Zhejiang Buyers Buy Swiss Watch Brand 160 Million

Despite the signs of recovery in the global watch industry, Swiss watch brands Ernest Borel The days are not so easy.

According to the world clothing and shoe net, a few days ago, Yi Bo Lu issued a statement announcing the change of major shareholders. The former major shareholder Sense Control has sold its 99 million 755 thousand shares to Zhejiang Huarui Klc Holdings Ltd Sino Wisdom, accounting for 28.71% of the company's share capital, and the spanaction price is HK $160 million, which is 1.27% above the previous trading day.

After the completion of the spanaction, Sense Control will no longer hold any equity interest in the company. In 2016, the company bought 99 million 755 thousand shares of Yi Po Road as a single largest shareholder at a price of 2.25 yuan per share. It is reported that Xue Youzhao and Xiong Wei will continue to serve as executive directors of the group.

Up to now, Sense Control and Huarui investment have not responded to the news.

EBOHR routing Jules Borel and Paul Courvoisier were founded in 1859. It has been nearly 160 years ago and was acquired by Chinese investors in 1997. With the expansion of business scale, yipo road was officially listed on the Hongkong stock exchange in 2014, with an initial stock price of HK $3.

However, after the listing of IPO, the global watch industry began to feel cold, especially its most reliant Chinese market.

According to statistics, the sales in 2016 increased by 40% to HK $249 million compared with 2015, although the overall economic growth in the first half of 2017 was stable, but sales continued to drop 24.79% to HK $98 million and net loss to HK $145 million.

Some analysts said that market Shrinking and declining competitiveness have led to a reduction in orders. At the same time, the debt raising cost of the company increased year by year, which made it more and more debt pressure. The debt to equity ratio increased from 27.8% at the end of 16 to 40.6% in the 17 year.

Another industry pointed out that behind the decline of the performance of Yi Bo Road is also mainly related to product positioning.

At present, the main products of Yi Po Road are mechanical watches and quartz watches. The price ranges from nearly 2000 yuan to 20 thousand yuan. The original main consumer group is the middle and high income class. However, since last year, Chinese consumers have begun to polarize, and the share of the low price Swiss watch market is shrinking.

In addition, the design of Yi Po Road products gradually fade out of the young consumers' sight because they can not keep up with the trend changes. At the same time, apple, HUAWEI, millet and other high-tech companies have also developed smart watches, constantly seize machinery or quartz and other traditional watch market, the market share of Yi Po Road is seriously squeezed.

Investors are losing patience with the continued decline of its performance. In April 19, 2016, Lin Weihua, the single largest shareholder of Yi Po Road, made a selling price of HK $224 million for 99 million 755 thousand shares. The Sense Control, jointly owned by former chairman Lin Siyu and chief executive Shi Tao, received the price at a premium of 32.4%, while Shi Tao is the executive director of Guancheng clock jewellery.

In July 31, 2016, the second largest shareholder of SOHO held a price of 155 million yuan to sell 68 million 800 thousand shares to Top One Global, and Top One Global was wholly owned by the current chairman, Xue Youzhao. At the same time, Su resigned as executive director and chairman of the board in July 29th. In October 6th of the same year, Huang Bangjun resigned, Xue Youzhao took over and made great changes to the board members.

In March 17, 2017, Su Da formally resigned as CEO of the Bo Bo Road, replaced by Xue Youzhao. In November 30th of the same year, Swissmount Holdings Limited, a wholly owned Affiliated Companies, purchased the full shareholding of Target Corp Heng Rong International Trading Co., Ltd. to the seller Xue Youzhao, with a spanaction price of HK $50 million to further expand. brand Distribution channels.

Under the agreement of sale and purchase, the seller irrevocably guarantees and guarantees to the buyer, and the net profit in 2017 will be no less than HK $5 million. It is reported that the Target Corp is mainly engaged in the sale of luxury brand watches. The profits attributable to shareholders in 2015 and 2016 were HK $1 million 492 thousand and 500 and HK $2 million 147 thousand and 900 respectively.

However, some analysts say that it is not easy for Yi Bo Lu to keep pace with the rapid change of the aesthetic and demand of the younger generation of consumers. After all, in the eyes of the new generation of consumers, the technological content and freshness of watch products are the key factors affecting their purchase decisions, rather than the brand itself. In the short span of two years, Yi Bo Road, who has changed hands, wants to make a comeback and will face tough challenges in the future.

After the news release, the price of Yi Po Road plunged 3.16% to HK $1.53 per share, and its market value is about HK $532 million, only half of the initial market.

More wonderful reports, please pay attention to the world clothing shoes and hats net.