Barok Has Made Initial Success In The Field Of BELLE Layout Clothing.

Recently, Japan

Group (Baroque) is listed on the first market of Tokyo stock exchange.

Don't think this has nothing to do with our shoe industry. One of its important shareholders is to know.

Internationally, this means BELLE layout.

The field has achieved initial success.

Baroque group owns several fashion brands including Moussy, Azul by Moussy, Sly, Rodeo Crowns, Shelter, Black and, etc.

In September 2013, BELLE international, a Hongkong listed company, joined major shareholder CDH to acquire a majority stake in Baroque.

After the acquisition, CDH investment actively promoted cooperation between Baroque and BELLE, and leveraged Baroque's brand resources to expand the clothing market in mainland China.

As of the eve of the listing, the number of Baroque stores in mainland China and Hongkong has expanded from the initial 29 in 2013 to the current 185, of which 177 are in mainland China, covering 33 cities nationwide. The number of stores has increased by more than 5 times.

BELLE business is divided into three parts, footwear, sportswear, and other clothing.

BELLE international 2016 fiscal year performance Bulletin shows that the current situation of these three pieces is the footwear industry shrinks, sportswear is supporting the country, and women's clothing is the main "other" emerging business in the rapid growth.

The income of other clothing businesses mainly dressed in women increased by 66.2% to 491 million yuan compared with that of the previous year. The overall sports and clothing business income increased by 17.2% to 16 billion 971 million yuan, and business accounted for 48.3% from last year's 42.4%.

According to the world clothing and shoe net, apart from actively expanding Barok's related brand business, BELLE has entered the Italy Cowboy brand REPLAY this year and is responsible for developing REPLAY brand in Greater China.

In the future, BELLE will not be excluded from the further expansion of other costumes, and will shift to the direction of "clothing" BELLE.

As a listed footwear and clothing company with a market value of HK $50 billion, BELLE's expansion and contraction to some extent reflect the development and changes of the shoe and clothing industry and the retail consumer market, which has a strong inspiration for Ceng Chao.

BELLE footwear business is shrinking, and the expansion of its apparel business is positively related to the current development trend of the shoe and garment industry segmentation market.

Last year, the domestic women's footwear industry showed a downward trend overall. As for the sports apparel market, usher in the "Renaissance" time.

This shows that the footwear industry is closely related to the retail consumer market, and the division of the market is a major trend.

Apart from the market segmentation, the changes of BELLE's international business situation also reflect the change of retail channel. An important phenomenon is that with the change of consumption trend, the rise of shopping centers and e-commerce channels, the department stores are under attack, while BELLE's footwear is mainly the department store channel. The original "take advantage" advantage has become a disadvantage, and the retail business of footwear is bound to slide.

Looking back at BELLE's business situation, its cash reserves are adequate, its overall revenue is still rising, while net profit has dropped by nearly 4. However, excluding the factors of one-time impairment of goodwill and other intangible assets of footwear business, its operating profit has declined by 10.3% compared with last year.

However, BELLE has been actively laying the shopping center channel, in addition to the pformation of shoes as a channel, Barok's women's wear brands are basically shopping center channels.

A series of initiatives of BELLE will also enlighten other Chinese shoes and clothing enterprises, be good at grasping the trend of the change of the consumer market, and timely adjust the pformation.

After all, we are facing a rapidly changing and upgrading consumer market, which has both difficult challenges and hidden opportunities for pcendence.

More interesting reports, please pay attention to the world clothing shoes and hats net.