2018 Fashion Shenzhen Exhibition Opens New Fashion

On the morning of July 5th, the eighteenth China (Shenzhen) international brand clothing and fashion fair, hosted by the Shenzhen garment industry association and the universal fashion exhibition (Shenzhen) Co., Ltd., opened in Shenzhen Convention and Exhibition Center. The 2018 Shenzhen international textile fabric and Accessories Expo was held at the same time.

The scale of this exhibition will be higher. The exhibition area of about 100000 square meters will be opened to the 9 galleries. It will bring together more than 1000 exhibitors and designers at home and abroad, more than 30 shows, forums, Gala Gala and other activities, which will present a unique fashion feast for the world.

In order to cater to the new trend of the development of fashion and creative industries and build a broader resource convergence platform, this exhibition will actively change and innovate. It will be officially changed from the original "Shenzhen trade fair" to the "fashion Shenzhen Exhibition" (FashionSZshow). It will open a new era with a more timely and international positioning.

With the core positioning of "brand orientation, original quality, business landing and trend leading", we focus on new changes and new trends in upgrading industries, technology, design and living consumption, and link up with all advanced forces of the fashion industry chain, and guide the industry's innovation and development with the "original + quality" dual driving strategy.

　　开幕仪式上，河北省人民政府副省长李谦，中国纺织工业联合会原会长王天凯，深圳市人民政府副市长、党组成员王立新，中国纺织工业联合会副会长、中国贸促会纺织分会常务副会长徐迎新，国家消费品工业司副司长曹学军，河北省人民政府副秘书长王素文，河北省工业和信息化厅厅长龚晓峰，深圳市委外宣办、深圳市设计之都推广办主任韩望喜，深圳市经济贸易和信息化委员会副主任胡晓清，深圳市龙华区政协副主席、大浪时尚小镇建设工作领导小组执行副组长仙新民，桐乡市副市长朱伟强，于都县委常委何新平，桐乡市崇福镇镇长计亚平，福建省商务厅处长曾金栋，深圳市服装行业协会会长沈永芳，欧洲设计学院IED亚洲业务部总监费德里克·卡文吉、意大利知名时尚设计师埃尼奥·卡帕萨、深圳市设计与艺术联盟秘书长刘振等领导嘉宾共同启幕，见证了20

18 the grand sailing of the fashion Shenzhen exhibition.

Xu Yingxin, vice chairman of the China Federation of textile industry and executive vice president of the textile industry branch of the China International Trade Promotion Association, said in his speech that this year is the 40th anniversary of reform and opening up. Shenzhen is the bridgehead and forefront position of reform and opening up, and is the source of innovation and practice. Now it has become the leader in the construction of the big bay area of Guangdong, Hong Kong and Macao. It will play a pivotal role in the future, and radiation will lead to the integration process and steady development of Guangdong, Hong Kong and Macao.

In the near future, Shenzhen will soon usher in a new exhibition hall with a larger scale, which will bring new opportunities for development of the local industry.

At present, China's textile industry is developing steadily and steadily.

Standing at the new starting point of consumption upgrading and industrial pformation, the "people's growing needs for better life" have become the core driving force for promoting the high quality development of the industry. The new orientation of the development of technology, fashion and green will become an important engine to promote the sustainable development of the industry.

The great fashion achievement platform, with the core positioning of "brand oriented, original quality, business landing and trend leading", will surely achieve business value through cross-border integration of resources and help brands. It will also open up the upstream and downstream supply chain with the Shenzhen accessories, open up the international vision field, and understand the forefront trend of the market. "Shenzhen"

Wang Lixin, vice mayor of the Shenzhen Municipal People's government and member of the Party group, said in his speech that Shenzhen is a city full of innovation and vitality and fashion charm. Fashion research and development, design and production play a leading role in China.

There are more than 2000 garment enterprises, nearly 30 thousand designers, and 90% of the clothing brands are private brands, and a large number of well-known brands have emerged.

Shenzhen has formed an industry cluster advantage, information superiority and innovation advantage with women's clothing as its main body.

After 18 years of meticulous development, the fashion Shenzhen exhibition has developed into one of the most influential and influential brand exhibitions in the Asia Pacific region. It is also an important platform for clothing trade and a platform for the dissemination of fashion value.

This year, the exhibition is further innovating and changing, not only from the original "Shenzhen dress fair" to "fashion Shenzhen Exhibition", but also the change of thought and connotation.

