The Rise Of Local Original Brands, The "Movers" Of Improper Market Goods.

According to the world clothing and shoe net, a Chilean girl bought a $41.01 watch for her father on App.

The moment she placed the order, she was written.

The history of global express.

So far, 7 years of speed express has served one hundred million buyers from all over the world.

"It's not easy for us to go."

At today's conference, Dashian, partner of Alibaba group and President of B2B business group, said emotionally.

It involves not only the problem of commodities, but also the cumbersome details of customer experience, logistics, replacement and return, which is a blank for the fast selling at that time.

In the past 7 years, speed sell has thought of giving up, "took two times 3.25, which means that all employees have no bonus and no pay rise.

If we print all our customers' criticisms, they are also several meters thick.

Why are we still sticking to it? It's actually that little dream. "

Dai Shan said that many small and medium-sized enterprises have a dream, hoping to have their own brands and go all over the world. This is a small dream our team sticks to.

To help these small and medium-sized enterprises with brand dreams and good manufacturing enterprises to go global.

Today, fast selling has become China's only coverage.

"All countries and regions across the border export B2C retail platform, users in more than 220 countries and regions, in the past 12 months buyers active number 60 million, the number of visitors per day more than 20 million.

"We do not change our original intentions. Our dream can help more SMEs go global and let Chinese brands blossom in the world."

Dai Shan said that he hoped that the global express would not only be a platform for selling, but also a platform with temperature and feelings. "We hope that global express can become a new way of life for all overseas consumers."

The rise of local original brands, the "movers" of improper market goods.

In the past two years, a number of local original brands quickly emerged at speed.

Compared with the traditional big or OEM factories, these new players may not have much advantage in production and manufacture, but they also win the favor of foreign buyers with their keen taste and strong supply chain organization capabilities.

Zhejiang Sci-Tech University is less than 500 meters away from the Alibaba Xixi park.

In 2013, four Zhejiang polytechnic university students began to start their own businesses.

They group goods from the developed women's clothing industry belt in Hangzhou, and then sell them overseas through the fast selling platform.

Relying on mass distribution and massive shelves, several young people quickly made the first pot of gold.

At this time, they found that the wind changed.

As a "Porter", the difference between the selling price and the selling price is getting thinner and thinner, and the independent brands like SheIn in the peer industry are in a state of flux.

In 2015, Simplee came into being.

Tao Hongjing, one of the founders, recalls that at that time, the team judged that the speed management would gradually strengthen the management of commodity quality and intellectual property rights, so only fine and branding operations could go a long way.

Brand is more than trademark.

In order to highlight the brand sense, Simplee further refined the style and tonal of the product: the main sex appeal, the warm vacation wind clothing, mainly attacks the European and American young women market.

"European and American women are very different from their domestic counterparts in dressing and dressing. They are more concerned about occasions when choosing clothes.

For example, when they are on vacation or on vacation, they may wear some romantic dresses, wear a professional suit at work, and have different styles on every occasion.

Tao Hongjing said.

In addition to brand "qualitative", Simplee also began to have the ability of independent production.

In addition to the previous wholesale mode, Simplee works with fixed factories to develop original clothing styles.

Tao Hongjing told reporters that Simplee sees quality and speed and is extremely strict with suppliers. Once the other party fails to act in good faith, cooperation will terminate immediately.

At present, Simplee has more than 850 thousand fans on speed sell, and almost every product has sales volume.

Wood watch brand BOBO BIRD is undoubtedly the representative of the original local brands.

This seemingly small group of wooden watches has actually existed in overseas markets for eight years.

On some North American business platforms, the price of wooden watches is not very low but is very popular. But two years ago, there were few merchants selling wooden watches on the fast selling platform.

In the market environment of user demand and relative vacancy, BOBO BIRD has found a burst point along the trend.

Lei Jinliang, founder of BOBO BIRD, admitted that he had also opened several "grocery stores" on the fast track as well as many sellers.

In this mode, the explosion of money and the price war are common practice.

By chance, Lei Jinliang found that several wooden watches in the shop were selling well, and they sold out quickly.

Instead of being a puppet in the supplier's hands, Lei Jinliang quickly bought the production equipment and a wood processing workshop with the accumulated funds and began to study the production process of wooden watches.

At present, BOBO BIRD has built a supply chain from design, assembly, grinding to storage.

Under the condition of complete inventory of raw materials, it takes only 15 days to design a watch from the factory to the factory.

The rise of wood watches has once again ignited price wars.

