Hungry, Word-Of-Mouth Formed An Independent Company, Ali Came To The Store To Push The New Retail Upgrade.

August 25th

News, a few days ago

Announced that the establishment of a holding company, as a local life service Admiral Company, holding hungry and word of mouth, but the two still remain independent operation, in the "home" and "to shop" the two scenes into a joint effort to accelerate the promotion of local life service market new retail upgrade.

Ali will independently finance the new company, and has received over 3 billion investment commitments from investors such as Ali and Softbank. Cai Chongxin said that word of mouth had already had third party investors and the new company would continue to include third party investors.

With regard to the establishment and financing of the new company, there were many rumors earlier this month that hunger and word of mouth would be merged, and that the change of equity was made in August 2nd, which provided evidence for Ali's business adjustment.

However, even if they co-exist in a company,

。

Under the new framework, hungry will play local life service resources and instant delivery capabilities, integrate with the word of mouth business service system and massive payment data, and rely on Ali's resources to invest in local life services to further benefit 800 million Chinese urban residents.

Zhang Yong said that in recent years, Internet users in small cities and rural areas have greatly increased, so Ali spent a lot of time and resources to get users in these areas, and will continue to meet the needs of urban residents in the future to get more customers in these areas.

Will the new company's financing commitments be used for hungry and word of mouth to raise market share, get new users, hungry? CEO said it expects to be hungry in three years, with a market share of 50%.

AI media advisory data show that after the acquisition of hungry, hungry new retail pactions in the second quarter increased by 45% compared with the first quarter, the growth rate far exceeds 18% of the overall market, of which the new retail price higher is also one of the important reasons for the rise in turnover.

In addition, the data show that the independent user rate is 57.7%, the independent user rate of the US takeaway is 31.8%, and the user coincidence ratio is 10.5%.

In August 23rd, Ali released the first quarter financial results for the 2019 fiscal year ending June 30, 2018, and its revenue in the first quarter of June 30, 2018 was 80 billion 920 million yuan, an increase of 61% over the same period last year, achieving a sustained growth of over 55% in the 6 quarter, highlighting the continued strong driving force of the new retail strategy.

The future hungry and word of mouth will cooperate in "arriving home" and "going to the store" to provide a cornerstone for the development of Ali's local life service.