Shen Yongfang, chairman of the Shenzhen garment industry association, mentioned in this speech that this year is the 40th anniversary year of the opening and reform of the Shenzhen Special Administrative Region. It is the beginning of the implementation of the nineteen great spirits of the party. Under the background of the "new era" and the supply side reform and industrial pformation and upgrading, the exhibition actively responds to the innovation drive development strategy, which will be changed from the original "Shenzhen trade fair" to the "fashion Shenzhen Exhibition". It will be upgraded to the fashion design and creative exhibition. The core position of "brand oriented, original quality, business landing and trend leading" is to push the initiative of independent brand innovation and original design to the world.

The fashion Shenzhen exhibition will link all advanced forces of the fashion industry chain, and guide the industry's innovation and development with the strategy of "original + quality" dual driving.

To upgrade and create an international fashion platform

2018 the overall layout, form and function of the fashion Shenzhen exhibition have been comprehensively innovating and readjustment.

Shang, original designer, decoration window, smart selection, industry matching "ten main exhibition areas, bringing together more than 1000 outstanding exhibitors from the fashion industry chain, creating diversified and joint development from creative design, manufacturing to consumer terminals and brand building: song, song, en, MJU:T, Lang Dai, caddy, Hearst, Kevin, Karosi, Miao Er, tony&tony's, Jian Jian Shang, Yuan Shang Er, Tian Tian, VIGA CHIHIRO, BY S.K, lotus HEMU, Junne and many other representative fashion brands, all of them are not only the successful examples of brand culture soft power, but also will drive more clothing brands to the commanding heights of development. New setting" beauty "

The theme of "fashionable Hebei, creative Hebei, brand Hebei" is the pavilion of fashion Hebei, which is unveiled in hall 3.

Hebei will carry out industrial chain resources docking with Shenzhen and complement each other, helping the pformation and upgrading of the garment industry in Jizhong.

Over 7500 square meters of exhibition area, including Xiong Anxin District, Qinghe cashmere, Xinji leather, Suning and Da Ying fur and so on, a group of Hebei characteristic industrial clusters, including more than 100 famous enterprises such as one, China 3502, etc., showing the creative design and development advantages of fashion Hebei in all directions.

At the same time, there are a series of colorful shows and forums in the 3 hall of the show, so that the audience can feel the fashion charm of new Hebei.

The "big wave fashion town creative Museum" also combines the development orientation of the big wave "characteristic fashion town" in Longhua district. With the theme of "art and fashion", it brings together many domestic first-line fashion products and carries out a series of characteristic exhibitions and fashion activities.

In the museum, there will be a number of new and innovative design works at home and abroad every day, so that audiences will encounter different original design power and demonstrate the more fashionable, more fashionable avant-garde image of the big wave fashion town.

Awarded by the global small and medium enterprises alliance GASME as the "global fur trade base", China's Light Industry Federation and China Leather Industry Association have selected the only "China fur city" in Zhejiang, Tongxiang Chong Fu, for the first time to participate in the fashion Shenzhen exhibition in the form of "Chong Fu fur". The nine most representative fur fashion enterprises in the region are selected, including the famous brands such as Nu Jia, Jia Bang, Kelly and Ou Ya.

China fashion women's clothing manufacturing base Jiangxi Yudu once again launched the theme of "new Long March and new fashion" Yudu fashion Pavilion series activities to expand the influence of "fashion Yudu" at home and abroad, and further create hundreds of billions of textile and garment industrial clusters.

In addition, the 2018 fashion Shenzhen exhibition sponsors, the Italian business group, the Fujian provincial group, the Junan Town Exhibition Group, the "Henggang glasses" and the "fashion shoes package group" and other major fashion industry chain clusters have also made brilliant appearances, showing the fashion culture and industrial strength as a whole, and creating a fashion festival of China's top fashion brands and vanguard fashion designs through the horizontal ties between the midwifery industry.

Focus on creative design, promote original designer's innovation and development.

This fashion Shenzhen exhibition continues to integrate high-quality resources to promote the development of original designers, and further create "equal emphasis on original design and commercial landing".

A total of more than 600 independent designers and international brand designers with market potential have increased to 80%.