The average price of BOBO BIRD's Wooden watch is about $18, and the new entry competitor has put the price down to $11.

BOBO BIRD has found two ways to crack: first, customization. Consumers can only pay an extra 4~5 4~5 custom fee, and then have an exclusive watch that engraved on their signature or photo. In addition, BOBO BIRD also launched a new wooden metal watch earlier this year, which is priced higher and works better, and is different from other competitors.

From behind the scenes to the stage, the OEM factory has to compete with its past customers.

On the fast selling platform, there are many sellers with OEM and ODM backgrounds.

From behind the scenes secret factory, to the eighteen brand Wu Yi cross border brand, to return to the overseas market in an identity, these "made in China" even want to match their original customers.

In the 2016 double 11 "global sale" data released by speed express, millet, Meizu, Lenovo did not become the five most popular domestic brands of foreigners, while the other seat was won by the headset brand Bluedio.

Last year, double 11, Bluedio single day sales grew 120% year-on-year, and overall sales even ranked third in the fast selling list.

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As early as 2002, Bluedio was also a traditional factory, mainly engaged in mobile phone batteries, Bluetooth chips, adapters and other 3C products.

In 2009, under the gloomy foreign trade environment, the factory faced the survival crisis just like most of its peers.

In order to get out of trouble, the factory focused its attention on subdivision, focused on manufacturing wireless audio equipment, and registered its own brand Bluedio.

In 2014, Bluedio began to spread overseas sales channels through fast selling and other platforms, returning to its own brand identity.

Li Jiacheng, head of Bluedio marketing department, told reporters that in the earphone industry, Beats, Bose and Sennheiser have monopolized the domestic high-end high-end headphone market.

By contrast, overseas consumers are more focused on product usability and are more willing to try new high-quality brands.

Of course, the price of Bluedio 50~100 is more attractive to a wide range of middle end consumers than the price of the first tier brand at more than $100.

Similar to Bluedio, the hardware tool brand DEKO is also a "made in China" brand that uses price to conquer the overseas chopper party.

Compared with the German Bosch, Japan Makita and other large brands, the price of the same product will not exceed half of the price of the big brand, but the performance requirement will reach 85% of the big card.

DEKO brand leader Terry told reporters that products are the core strengths of foreign trade enterprises.

Take the hardware industry of DEKO as an example, on Taobao, there will be various brands of search hardware tools, but these brands are not entirely suitable for overseas sales.

In China, the positioning of consumers is relatively low, and the threshold of products is lower.

Foreign trade products are more professional and require certain qualifications.

When pformed to the fast selling platform, these products originally targeted at overseas markets can better match the needs of consumers.

From 2015, it was sold on the Internet, which sold more than 20000 copies of double 11 last year and sales exceeded $500 thousand. DEKO is a dark horse in the industry.

However, DEKO's ambition is more than that. Terry admits: "our competitors do not come entirely from the Internet.

And the opponents under these lines are our original OEM OEM customers.

From Tmall to speed sell, Internet brand can also be globalized.

Amoy brand, a noun that grows along with the Internet.

With the tentacles of the electricity supplier extending from the domestic to international, the stage of the Amoy brand has also been enlarged.

In order to improve the overseas user experience, the puppy appliance has access to the rookie logistics, and has built an overseas warehouse in Russia and Spain.

The order can be delivered only in 3~7 days.

In localization service, the puppy electric appliance has set up an international department called "small UN", equipped with operational talents who are proficient in English, Russian, French, Spanish and other major market language.

Min Nong told reporters that at present, the puppy electric appliance has been selling at the Russian station and has made the first appliance industry.

UGREEN green link has also tasted the big cake from the international market.

According to IDC data, the total number of smart phone shipments in the world is about 1 billion 450 million in 2016.

Driven by the smart phone market, the mobile phone accessories industry has also reached a climax.

Last year, the first speed was 11, and UGREEN was only holding the water temperature test. It didn't even enter the double 11 main venue.

However, the performance of the double 11 was much higher than expected: the sales volume of US $320 thousand per day was more than 50 thousand orders.

Zhang Qingsen described this achievement with "shock". He did not expect that the speed of selling quickly was so great.

Market demand is big, but the competition in 3C digital industry is also fierce.

Zhang Qingsen has become accustomed to competition. He believes that "in the hundreds of billions of digital accessories market, enough to accommodate more than a dozen outstanding Chinese enterprises", instead of staring at competitors, we should keep a close eye on consumers and capture the minds of consumers with product details.

Interesting data: the electricity business of "one belt and one road"

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