Nike Headquarters Building NYHQ Officially Completed

According to the world clothing and shoe net, this week, No. 855, Sixth Avenue, New York.

The headquarters building NYHQ was officially completed.

The building has six floors, covering an area of 150 thousand square feet (13935 square meters).

If you look down at the top floor of The Empire State Building on Fifth Avenue, you can clearly see the huge Swoosh logo on the roof of NYHQ roof.

Nike's new headquarters building in New York includes open office areas, gyms, food and beverage areas, a library and two balconies.

In addition to the eye-catching plant rooftop, Nike also has an indoor basketball court with 4000 square feet (371.6 square meters) and 400 spectators. It is used not only to receive Nike players, but also to Nike employees for casual use, as well as to local high schools and communities.

Interior of the building

The Nike workspace design team (Workplace Design + Connectivity) is jointly completed with Studios Architecture, an architectural design company. The design not only emphasizes freedom and openness, but also attaches great importance to environmental protection.

For example, the ceiling used in conference rooms is recyclable material, which is designed by Miniwiz, a studio that focuses on sustainable development. It is made by hand furniture with Broolyn.

With the cooperation of UHURU Design, most furniture sticks to the principle of drawing materials nearby.

There are also some interesting details. A yellow Volkswagen van in the free working area has been pformed into a small conference hall.

Bill Bowerman, co-founder of Nike, used the car to sell sneakers in the early days of her business.

At the same time, Nike also invited creative agency Dark Igloo to create illustrations and let sports elements fill every corner of the building: the brick wall between the tea rooms is the classic gesture of Jordan in the 1988 dunk dunk contest; on the walls of the corner, you can see illustrations filled with mobilized heads, sports equipment and equipment, and a more abstract relief wall.

"Our overall design concept is to show the movement elements from the perspective of New York," said Matthew Kneller, Nike, director of communications in North America.

"Through different graphics, illustrations, color and space layout, to show the exciting sports moments of New York and the style of Nike athletes".

Kneller also said that Nike will continue to increase its investment in New York.

In the restructuring plan announced by Nike shortly before, New York is one of the 12 most important cities in Nike's development. It is expected that business will grow by 80% by 2020.

In fact, in the past year, Nike has been trying to get closer to New York.

At the end of last year, Nike opened a new five floor flagship store in soho District of New York.

There are several different areas in this store, which include players from basketball shoes to basketball fans, and then to different types of female athletes.

The new New York headquarters building also released the same signal: Nike hopes to establish deeper ties with consumers and bring New York's products with local inspiration faster.

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