The collection platform for designers such as Da Rui fashion, Wu Tong Tai, Ju Dao, Zhi Lian Lai and so on; JUNNE, ALL COMES FROM NOTHING, HUAJIA STUDIO, Iamnot, SERENDIPPO, BOSIE, MI Si Ti, BCJ, Hou, Jie, Yu, Dan, Wu, twelve sides, Jiangnan tribe, Wang Damo, Su Yi, Gu Yan, Le Sui, Jo San Zi, Lu Yu, Du Cai, La ti si, platinum Xin Ya Yi, Wei, 1, Shi Rui, Qian Rui Zhuang, Xiang, Wei, Wei, etc. many new independent original designers, with their own style of design, break the boundaries of time, space, art and technology, and interpret the trend of the new generation. Including Italian business, Hua Hai

The "butterfly fashion eco Pavilion" has jointly launched the world's more than 150 golden seed original designers. It has opened the hall of number 4, which is over 7000 square meters. It integrates the original design area, the new retail buyer docking area, the overseas exhibitors and accessories area, the ODM supply chain alliance area, the butterfly news public class, the fashion supporting area, and so on. Through the intelligent interconnection, it constructs the integrated global fashion industry ecological chain, and realizes the designer's quick response to the demand of the consumer market.

In the "Korean Pavilion", which has attracted much attention, the first feature exhibition such as "fashion sustainable development", "Italy design exchange" and "my attitude commemorating t-shirt design appreciation" will also become a highlight, which will highlight the independent personality of the new generation designer and promote the innovative mode of design and business.

The 360 degree circular LED stage leads the fashion journey of the soul.

This fashion Shenzhen exhibition hall 5 is the first time to adopt the international top stage technology. It has launched a 360 degree round LED stage with a strong sense of science and technology and visual impact. It has created an immersive view experience with style and art, so that the audience can feel the unique two scenes of different brands.

In three days, the 360 degree round show will perform twelve fashion shows including CHLOSIO, YLHS, ZMCS, DODECAHEDRON, twelve, Yuanshanger, Shang, WJS, and super model.

The Italian business group also joined hands with cocoCELINA coco CELINE, YIIY, COLINE, COLINE, MUZONG, ALLSSON and so on. She, s kaka and other 7 international designers showed the power of original design.

In addition, Italy will also lead the "designer night" activity, the night of Italian designers, the original designer awards ceremony, and show the fashion attraction of original design with many world-class fashion designers and global buyers.

"Fashion Yudu joint press conference" also brings together two popular fashion brands including INMAN, broadcast and the international fashion show. At the same time, more than 40 chorus members will interpret the symphony of "Red Army crossing and long march" Symphony.

The fashion Shenzhen exhibition is also closely related to fashion pulse through a series of professional forums.

The top European Design Institute of the world has brought "IED 2019 spring and summer trend forecast"; Shihua software, image force, Shenzhen big data Industry Development Promotion Association jointly launched the "China 2018 clothing industry new retail peak forum - Science and technology energy fashion, data driven productivity" forum; "global fur trade base" Tongxiang Chong Fu hand in hand to create the "Chinese fashion and creative forum", "China clothing brand and shopping center channel forum", will focus on popular trend, technology, consumption upgrading, industrial pformation and other hot topics to invite opinions from different fields of opinion leaders to share and discuss the future development direction and form of fashion, life and technology cross boundary integration.

In order to let the Fashion Fever radiate to more people, the opening ceremony of the 2018 fashion Shenzhen exhibition held by the people's Government of Futian District and the launching ceremony of Futian clothing fashion consumption Festival and the Tony&tony's fashion night were also blooming in the evening of July 5th. The series of activities such as "2018 fashion new retail summit", "tide Fukuda fight CALL" brand release show, Pop-Up-Store designer brand flash shopping, and the joint discount of shopping malls, combined with the concept of "new retail", enabled more consumers to experience the fashion of the whole nation in the latest and most direct way.

The July 7th evening closing ceremony "Jizhong fashion night and awards show" is jointly built by the Shenzhen garment industry association with the Hebei Provincial Department of industry and information technology. It will announce the awards of "ten top designer brands in Shenzhen", "the ten largest clothing brands in Hebei", "Hebei top ten dress designer" and "FSZS fashion Pioneer Award". It will mark a successful conclusion for the 2018 fashion Shenzhen exhibition and witness the new era of China's clothing industry.

(photography Zhang Guidong video Cao Yang)