Local Fast Fashion Shop Speed Amazing Performance Generally Cooling

According to the world clothing shoes and hats net, 2017 is approaching the end of the year.

Brand is still expanding at a high speed in China.

, ZARA,

The ten fast fashion brands, including MJstyle, MUJI, NEW LOOK, UR, C&A, Forever 21 and GAP, opened 88 new stores in the mainland in the three quarter of 2017, compared with 101 in the three quarter of 2016.

As of the first three quarters of September 30th, ten new fast fashion brands opened 246 new stores in mainland China, up 236 from 236 in 2016.

In the third quarter of 2017, the number of new stores in fast fashion is as follows:

MJstyle 25; UNIQLO 20; H&M 14; MUJI 11; UR 10; NEW LOOK 4; ZARA 2; Forever 21 1; GAP 1.

According to statistics, a total of 37 fast fashion new stores entered the new shopping center in the new quarter, with a percentage of about 42%.

2017 first half year fast fashion shop data review:

The ten fast fashion brands including C&A, Forever 21, GAP, H&M, MJstyle, MUJI (Muji), NEW LOOK, UNIQLO (UNIQLO), UR and ZARA, opened 157 new stores in the mainland in the first half of the year, and distributed in 21 provinces and 58 cities in the whole country, compared with 135 in the same period in 2016, an increase of 16%.

MJstyle 37; UNIQLO 34; NEW LOOK 24; H&M 21; MUJI 12; ZARA 7; Forever 21 2; GAP 1.

According to the comparison data, MJstyle and UNIQLO separated the local and overseas fast fashion brands.

H&M and MUJI remained high, and UR jumped 10 new stores in the third quarter.

Local fast fashion shop speed amazing

In less than 5 years, MJstyle has successfully achieved 200 stores in the country, and its shop speed has exceeded that of foreign fast fashion brands for a long time.

Another local fast fashion brand UR Nanchang Ying Shi IM Plaza store and Zhongshan Daxin Xindu two store opened one after another.

According to UR official data, UR now has more than 200 stores in 60 cities and overseas countries.

UR has announced that it will maintain an annual growth rate of 60-100 stores. It is estimated that the number of stores will exceed 400 in 2020.

In addition, in March 2018, the first overseas flagship store outside Asia will be opened in London, to expand the global layout.

The other side of high speed expansion is to keep the store news constantly.

With the decline of performance, a wave of wave of shops has begun to attack the whole fast fashion industry.

Since 2017, ZARA has closed the largest flagship store in China, and the first flagship store in C&A has been shut down. H&M Xidan Joy City store also suffers from the fate of withdrawing shops, and the fast growth of fast fashion in China is beginning to encounter resistance.

In recent years, even the ZARA with outstanding achievements will set up shop in China, the growth rate will be reduced to 6% to 8%, lower than the 10% index in previous years.

H&M group has abandoned the goal of opening 10% to 15% new stores every year.

GAP group not only increased the number of stores, but chose to put more investment in children's clothing market, and opened its first independent children's clothing store in mainland China in late September.

MANGO has planned to close 450 stores in China last year, and there are few stores in the Chinese market.

Fast fashion performance generally cooling

After all the way forward, the fast fashion industry began to show its weakness. The growth rate of the Chinese market, once regarded as a new growth point by fast fashion brands, also slowed down.

The gross profit margin of ZARA parent group Inditex group dropped to 56.4% in the first half of 2017.

Especially in the second quarter, its gross profit margin dropped to 54.8%, exceeding analysts' expectations, while net profit increased by only 1.5% to 712 million euros. The profitability of its fast fashion brand is being hit.

In the first 9 months of H&M 2017, group sales rose by only 7%, lower than expected.

GAP group has experienced seven consecutive quarters of sales decline.

New Look also announced the suspension of China's expansion plan with the return of former chairman Alistair McGeorge.

The first Spanish fast fashion brand Mango, the first to enter China, was troubled by the increasing cost of pformation. Last year, Mango recorded its first net loss since the establishment of the brand.

By the two quarter of August 31st, the MUJI Muji China market could only grow by 1.8% compared to sales, a 5.8% slowdown compared with the first quarter, and a new low for the three quarter of last fiscal year.

To this end, MUJI had to make seventh consecutive price cuts in China.

Shop or slow down?

Over the past 5 years, the rapid development of China's commercial real estate has promoted the crazy expansion of fast fashion brands in China, and more and more fashion brands have entered, and competition has intensified. All these are reconstructing China's fast fashion market.

The market position of the fast fashion brands such as ZARA, GAP and C&A gradually weakened.

Faced with the brakes on revenue and profit growth, and the impact of local fast fashion brands, many fast fashion brands have obviously slowed down the pace of opening stores, switching to online or expanding other consumer areas, expanding product lines, etc.

But there are also examples of such expansion.

In the unfavorable environment, it is reported that Muji will continue to speed up its opening up in the mainland of China, and the total number of new 40 stores and stores will increase to 360 annually in the next four years.

The competition between Chinese fast fashion brands will continue to turn white hot.

In the process of their expansion, how to guard against and avoid fast fashion "speed sequelae" is a common challenge.

More interesting reports, please pay attention to the world clothing shoes and hats net.