Virtual Fitting: Tmall Double 11 Carnival Live Interactive Play Core

According to the world clothing shoes and hats net, in October 31st,

Carnival conference held in Shanghai, announced that the world will enter the "Tmall double 11 time".

And in the evening, Tmall's double 11 global trend pageant was launched in 3 million 600 thousand platforms including Tmall, Taobao, micro-blog and so on, with perfume of $3 million 600 thousand, cream of 10 thousand yuan, and lipstick of 100 thousand bullet heads.

Of large number

The announcement of the sharp cargo was booked, and the 4 hours of "watching while trying to buy" the sum of the advance sale of the show show increased by 118% compared to last year, and the number of interactive activities in the Taobao direct broadcast station was over fifty million.

The live interactive play of the current grand ceremony is centered on "virtual fitting", and is the leader in the field of virtual fitting in China.

Good buy clothes exclusive support, to provide buyers with "watching while trying to buy" service.

This year's big show in the DT era spurred tremendous energy consumption, and then successfully promoted brand pformation and upgrading from operation, supply chain to brand power.

On the night of the traditional live show, He Sui, Xi Mengyao and other leading brands such as Polo Ralph lauren, Vitoria secret, ERDOS, Sandro, Maje, Levi s and so on, and more than 150 fashion brands at home and abroad, and more than a dozen new products in Tmall were first launched.

Among them, as the double 11 "veteran player" KAPPA brand selected 3 sets of pre-sale money to provide virtual try on interaction.

In the fashion show, the KAPPA electricity supplier general manager, Song Li, has repeatedly said: the biggest difference between Tmall and other platforms is that it is not only applauding, but also popular. It can help the brand to achieve genuine product integration, and the value of the brand is twofold.

When consumers look at the live broadcast, click on the "try on" button on the screen, you can have a split screen page. You can quickly generate a virtual yourself by uploading photos, enter height and weight, and try out the super model in real time. The effect of substitution can make the live audience shout "cool", like the style you can click on your favorite merchandise to buy, and truly realize "watching while trying to buy".

The virtual fitting experience has become the biggest attraction of integrating Internet and technology into the traditional fashion show. It is also a preconcentration of the traditional clothing brand.

Fast fashion brands Guess, Gap and Old Navy, in this fashion ceremony, draw the distance from young people through virtual fitting, and pmit the brand trend to consumers in real time through practical experience.

There is an analysis of the "new technology" under the new line of clothing and new retail outlets. In the industrial age, the centralization of the design display production sales links has made the fashion top position of the traditional fashion week. However, in the DT era, the brand can be seamlessly contacted with the target consumers through online and offline interaction with the target consumers, and the real-time market insight will surely promote the upgrading of the fashion industry from the overall design, production and marketing process, so as to realize the "new retail" of the garment industry.

It is reported that during the double eleven period, Tmall will also unite more than 100 brands to open 60 new retail flash stores in the 52 core business circles of 12 cities across the country. Among them, several women's clothing brand flash stores will introduce more "black technology", and virtual fitting is the core experience of them. It will give buyers a series of online and offline digital shopping closed loop, and create a more intelligent and interactive double 11.

More interesting reports, please pay attention to the world clothing shoes and hats net.