How Did Yintai Break Out Of The New Retail Power?

"Even the telecommunications and communications vehicles are coming to Yintai because there are too many people sweeping the code to shake the envelope, and the signal is not good."

On the day of Saturday, there were traffic jams in several cities in China, and the congestion of intime department store in Changzhong Road, central Hefei, lasted for more than eight hours, and Qujiang, Xi'an.

The urban passenger flow is double the daily peak.

According to the world clothing shoes and hats net, double 11 day, 51 Yintai shopping mall double 11 passenger flow grew 59% compared to the same period last year, sales increased 54% year on year.

These crowd gathering and consumption is just a reflection, behind which is the comprehensive pformation of the traditional commercial elements such as "people, goods and markets" by big data and Internet technology.

The growth of more than 5 is indeed amazing for physical commerce.

What did Yintai do to make the power of new retail break out?

In July 2014,

Yintai invested for the first time, and completed the privatization of Yintai in May 2017.

In this process, based on big data and Internet technology, we can get through the business ecosystem such as commodities, payment, logistics, membership and so on. We can upgrade the store intellectually, enhance the consumption experience and business efficiency of consumers, and realize the pition from traditional department stores and traditional shopping malls to new retail and new shopping malls.

Big data is helping Yintai better manage consumers.

Before this year's double 11, Yintai launched the first paid membership system in China's department store, INTIME365, now its membership is nearly 300 thousand.

Through membership online, all kinds of shopping, shopping, eating and playing after entering the mall are all data-driven, and with Tmall big data, Yintai has a deeper understanding of its consumers' needs.

According to the relevant officials of Yintai, according to these member data, Yintai can accurately predict the positioning, pricing, stocking and replenishment of every marketing activity, and at the same time, it can also see consumers' overall evaluation of goods and brands as well as their shopping preferences, helping brands to conduct in-depth and meticulous operations for consumers.

Tmall's double 11 period has proved the value of these efforts.

Data show that 300 thousand paid members contribute nearly half of the sales of double 11, while the price of paying members is 2 times that of ordinary members.

New retail is also helping Yintai operate businesses better.

Based on consumer purchase and feedback data, Yintai has established a "hero list" and "bear list" in its merchants. On the list, sales performance of the brand in big promotion and daily operation is clear at a glance, and even refined to the commodity level.

This allows Yin Taihe to enter the business of businessmen has a direct, real-time and accurate basis.

Not only is Yintai, but in fact, more and more entity businesses are relying on the heat flow of Tmall's new retail business to achieve a full recovery.

During the Tmall double 11, the interaction between the 52 core business circles and the online and offline businesses reached 50 million people.

The clothing industry only 300 brands of 50 thousand stores double 11 that day the number of store services increased by 235%, UNIQLO's total channel turnover increased 3.5 times compared to the same period.

Guided by the Ministry of Commerce and the 2017 China Retail Innovation Summit sponsored by CCFA, Alibaba's first Tmall intelligent store and box Ma Xin Sheng have won 4 prizes, including the ten major innovation formats of 2017 retail businesses, and new retail has become the key word in the Oscar awards ceremony of China's retail industry.

With the advance of the new retail strategy, Alibaba has reached a comprehensive strategic cooperation with the traditional retail businesses such as Yintai, Suning, Sanjiang and Bailian, and has actively explored new formats such as box and horse. It is committed to opening the successful mode of new retail to all the retail partners and promoting the integration of online and offline businesses and the upgrading of commercial Internet.

In November 20th, Alibaba group's strategic stake in Gao Xin retail was widely regarded as the only way for future retail business.

More interesting reports, please pay attention to the world clothing shoes and hats net.