Men'S Shoes Can Catch Up With Women.

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It's never been so close to women's shoes on sale scale. "

According to the world clothing and shoe net, NPD group has just announced the 2016 us.

According to market statistics, men's shoes were sold for 26 billion 200 million dollars.

Sold for $29 billion 900 million, the difference between the two was $3 billion 700 million - three years ago the difference was $8 billion.

If the refurbished style represents fashion, then the gap between men and women on the toe is narrowing.

NPD fashion footwear and accessories analyst Beth Goldstein said that if the current trend, the United States men's shoes sales will soon exceed women's shoes.

The popularity of sports shoes is the main reason.

In fact, as long as the people who are sensitive to the trend are not aware of this trend in the past two years, there are few women's shoe counters on the first floor of the department store. BELLE group, which has 1.3 stores and 12 women's shoes brands, has recently heard the news of possible takeover. At the same time, the limited number of sneakers sold by Nike and Adidas are sold out.

Of course, pragmatism has played a big role here.

Except for a limited number of sports shoes that are purchased in a limited number of shoes, most men's shoes have a high utilization rate, which is very different from that of a woman just for dinner.

Secondly, in recent years, sports shoes have become the most convincing single product filling men's wardrobe by Athleiisure.

Men are more or less collects. They buy sneakers just like collecting flashcards.

The other thing that sports shoes can persuade men is that sports and outdoor technology are not frivolous fashion trends in men's minds, but practical and serious equipment.

According to the NPD data, the sales of sports shoes in the United States increased by 8% in 2016, which is the highlight of the footwear market.

Out of the Box:The Rise of Sneaker Culture, the author of Elizabeth Semmelhack, told reporters in an interview with reporters that the root cause of the fashion change of men's shoes began in 80s when Microsoft and Apple Corp executives and employees wore T-shirt sports shoes, shaking the concept of "what a successful man should wear."

Today's men can face themselves more easily at work. Even the boss may choose a pair of more casual shoes because they want to stay close to their young employees.

In 90s, Mark Simpson, a British columnist who invented the word "metrosexual", commented: "in this world of consumerism, highly visualized and deeply influenced by Instagram, men also have to love shopping and care for their appearance.

Otherwise no one will pay attention to them.

In fact, men's shoes over women's shoes are not a good thing for the overall market performance of footwear.

The growth of men's shoes is accelerating, but women's shoes are slowing down.

Under the intentional training of businessmen, women used to buy sandals in spring and summer, and boots in autumn and winter, but now they prefer to buy a pair of short boots that can be worn all year round, or simply buy sports shoes with their coats, and no longer need to tackle the problem of fashionable high heels and comfort.

This increasingly frequent shopping frequency for men is undoubtedly bad news for women's shoes that rely on seasonal promotion and sales.

More and more "casual" clothing culture is ultimately reflected in the sales figures.

In the 12 months ended February 2016, the overall sales of footwear in the United States dropped by 1% to 65 billion dollars.

"The decline in sales of footwear and fashion accessories is an important indicator for the entire fashion retailing industry."

"Consumers like to decorate their wardrobe with accessories and shoes to keep their clothes fresh," Marshal Cohen, chief industry analyst at NPD, wrote in a April report.

A series of "chain reactions", including 40% of fashion shoes in the United States, accounted for only 34% last year, and sales of fashion bags slipped more than $1 billion. In 2016, global clothing sales growth dropped to its lowest level since the 2008 economic crisis.

Despite the only bright spot in the market: sports brands have focused more attention on women's market in recent two years, and Nike, Adidas and other companies have set up the proportion of female products sales to nearly half in 2020.

But if you click on the latest sports shoes of these companies, the color matching of women's clothing is still common in all kinds of pink and purple.

There is still a long way to go for sports shoes to be as diverse as women's shoes in department stores.

More interesting reports, please pay attention to the world clothing shoes and hats net.