When Costumes Love Movies: YULY Helps To Inspire Inspirational Films.

YULY was born in April 2016 and is the brand of the world's Mini Dress created by Ewing group and MS. Xia Junlin.

Fashion and film are like twin flowers. Fashion creates the classic image of the movie, and the movie sets the classic fashion into eternity.

Xia Junlin, founder of YULY, wants to create her own.

For many years, his friend, director of Weijie, has always had a movie dream. The two people chime in with each other and pursue their dreams together with different carriers.

YULY is the first step in the YULY culture industry.

The inspirational pioneering film directed by Yuan Weijie directed by the director, "Meng Chong's enlisted teacher" tells about an unexpected encounter between IT's daughter Cheng Weiting and Lao Mu after he returned home. He contacted and decided to become an inspirational story of the animal enlisted division.

In the movie trailer, Cheng Weiting, the old woman left behind, gave up her fiancee who had rich cars and rooms, and found her true self on her thirty birthday. She chose to embark on a difficult road to start her own business.

This theme coincides with YULY's deep digging of women's strength and the idea that every woman can become a better concept.

Chinese style

Through clothing into the film "Meng Ying", in the form of strategic partners to cross the border with the film cooperation, to provide the necessary fashion apparel for the theater.

The whole movie is like a scene.

With a strong star lineup, it can be regarded as a visual enjoyment of fashion.

For example, the dress of Cheng Weiting, the woman who dares to pursue himself, plays the role of being bold in the pursuit of the dream and the personality of the 15 super girl Xue Mingyuan.

As an important element in the art of film, costumes drive the audience's sense of fashion.

What is worth mentioning is that YULY as a strategic partner not only has the advantage of commodity, but also has the advantage of brand.

YULY continues to innovate and strive to become global.

Create brand, dare to set foot in the entertainment industry, when clothes meet with movies, there are opportunities and challenges.

The superimposed marketing effect brought by the combination of fashion clothing industry and film culture creative industry is very obvious.

With the improvement of consumer rationality, the traditional simple and straightforward brand communication mode is increasingly rejected by people, and the film sponsorship clothing can bring more subtle dissemination effect to the brand.

Bernard Shaw, British dramatist, said that "clothing has created civilized human beings, and clothing is also destined to create stars."

Xia Junlin's founder, Ms. YULY, once said: "I hope YULY is like a seed, full of energy. In the future, we will create a fashion business with ease and happiness by creating the industry together."

This message is also very compatible with the creative motives of director Wei Jie who "dare to love and let go."

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It will be released worldwide in August 31st.

The cooperation between YULY and the film is just the beginning. In the future, the cooperation between YULY and entertainment will be more and more close. The platform of YULY will make thousands of entrepreneurs in the new era. We all work together to build a community of cause, interest and spirit.