Analysis On The Current Situation And Development Trend Of China'S Garment Industry In 2018

First, quality consumption = brand + quality good leisure dress leader.

The consumers put forward higher requirements for product quality, and the brand owners who are constantly innovating and optimizing benefit.

Consumers demand higher quality of goods, and the demand for clothing consumption quality is significant.

Through the Ali quality consumption index to observe the change of the "quality" of commodities, we can observe the expansion speed of "quantity" through the growth of total retail sales of consumer goods.

It can be found that in the 5 years from 2012~2017, Ali consumer quality index increased by 7.2 points, and the total retail sales volume of social consumer goods increased by 5.3 points.

In clothing products, consumers also show a higher preference for quality.

Ali quality consumer index and total retail sales of consumer goods grew year-on-year

Considerations of consumer online shopping in 2017

2. Quality service

The rise of experiential consumption

Shopping center shopping experience has obvious advantages, and department stores have also increased experiential consumption elements.

Volkswagen faucets embrace experiential consumption trends and enhance offline services.

Electronic commerce dress shuffle

Offline channel experience is good, will not be easily replaced by online brand.

The more mature mass brands under the line have regained competitive advantages in competition with Amoy brands.

The number of shopping centers in China is increasing rapidly.

Over the past eleven years, the number of women in the top ten women's clothing has been reduced.

Two, the three or four line rises, the clothing consumption space is broad.

The growth of consumption in the three or four tier cities is fast, and the garment industry is facing opportunities. Since 2005, the proportion and growth rate of the three or four lines have increased.

Population mobility: a second tier city policy, limiting population inflow, resulting in three or four line urban population reflux and urbanization speed.

Income growth: the three or four line of our country has entered the stage of increasing consumption rate.

Three or four line urban social network zero proportion growth

The three tier cities grew faster than the second tier cities.

Three, the rise of the field of subdivision is diverse.

China's high-end women's wear industry growth rate exceeds the overall growth rate of the garment industry.

During 2012~2016, the scale of high-end women's clothing industry increased from 86 billion 700 million yuan to 230 billion yuan, the annual compound growth rate was 27.62%, far exceeding the composite growth rate of 4.94% in the apparel industry at the same time.

And during this period, the growth rate of high-end women's wear industry in China is on the rise, while the overall growth rate of garment industry shows a downward trend.

Scale and growth of high-end women's clothing market in China

Scale and growth of China's clothing market

The industry is full of vigor and vitality.

In 2017~2022, the market growth of children's wear and children's shoes in China increased by 11.77% and 8.03% respectively.

Scale growth: in 2017, the scale of children's wear and children's shoes in China reached 26 billion 600 million US dollars and 7 billion 900 million US dollars respectively.

The composite growth rate is expected to reach 11.77% and 8.03% in 2017~2022.

Growth momentum:

1) the liberalization of the second child policy has brought about an increase in the volume of the baby industry.

2) the childbearing age is postponed, the funds for childcare children are more abundant, and the space for promoting the quality of baby products is wide.

3) in 2017, the per capita consumption of children's clothing in China, Japan and the United States was 57/136/253 dollars respectively, and the average per capita consumption of children's shoes was 5.7/6.4/30.3 dollars. Compared with overseas mature markets, the per capita consumption of children's shoes and children's shoes in China still has much room for improvement.

Market size and growth rate of children's wear in China

Market size and growth rate of children's shoes in China

Billion blue ocean, over 10% growth, demand driven growth is strong.

Tourism consumption + personalized demand + purchasing power increased, demand leveraged high-end leisure industry high growth.

Casual wear: it is estimated that the size of the domestic adult casual wear market will reach 795 billion 100 million in 2019, and the composite growth rate of 2016-2019 is expected to be 5.47%.

High class leisure: the proportion increased, 16 years to 12.30%; from this we can predict that 16 years, the scale of China's high-end casual wear reached 79 billion 28 million yuan, and the compound growth rate of 2011~16 was 11.75%.

Driving factors:

1) leisure tourism promotes the demand for leisure clothing.

2) meet the personalized needs of the new generation.

3) consumption structure shifts to middle and high grade under the upgrading of consumption.

2011-2019E scale and growth of domestic adult casual wear market

2011-2016E high and low grade casual wear in China

Scale proportion