Jumei.Com'S Unmanned Shelving Project "Beauty Point" Has Begun To Push.

According to the world clothing shoes and hats net, recently,

The "beauty point" of its unmanned shelving project has begun to push.

In January 21st, the reporter consulted jumei.com insiders. The other side said that although they did not know the details, they did distinguish some of them from making unmanned shelves.

At the end of last year, jumei.com released its earnings for the first half of June 30, 2017.

According to the financial report, jumei.com's net revenue in the first half of 2017 was about 3 billion 200 million yuan, down 9.2% from the same period last year, and the total amount of orders was about 35 million 700 thousand, down 2.8% from the same period last year.

After the release of the earnings report, although the data declined slightly, jumei.com's share price continued to rise, and its three day gain was nearly 30%.

It can be seen that everyone's expectation of jumei.com's earnings may be a loss.

In 2017, jumei.com experienced a series of turbulence and twists and turns, including high level turnover and privatization failure, all of which made the company's market value fall to the current US $500 million.

The main reason for the decline is the dilemma of jumei.com itself.

The development of vertical electric power providers to poly America has almost reached the ceiling, and traffic growth has become the biggest problem facing the United States.

Despite its own business difficulties, poly us has not made more breakthroughs in vertical electricity business in the past year. On the contrary, Chen Ou's energy is mostly used for external investment, which has been questioned by shareholders.

According to the financial report, as of June 30, 2017, jumei.com spent 906 million 700 thousand yuan on external investment.

In these investments, in addition to the familiar shared charging brand street electric, there is a TV drama "warm string", and its air purifier business also separated a group individually, and created an independent brand Reemake.

Chen Ou said in early January when he interviewed in the media that investing in street electricity was an important way to get the consumer scenarios and traffic entry under the jumei.com layout line, to get offline business teams and practical experience, and also a major strategic move for jumei.com to plan new retail sales ahead of schedule.

Thus, as early as more than ten days ago, Chen Ou has begun to prepare public opinion for unmanned rack items.

But one obvious problem is that it is not the right time to enter the unmanned shelves. The industry is in the white hot competition, and the competition is fierce. If jumei.com wants to overtake at this point, it needs more "admission fees" than the players on the market now.

In addition, the commercial model of unmanned shelving has not been established by any one of the companies and faces huge investment risks.

According to the reporter, Chen Ou's last big investment in street electricity is still in the state of burning money.

A shared charging treasure for burning money is already a huge burden. If you add an unmanned shelf, I wonder if jumei.com's current 2 billion cash and cash equivalents can survive.

This is like a big gamble, but Chen Ou's performance is still a perfect look.

In response to the external assessment of the "pursuit of speculation", Chen Ou replied, "times are changing, and the times of the United States are faster than ever before. When everyone is aware of the changes, all the layout of the United States has been completed.

At that time, people may realize that beauty is no longer just a cosmetic vertical.

Instead, it is a technology internet life sytle company without borders. "

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