Yang Zhaohua "Secret": 2018 Autumn And Winter Home Textile Exhibition, You Should Get These!

Yang Zhaohua, vice president of China Textile Industry Federation and President of China Textile Association

The curtain of consumption upgrading has been opened. How can the home textile industry adjust its structure better and realize the supply side reform? How can the home textile enterprises develop and produce high quality products from the market demand?

It is emphasized that this year's home textile exhibition should start from the market, guide enterprises to continuously improve the quality, truly enable quality to exert themselves, and achieve high quality development, so as to truly meet the individual and diversified needs of consumers.

Quality Upgrading -- high quality docking C end demand

"Everything starts from market demand."

It can best depict the mentality of product development and channel mode pformation of home textile enterprises.

along with

The weakening of traditional advantages and the upgrading of home textile consumption, the past low-cost competition mode is difficult to continue, reducing inventory, improving quality, reversing the mismatch between supply and demand is imminent.

Yang Zhaohua said that the home textile exhibition as a weathervane must focus on improving the quality. On the one hand, it should actively guide enterprises to display high quality home textile products, and push the home textile industry to the high-end level.

At the same time, we should guide enterprises to upgrade their service mode and channel mode, so as to better meet the needs of consumers' personalized customization and scene life style experience.

At this exhibition, Otas, BABEI, waltay, and Xin enterprises will bring the latest products to the exhibition to show the high quality home textile products.

On the other hand, the activities held by the exhibition must be of high quality.

The blockbuster activities of the exhibition 2018 Ande Martin International Interior Design Summit will invite many top designers, artists and industry elites from all over the world to gather in Shanghai. From a diverse field and perspective, a series of communication will be launched in the name of design.

In addition, the cross border marriage activities between furniture enterprises and home textile enterprises are also organized in the form of roadshow, which is more precise, landing and effective.

Advanced design -- trend leads to more grounding

The home textile exhibition still has remarkable achievements in leading the development of the industry, especially in promoting the structural adjustment of the industry.

The trend of home textile exhibition has become a valuable reference for product development.

In recent years, from the exhibition, it can be felt that today's home textile products are becoming more and more popular. Pure color and succinct design are more and more popular, less color and simple decoration, so that the texture of lines highlights the tension of space design, and the style of simplicity is popular.

Yang Zhaohua believes that these changes in industrial development are actually the result of structural adjustment.

In the final analysis, the adjustment of industrial structure is the adjustment of market structure and the adjustment of product structure.

The home textile exhibition has become a barometer. It can reflect the change of industry structural adjustment accurately and quickly, and it is very centralized. This may be the reason why people in the industry want to come to the exhibition site every year.

The Ande Martin International Interior Design Summit has become the highland of interior design. This year, with the theme of "perspective", many top designers, artists and industry elites from all over the world will be invited to gather in Shanghai. From various fields and perspectives, a series of communication will be launched in the name of design.

2018 the "unbounded" crossover home art exhibition is also coming to an agreement. It will bring together the elites from the interior, architecture, clothing, art and other industries. With the concept of "unbounded integration", it will demonstrate the design ability and creativity of interior designers through concrete furniture and artistic furnishings, and express the taste and understanding of the new home lifestyle.

Of course, this year's exhibition will be able to capture the trend of fashion for the first time in 2019. The organizers have carefully prepared the fashion feast to present a rich and wonderful theme of the 2019 international fashion home fashion trend with the theme of "future".

The food industry and the elites of the appliance industry share their views and views on the future.

At the exhibition site, the organizers will also display and interpret the fashion trend in detail in the form of discussion and presentation.

These include "international fashion home fashion trend display", "multi domain elites talk about" nothing "and" dialogue with trend experts ".

In order to better understand the trend of intelligent development, the exhibition will also host a theme forum for Smart Life and future to explore the use of smart home.

Deep crossover - precision docking results

It turned out that we were trying to find a way to connect with furniture enterprises. Now it is the trend of furniture enterprises to find cooperation in home textile enterprises, and the trend of big homes brings together different industries in the home related industrial chain.

Yang Zhaohua analysis said that when the traditional channels encountered challenges, they had to open up new channels. Now home textile enterprises are doing cross-border cooperation, and they are doing it voluntarily.

With the deepening of cross-border activities, the cooperation between home textiles and furniture enterprises and furniture and home enterprises has also entered into the all-round cooperation of "whole house customization" from the past simple upstream and downstream businesses, including curtains, bedding products, carpets, decorative cloth, hair bath towels and so on.

Consumers' new demand for home furnishing style and taste has become the soil for the growth of whole house custom home.

When demand becomes more and more prosperous, "whole house customization" is not the key word of the trend. "Whole house customization" has become an era of household consumption.

Yang Zhaohua said that following the trend of the market, more and more furniture enterprises have gone to the whole house customization. If we want to really make the whole house customized, we should find the matching soft furnishings, and the autumn home textile exhibition is a very good platform.

This year

In addition to inviting dozens of heavyweight furniture enterprises to watch exhibitions, and with curtain, carpet and sand to release enterprises and industrial clusters, we will accurately invite more than 10 VIP level furniture and home textile enterprises to conduct roadshow, home textile enterprises to say "what do I have", furniture companies say "what do I need", the two sides carry out precise matching, deep links, such "marriage" is more grounded, more pragmatic and effective.

Home textiles and

The deep cross boundary communication not only strengthens the intersecting and connection of the related industries, but also can realize the sharing, CO prosperity and win-win of information resources through an integrated marketing channel, so that the concept of "big home textile" is firmly ground.

The cross border cooperation platform made by home textile exhibition is innovative.