H&M Design Director: How To Integrate Garments With New York

According to the world clothing shoes and hats net, in the new season when all brands are changing season,

The new Studio is undoubtedly the most worthy of attention and purchase.

Brand new 2017 autumn winter series

The creativity and vitality of New York are integrated into the design of women's clothing, and the street breeze and exquisite charm are all in one.

This season, the inspiration for men's wear comes from mountaineering, showing the thrilling experience of adventure, the tough spirit and the necessary skills.

In the first time when the new series of H&M Studio was released, the reporter interviewed the design director of H&M Studio Pernilla Wohlfahrt, on fashion and this season.

Read the inspiration and listen to what she has said.

What are the design themes and Inspiration of Q:H&M Studio 2017?

The A:H&M Studio 2017 autumn and winter series shows the creativity and vitality from New York, which combines street style and refined charm. For example, it combines art graffiti printing with classic men's wear pattern, or combines different styles of technology and traditional fabrics in women's wear design, and conveys fearless fashion attitude.

We are trying to capture the vitality, energy and fashion of New York and apply it to modern clothing.

H&M Studio has been insisting on providing our customers with the most fashionable trend of the season.

These products from the limited edition series are all unique and add icing on the cake to our daily series.

But for the Studio series, we prefer to convey the idea of generation and avant-garde in design.

Therefore, the inspiration from New York is the interpretation of the word "present" in this season.

Q: what are the innovations in the application and design of fabrics in this new series?

A: this season we use soft tailoring. For example, the design of nine points micro lampblack's trouser legs, the curve of the hem and the slightly rounded shoulder line make the costumes look soft, and at the same time, there are certain requirements for the fineness of the production process.

It is also innovative to integrate different styles of technology and traditional fabrics, which requires certain professional knowledge.

We have also experienced many attempts to find out which materials can match perfectly.

Q: the whole series has femininity and the sense of toughness of street punk. Do you have a clear image of women when you design this series?

A: there are different sources of inspiration for different seasons. When we design, we always consider the customers who are keen on fashion. So this series is not so much a specific female image as we are telling you about women.

Ladies are looking for a diversified and elegant fashion wardrobe.

They radiate wisdom and fearlessness, and of course love to show their personal style in fashion.

Q: this series seems to be more personal and younger. What is the reason for this change?

A:H&M has been working on designing more inclusive clothes, so I wouldn't say this series is younger.

If it gives people a more personalized feel, perhaps it is because it is a series to create a diversified wardrobe, it reflects the contemporary women's idea of dressing up.

The series is designed to tailor products for people. Each single item can be matched with other items in the series or the wardrobe in the wardrobe.

Q: for you, what is the most indispensable item for 2017 autumn and winter?

A: This is too difficult to choose. If it is to be selected, I will choose a hat shaped cloak cloak jacket with artificial wool.

It looks very natural and comfortable at the same time. It is very nice outside any clothes.

The dress is also a flagship product. When it fully displays the female body curve, it also contains graffiti printing and structural elements with visual impact.

We want to convey a "punk" spirit of punk.

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