THE RERACS Opens A Shop That You Can'T Try To Buy.

According to the world clothing shoes and hats net, Japan

Clothing brand

A new shop, THE RERACS FITTING HOUSE, will be set up on the first floor of the two BIANCA VILLA BIANCA tower in front of the shrine.

THE RERACS has many Japanese in the press conference two days ago.

The media announced the opening of a new shop, FITTING HOUSE, which does not have a cashier counter. It allows customers to freely try out the latest clothing brands of the brand, and then go to the THE RERACS shop to place orders.

It not only symbolizes a new format of Japanese retail industry, but also the first shop that can buy all products in the 7 years since the establishment of THE RERACS.

Prior to that, THE RERACS was only selling some of its products to all major Japanese buyers and their online stores.

THE RERACS was founded in 2010 years by Cang Qiao and Zhi Qiao Zhi, one of them is responsible for store operation, and one is responsible for design.

Now, as director of design, Cang Qiao Zhi is studying Information Science (Computer Science) at University, but she soon realized that she did not want to enter a large technology enterprise.

So after graduation, she entered the Japanese apparel retail industry for eight years, and then came out to create the THE RERACS brand.

Although not the origin of clothing design, THE RERACS, which is straight from the warehouse, is impressive.

The name of THE RERACS comes from architectural terminology, meaning "destruction and reconstruction" (scrap and rebuild).

At the very beginning, Kurabashi Naomi walked the way of men's and women's clothing. In the design, he insisted on the co-existence of functional and design sense, with black, white and gray as the main color system.

In addition to these, THE RERACS is also very particular about quality.

At low price, you can buy THE RERACS clothing, which is made of high quality fabrics that exceed the global standard. They are made of cashmere, Mei ton wool, silk and cotton, and all the clothes are made in Japan. Only part of the shirt fabric production is outsourced to Italy.

At present, the commercial road of THE RERACS has gone smoothly. Its annual sales volume can be increased by 1.6 to 1.8 times.

Now, it has been stationed in the Barneys NEW YORK, a boutique store in the United States, and its branches in Boston, Chicago and San Francisco.

THE RERACS has also been stationed in Europe and other Asian markets, including Paris L 'ECLAIREUR, one of the ten largest buyers in the world, SMETS of Luxemburg, ERALDO of Venice, EXCELSIOR and BIFFI of Milan, MY BOON and T of Seoul, and Hongkong.

Besides THE RERACS's own official website, you can also buy THE RERACS in online shops like Farfetch.

The business model of "trying clothes only" comes from Kurabashi Naoyuki's idea of working for a garment manufacturer 13 years ago.

Now, it is considered to be a clever idea of THE RERACS.

"Before, the electricity supplier is just a place to expand the brand awareness and provide the latest product information". One of the founders, Cang Qiao, feels that it has become different now. "We turn this order to make the entity store a brand publicity channel and let the electric business become its center."

Rie Miyata, a Japanese fashion blogger, wrote on her blog Bible fashion after attending the THE RERACS FITTING HOUSE conference. "This store separates the action of buying clothes and choosing clothes, and does not sell to you at all.

So seeing clothes here is a very pleasant thing. "

More interesting reports, please pay attention to the world clothing shoes and hats net.