Domestic Children'S Wear Market Is Growing Rapidly, But It Is Still In The Initial Stage Of Development, And The Market Demand Is Huge.

Children are a special group of people who are very concerned about the society. From a social point of view or from a humanistic perspective, children are in a highly protected group.

Their physical and mental health is the most important concern of parents. It is a special consumer group.

It has begun to receive the attention of producers and consumers, and has gradually been in line with international standards. Children's clothing has also become more diversified, which is no less inferior to adult wear.

The children's clothing industry is the industry that develops gradually to serve the vast number of children.

In recent two years

The liberalization of children's clothing market has further expanded the scale of children's wear market.

This is a very important reference and opportunity for children's clothing enterprises and children's wear brands.

At present, modern children are beginning to form their own clothing styles. The cultural image of children's clothing has not been established yet. There are not many children's designers in China.

We are in the initial stage of development, but the future of children's clothing is very promising.

As a famous Chinese children's clothing city, Feng Ze District, Quanzhou City, Fujian Province, has recently held 2018 Feng Ze international children.

Zhou.

The organizers arranged 7 famous children's wear brands to show the high-end, diversified and international children's fashion trends to show the strong charm of creative design.

At the same time, fashion week also revealed the trend of brand development for children's clothing industry.

Compared with adult clothing, children's wear industry started late in China.

However, from the perspective of industrial life cycle, children's clothing industry in China is still in its growth stage, with the characteristics of rapid growth of market demand, growing space and low market concentration.

In recent years, the consumption of children's clothing has been keeping more than two digit growth in recent years, and has become a new growth field in the development of the clothing industry.

It is precisely to see this trend, more and more traditional clothing enterprises through the pformation, layout, acquisition and other means, in-depth excavation of this industry opportunity period.

At present, although Barbara is one of the industry leaders, its occupancy rate in children's wear industry is only 3.6%, while the market share of Anta, 361 degree and even Adidas in children's clothing market is less than 1%.

Therefore, children's clothing industry is still an industry with low market concentration.

In this regard, experts pointed out that, influenced by the upgrading of consumption, branding is the trend of children's clothing development, and relatively weak and disorderly enterprises will gradually be eliminated.

The biggest challenge for children entering the children's clothing market is to grasp the fashion trend of children's wear industry.

Only by grasping the law of children's clothing industry can enterprises step on the market timing to arrange key variables such as children's clothing variety, category, price, production volume and so on.

From the perspective of industrial life cycle, the children's clothing industry in China is still in the growth stage, with the characteristics of rapid growth of market demand, large market potential and low market concentration.

In recent years, China's children's wear market has maintained a two digit growth rate, and the market demand has been growing very fast.

From the perspective of future development potential, under the combined action of "comprehensive two child" policy, consumption level upgrading and capital boost, it is estimated that by 2020, the size of children's clothing market in China is expected to exceed 200 billion yuan, and the growth of children's wear market in China will be huge.