Hui Jie Shares In The First Quarter Net Profit Of 100 Million, Dig Two Or Three Markets.

According to the world clothing shoes and hats net, we know: local

The first quarterly bulletin of the Limited by Share Ltd of Shenzhen Hui Jie group, Limited by Share Ltd (hereinafter referred to as "Hui Jie share"), showed that during the reporting period, the company achieved operating income of 524 million yuan, down 3.48% compared to the same period last year. Net profit was 100 million yuan, an increase of 37.76% compared with the same period last year, and the earnings per share were 0.46 yuan.

Hui Jie shares is expected to benefit from strengthening cost control. The company's net profit in the first half of this year was 132 million yuan to 174 million yuan, compared with 120 million yuan in the same period last year, an increase of 10% to 45% over the same period last year.

Hui Jie shares currently owns three main brands, "man", "Yi Wei Si" and "Lan Zhuoli".

As of December 31, 2016, the company has nearly 1500 direct shops, covering all the provincial capitals except Tibet, and the main business districts of major prefecture level cities.

In 2017, Hui Jie shares will enhance its brand influence as the core strategic objective of brand management. On the basis of eight brands such as "Bodybeauty", "Lan Zhuoli", "COYEEE", "Qiao Bai Shi" and "secret weapon" and "beauty of beauty", we will continuously optimize the channel structure, improve the product structure and quality, upgrade the terminal image and experience environment, and continue to communicate with consumers, so as to continuously enhance brand loyalty.

Hui Jie shares revealed that the future department store direct sales counters will remain the mainstream channel for company sales. Since 2017, the company plans to expand the various brand direct counters to form a more perfect and efficient marketing network so as to achieve the expected sales target.

With the rising consumption level of the two or three tier cities, the company plans to continue to explore the potential of the two or three line city market and continue to open up new markets based on the strong market awareness and consumer resources accumulated by the two or three cities in the country.

In addition, as the most direct and strategic means of brand image display and corporate marketing, the company will increase the number of flagship stores in key department stores in the future, and will be extended to more regional central cities in the future to strengthen the building of terminal brand image.

Shi Hongmei, an analyst at Orient Securities, said that in the first quarter earnings report,

The gross profit margin increased steadily, and the quality of operation remained stable. Net cash flow of operating activities increased by 327.59% over the same period, and accounts receivable increased by 18.49% compared with the beginning of the year. The impairment of assets decreased by 75.60% compared with the same period last year, and inventories decreased by 10.82% compared with the beginning of the year.

Hui Jie shares rely on multi brand, multi category layout is expected to get broad space.

Under the condition of a depressed market environment, the main business of the company still keeps steady growth, leading channels and R & D advantages.

The company's multi brand and multi category strategy fits the characteristics of the underwear industry. The multi brand layout of the underwear field has achieved the complete coverage of the various market segments, and the multi category testing water in the beauty field will also lay a good foundation for the company's future follow-up consumer goods area.

In the view of Shi Hongmei, underwear industry is in

The added value of "R & D and channel" at both ends is relatively high. R & D is the foundation of the brand value. The sales channel effectively conveys the concept and function of the product to the terminal consumers, which is a key link in the realization of underwear value.

Whether the online and offline channel construction management capabilities, or product design and R & D capabilities are all in the leading position of the industry, especially in the current weak market environment, the steady growth of sinks shares shows its strong business capabilities and brand value, and also lays a solid foundation for future growth in performance.

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