Do Fashion Brands Aim At The Market Of Maternity Clothes To Bring Fashion To Pregnant Women?

According to the world clothing and shoe net, it has been provided to pregnant mothers.

It will be defined as a super large, invisible dress and pajamas suit, giving people a slovenly and undesigned stereotype.

But recently, fashion brands are targeting.

The market, because more and more mothers hope that even when they are pregnant, they can also take into account fashion.

This trend is beginning to show itself.

In the market.

For a long time, brands like Zara or J. Crew are trying to design some styles of avant-garde clothes. But recently, fast fashion giants such as Asos, H&M and Topshop have started selling their own maternity dress series.

By the end of this year, the maternity market, which has contributed $12 billion 600 million, is expected to grow to $16 billion 900 million by 2022.

The main reason for this change seems to be attributable to changes in the conception of modern pregnant women.

Julia Wang, the director of The Bump, who is pregnant with pregnancy advice, said: "modern women can be proud to show their changes in pregnancy. This is no longer what they need to hide, and there is more of a mentality that they want to celebrate."

The comparison between Princess Diane of England and Prince William's wife Kate Middleton proved this very well.

Although considered to be the most fashionable woman in Britain, Diane wore a wide square robe and long skirt while he was pregnant, while Kate still wore a fitted short skirt and jeans.

Nasiba Adilova, founder of online children's clothing TheTot, also said that historically, pregnant women's clothing has been very dull and has chosen an extremely limited field, and the birth of babies will not be celebrated as it is now.

Now the pregnant women are quite different from before. One of them is that they are still at work at the beginning of pregnancy, and the wide robe can not satisfy their need for warmth.

The majority of women after the end of maternity leave will still return to their original jobs, which makes many people want to keep their clothes on during their pregnancy.

This is why Dorie Smith and Emerlyn Northway, the co founder of women's wear brand Mercer, decided to launch three kinds of maternity clothes at the end of this month.

Smith said, "our mission has always played an important role in the whole career of professional women, but we have found that we missed a critical period: pregnancy and later pregnancy."

This makes mothers in pregnancy complain incessantly.

Ariana Goldman, the founder of Hatch Collection, a pregnant clothing brand, has been beset by maternity dress.

"When I was pregnant with my first child, I found that I could only buy some super size clothes, which were very long ago, and all clothes for pregnant women are disposable."

Ariana Goldman said so.

She launched the Hatch in 2011 to solve this problem.

From fashion design to a variety of maternity accessories, Hatch's dresses, jackets and coats are inexpensive and fashionable, and most importantly, they will not be considered disposable clothing for pregnancy.

Therefore, the launch of Hatch has attracted the attention of expectant mothers.

Clique Media Group co-founder Katherine Power called Hatch her favorite brand during her recent pregnancy.

"These clothes do not give me the feeling that they are provided exclusively for pregnant women. They simply change the size of everyday clothing to suit the physical changes of pregnant women.

Most women want their style to be consistent with their usual pregnancy. "

In addition, Hatch also provides a better model to extend the application market of brand clothing.

The slogan itself is "before, before, and after". The clothing model has all the appearances of never conceived and 9 months pregnant, which virtually also expands the audience of the brand.

But because pregnant women are particularly vulnerable to toxins and chemicals, how to balance the safety and design sense of fashion seems to be a hard nut to crack for brands that want to open up this new market.

Especially for the mothers of the millennium, what they wear to make babies healthier is especially valued by them.

From this point of view, although the market of pregnant women's clothing is being paid attention to now, there are still few maternity clothes that meet the physiological and psychological needs of pregnant women.

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