The Main Business Of The Women'S Clothing Industry Is "Showing Weakness", And Expanding The Business Of Medical Beauty.

In March 30th, the 2017 annual report was published.

During the reporting period, the company realized its operating income of 2 billion 353 million, up 72.06% from the same period of the previous year; the operating profit was 224 million, up 29.27% compared with the same period of last year. The net profit attributable to the shareholders of listed companies was 188 million, up 14.36% from the same period of the previous year.

Among them, the main business revenue was 2 billion 328 million, an increase of 71.60% over the same period last year.

It is understood that the main high-end high-end women's clothing market, based on women's fashion industry, expand the pan fashion related industries.

It has been formed at present.

Women's clothing, green baby, medical beauty and asset management are the four main parts of the multi industry interconnected collaborative fashion pan ecosystem.

Diversified layout: Women's clothing industry "weak", baby, medical beauty business growth

From these four business sectors, women's clothing industry accounted for the largest proportion of the main business in 2017, but the proportion has been greatly reduced compared with 2016. In recent years, the proportion of baby, medical beauty and asset management business has increased significantly, and the growth rate has also greatly exceeded that of women's clothing.

Specifically, fashion women's clothing business revenue increased 13.6% to 1 billion 110 million, accounting for 47.17% of total revenue, 71% less than the previous year.

Green Baby camp revenue rose 178.31% to 818 million, representing a rise from 21.5% to 34.77%.

Medical beauty revenues surged 198.7% to 255 million, accounting for 10.86%.

The asset management business, which started in June 2017, recorded 144 million revenue in only six months, accounting for 6.13% of total revenue.

As long as shares said, in 2017, the company's performance in the deep tillage women's clothing industry grew, while the medical beauty and asset management new business sector also achieved good development.

The company has strengthened the group management and brand promotion of the medical beauty business, and promoted the online promotion and offline layout of the baby business. Financial management and fashion operation service business also accelerated and accelerated.

Carrying forward and advancing between the plates achieved steady progress in the company's 2017 annual performance.

The plates are as follows:

Fashion women's business: key words for adjustment, 72 stores, 81 shops

In 2017, the women's clothing business of the Rhine group was adjusted to achieve 1 billion 110 million revenue, up 13.60% from the same period last year, with the two main brands as the main contributors. The revenue increased by 23.34% and 11.58% respectively.

This shows that high-end women's clothing is on the rebound.

From the point of view of the channel, during the reporting period, the total number of stores in the group increased slightly, and the adjustment of the channel layout was intensified. The brand and store structure adjustment was more obvious.

There are 72 low efficiency stores, 81 new stores, and a large number of new stores in Rhine and fifth quarter, while Marie is shrinking all over the market.

With the upgrading of the consumption capacity of the three or four tier cities, in 2017, the group moved to promote the channel settlement of the three or four line cities and the Rhine brand.

By the end of 2017, there were 454 shops in the group, including 316 self operated shops and 138 outlets.

Among them, LANCY (FROM 25) brand has 225 stores, Rhine (LIME FLARE) 132, outstanding (MOJO S.PHINE) 35, Marie (Marie n Mary Mary) 1, fifth quarter 48, Gikot (JIGOTT) 7, 4 4, and 25, except for long, Rhine, Marie, the rest are all high-end brand women's clothing brands operated by the group.

Number of women's clothing stores

From the product point of view, in 2017, women's clothing products design, the main brand to be younger and simplification closer; product promotion, hosting the main brand fashion show, and theme promotion activities.

In addition, it also adjusted the business of e-commerce. The sales strategy changed from selling seasonal products to "new products + over season commodities". At the same time, double eleven sales increased by 151% over the same period last year, with a year-on-year growth of 38%, of which Tmall grew 31% and vip.com grew 52%.

Green Baby Business: newly opened 10 stores, stationed in department stores, shopping centers

In 2014, it became the largest shareholder of aka, a 38 year old Korean well-known children's wear listed company, expanding its fashionable tentacles to baby garments and supplies, and currently holding 26.53% stake in 310 million.

Aka banner owns Agabang, ETTOI, Putto, Designskin, Dear Baby and a series of self owned brands, and acts as agents for the operation of Elle, Maternity and other famous baby and maternity dress brands.

The number of major brands in Akbar

In 2017, Akabon opened 10 new stores in China, mainly in Beijing, Tianjin, Jiangsu, Zhejiang and Sichuan, and plans for the next three provinces, namely, the three provinces, Beijing Tianjin Hebei and Jiangsu, Zhejiang and Shanghai.

Akakon is located on the three level of department stores and shopping centers, locating in high-end brands at home and abroad.

At present, the domestic aka brand sales channels include 31 offline stores, 15 self operated shops (Agabang gallery store), 16 distributors (16 Agabang gallery stores, mother and infant stores), and 4 online stores.

By the end of 2017, there were 964 stores in the group.

In 2017, the income of infant business was 818 million, and domestic sales revenue increased by 40% because of the increase of channels.

Medical beauty business: contribute 19 million 210 thousand net profit, add 3 crystal skin brand clinics.

It is reported that in 2016, the Chinese medical group has added new medical beauty service business, through strategic investment in the famous Korean medical beauty care group DMG, holding two brands of "Milan Bai Yu" and "Jing Yi Mei", the top six medical beauty brands and its six medical beauty agencies, and quickly cut into the medical beauty industry, and added three new crystal skin brand clinics in 2017.

In 2018, the company launched the 100% acquisition of "high life medical beauty", which has a 26 year old high-end medical brand in Xi'an, and has expanded the scale of medical beauty business.

The number and regional distribution of the brand under the brand

In 2017, the company achieved 256 million revenue and contributed 19 million 214 thousand and 200 net profit to the company. Among them, Milan Pak Yu and Jing Yi Mei, six of the medical beauty board, made a subsidiary of the performance pledge, achieving a net profit of 30 million 964 thousand and 600, and completed the 2017 year performance promise of the acquisition.

Asset management business: start half year contribution net profit 75 million 705 thousand and 200

At the end of 2016, the company was jointly invested by the company and Korea Asia bank.

The company's asset management business started in June 2017, mainly through the provision of professional consulting services outside the country to collect service fees, and participate in the establishment of fashion industry partnership enterprises for industrial investment, and finally the partnership income distribution to recover investment.

In 2017, assets management business achieved 144 million of revenue and 75 million 705 thousand and 200 of contribution net profit.

Looking forward to the future, the group will continue to push forward the strategy of building a "Pan fashion industry interconnected ecosystem" to establish a "smart retail system" and finally achieve the C2M business model.

Specific measures include:

Deep tillage

Core business, at the same time around "big"

"Industrial planning, and further expand cosmetics, medical beauty services and other projects to open up and expand new business growth points.

Continuous enhancement of aka Bang's children's wear in China

The market share and competitiveness are expanded through diversified operation modes such as "Online + offline", "self run + agent" and so on.

Deepen online and offline interoperability, give full play to the Korean designer team's fashion sensitivity, enhance product competitiveness.

Adopt the expansion strategy of 1+N, take Milan, crystal skin and high life three medical beauty brands, from the southwest and northwest market as the basis, seize the leading position in various regional markets, and gradually expand to other first and second tier cities in the country.

With the help of Internet technology, through social empowerment and marketing promotion, we integrate online and offline customer resources to achieve precise drainage, online and offline integration of commodity system, membership system and service system.