Join Tmall Overseas XTEP To "Go To Sea"
A few days ago, the strategic launch of the 2018 Tmall launch and the China brand global strategic cooperation forum were held in Hangzhou. We discussed the topic of new retail and empowering Chinese brands around the whole channel, and discussed how Chinese brands could go to the world better under the strategic layout of Tmall's sea going.
XTEP responsible person attended the forum.
It is reported that XTEP group has more than 6000 retail outlets under the line, covering China in a comprehensive way.
market
The overseas target market mainly focuses on Asia and radiates the whole world. At present, there are more than ten countries in Vietnam, Kazakhstan, Uzbekistan, Ukraine, India, Nepal, Saudi Arabia, Iran, Kampuchea, Malaysia and so on. There are more than 120 overseas stores.
As early as April this year, Tmall invited all TOP business leaders and CEO to visit Australia and take part in activities under Tmall's overseas Australian line. XTEP is in the invited business.
This trip to Australia reveals XTEP's "going out" business vision.
"In the future, we need to enhance the brand influence abroad and attract young overseas fans. On the other hand, relying on the full line advantage of Tmall, which has established the global online, offline integration, and the full range of technical capabilities such as logistics, payment and big data, we will extend more goods and services to more countries and regions overseas, so that overseas consumers can see XTEP, like XTEP, and experience XTEP's high quality service."
XTEP said.
According to reports, in the cross-border electricity supplier layout, XTEP against Russia, etc.
market
Mainly through fast selling, and at the same time with the third party overseas warehouse cooperation; in Southeast Asia, XTEP entered the Lazada platform, the current order gradually increased; in addition, XTEP also through Tmall official flagship store, open up overseas markets.
Data show that in 2017, "double 11" XTEP has been exported to more than 100 countries through Tmall's overseas APP terminal, speed sell, LAZADA and other platforms.
XTEP said that in the future, XTEP will deepen strategic cooperation with Tmall to promote the globalization of the brand, and build a complete brand global business layout with ALI with good brand strength, product strength and operational capability.
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