Alexa Chung The Brand Of The Same Name Has Been Invested By The British Vc Firm.

According to the world clothing shoes and hats net, Britain fashion The idol, the famous model and host Alexa Chung officially launched the same name in May this year. brand ALEXACHUNG In June, the investment of Vc firm Pembroke VCT of the United Kingdom was not disclosed. (see historical report: no longer a brand platform for others! The most fashionable fashion goddess in the UK Alexa Chung will launch the brand Alexachung of the same name).

ALEXACHUNG brand was founded at the beginning of the Pembroke VCT parent company, Oakley Capital Private Equity managing director Peter Dubens support.

From the British edition of Vogue seven years of special editors, fashion trends, to the creative Mousika of many fashion brands, these experiences have laid the foundation for the 32 year old Alexa Chung to launch their own brand. In 2009, when the British handbag brand Mulberry designed a handbag with her inspiration, sales in second years increased by 79%. Her joint venture with Madewell and AG Jeans was also sold out, and she was also a creative consultant for Marks & Spencer, Eyeko and Superga.

Alexa Chung herself is the creative director of the brand. She has appointed Edwin Bodson as the general manager of her brand name ALEXACHUNG ALEXACHUNG, leading a multi-disciplinary professional design team. Bodson is the head of the Haider Ackermann studio of Columbia fashion designer, who is responsible for supervising the advertising and product development of Haider Ackermann women's clothing and electricity suppliers.

Edwin Bodson said: "the investment of Pembroke VCT enables us to grow into a global brand."

Andrew Wolfson, managing director of Pembroke VCT, said: "Alexa Chung has the qualities required by founders of start-ups. Before investing in any young enterprise, we need to find some key traits, such as passion, devotion, motivation and so on, which are reflected in Alexa Chung. Many small companies that we invested in early may be well-known brands that you know today. The United Kingdom is a country with many small businesses. A large number of enterprises are very promising, but lack of capital, which is what Vc firm can and should provide. For investors, they are also funding the entrepreneurial spirit of the UK and helping create job opportunities. "

The Alexa Chung brand of the same name contains more than 150 products and will be sold in the high-end department stores in the UK, Selfridges, Mytheresa and Galeries Lafayette. Alexa Chung also received praise from PETA, which did not use animal fur in her product design.

　　 About Pembroke VCT

Pembroke VCT is a Vc firm, founded in 2013, mainly investing in consumer oriented health and fitness, fashion and media business in the UK. It is part of Oakley Capital. ALEXACHUNG brand is the twenty-sixth business invested by Pembroke VCT since its establishment. Pembroke VCT has invested in popular hamburger chain restaurants Five Guys and corn pancake franchised store Chillango.

Pembroke VCT raised about 13000000 pounds in 2017 to invest in UK start-ups. The company said it would continue to invest a series of investments in 8. Pembroke VCT is run by continuous entrepreneurs. Its goal is to use profits and capital and experience of team members to create value for start-ups.

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