an important channel to open up the market, and the Paris exhibition has increasingly become a platform recognized by enterprises and the mainstream business community in Europe.

Since last year, the brand new promotion method of independent brand has been launched, the recognition of European professional buyers on Chinese products has been constantly refreshed, and the enthusiasm of Chinese enterprises to participate in the exhibition has been strongly released. This autumn Paris exhibition shows Chinese enterprises participating in the exhibition. The rate of repeat participation is as high as 49%, a record high.

These exhibitors are located in 15 provinces and autonomous regions such as Zhejiang, Jiangsu, Fujian, Shanghai, Guangdong and Shandong. The exhibition is mainly made up of formal clothes, casual wear and accessories, including children's wear, fashion accessories, women's wear, men's wear, scarves, underwear, household clothes and so on.

With the rise of the middle class and the upgrading of consumption, local brands, which are rich in national culture and spiritual heritage, have gained market favor. The promotion of "cultural confidence" has become the new connotation and new mission of China's own brand. This autumn Paris exhibition continues to set up a Chinese brand area as a platform for Chinese brand enterprises to focus on display and promotion, and with "cultural self-confidence + industry confidence" as the secret key to re open its own brand. This independent brand activity is mainly centered on the sustainable development strategy of China's textile industry and the development of European sales channels by Chinese brands. Based on the overseas publicity of Chinese brands last year, it tried to connect Chinese brands with overseas terminal consumption.

China's textile and clothing brand has also appeared on the international stage with the new orientation and new image of "technology, fashion and green". This autumn Paris exhibition is even more so. What is particularly worth mentioning is that there are more than 10 Chinese brands in the Chinese brand area from Dalian, such as pan Rui, non heritage life, Ningbo Nei Kai, Jiangsu red beans, Ningbo heights and Shandong Di Shang. With independent design, ingenuity and quality, they set up a new image for China's manufacturing and Chinese quality, passing the new competitiveness of Chinese brands.

Independent design is regarded as the key link for Shandong to further strive for market initiative and build its own brand. On the one hand, he introduced foreign advanced design resources, set up design offices and designer studios in 6 countries such as France, Spain, Germany, etc., on the other hand, set up a platform, set up the China Fashion Design Innovation Center, create a fashion designer of dis Shang, create a lot of space, and gather the resources of outstanding designers at home and abroad. At present, there are nearly 50 business divisions in China, and each department has its own design team, and has formed a network information system all over the world. It has built up a new industry chain of product market feedback, design, production and sales, and has truly grasped the initiative of design.

In addition, a number of Chinese brands with high quality have won the attention of international buyers at the exhibition. For example, the pan Rui brand based on the advanced customization is custom-made by hand, and has been greatly recognized by its customers because of its top fabric, handcraft and cutting edge design.

Similarly, the Nei Kai brand, which is also focused on the advanced suit and cashmere coat business of the suit, adopts the top liner technology and keeps improving. Compared with the technology of the most high-end men's clothing brand in Europe, it is no less inferior. By virtue of its excellent quality and cost performance, Nikky custom made suits has successfully entered the international high-end department store.

In order to display the cultural connotation of China's own brand and display the new style of China's textile and garment industry, the exhibition will also carry out a series of activities in the same period. There are not only dynamic show activities that highlight new ideas, but also brand enterprise propaganda activities.

In addition, the relevant forums and dialogues will be held around the exhibition: the overall industrial situation and vision of China's textile and garment industry, the opportunities and challenges that China's "one belt and one way" development strategy brings to China's textile and garment industry, the sustainable development strategy of China's textile and garment industry, the trend of fashion fabrics, and the import and export situation of China EU textiles and clothing.

The autumn Paris exhibition not only provided a feast for European buyers and Chinese enterprises, but also a cultural classics for the development of China's textile and garment industry. It is also an excellent carrier for the internationalization of China's clothing brand.