"Top Fabric" Is Not True "Advertising Law" Should Protect People'S Rights

Citizens who love online shopping often see the words "top fabric, top grade, unique" marked by the seller when browsing the product details page. Yesterday, the reporter learned that Mr. Zhang of Zhangdian bought such a leather garment from a well-known website that claimed to use "top fabric", but after receiving it, he found that the fabric was not "top grade". The reporter learned that Mr. Zhang bought a leather coat from an online store called "Juefei". He thought the style was good and the price was appropriate after watching the "live photos" pictures and text materials provided by the seller. After receiving the goods, Mr. Zhang found that the leather clothes were made of ordinary materials, not "top" fabrics as the sellers advertised on the Internet.

"What is the top fabric? It must be of high quality. The seller thinks it is good, but I don't think it is. I feel bad when I touch it, and it doesn't look as good as in the picture." As Mr. Zhang said, everyone has their own views on the fabric, style and other issues. After thinking that the online store is suspected of false publicity and violating the relevant provisions of the Advertising Law, Mr. Zhang then asked the industrial and commercial authority to verify and investigate, hoping to get the compensation of "one refund and three compensation" according to the relevant provisions of the Consumer Law.

After receiving consumer After the complaint, the law enforcement personnel of the municipal industry and commerce department immediately intervened in the investigation. It is verified that the online shop publicized the description of "top cloth" on its website, in violation of the relevant provisions of the Advertising Law. In view of the minor violation of the law by the party concerned and timely correction, no harmful consequences were caused. According to the provisions of the second paragraph of Article 27 of the Administrative Punishment Law, it was decided not to impose administrative punishment, and mediation was organized many times in accordance with the provisions of the Measures of the Administration for Industry and Commerce for Handling Consumer Complaints, and finally a mediation agreement was reached to refund Mr. Zhang's payment for goods and compensate him for 300 yuan.

During the interview, the reporter learned that there are many citizens who have experienced the same thing as Mr. Zhang. Xiao Cai, a student, once spent a lot of money to buy clothes that the seller claimed were "absolutely authentic and most popular". The price of these goods is often half of the real authentic products, or less. "The clothes they bought may not be authentic, but the seller said they had their own stock channel I believe that it can guarantee the quality of the goods and accept special counter inspection. " Xiao Cai told the reporter that he had no idea that the seller's such propaganda was false before. When he thought there was a problem with the goods, he mostly accepted the seller's "red envelope" and hastily settled the matter.

Words like "the best", "the best", "the top" and so on are common in the advertising slogans on the network platform. The seller's advertising has no basis and is purely misleading consumers. China《 advertising law 》The use of extreme terms in advertising has been explicitly prohibited. False advertising not only violates relevant laws and regulations, but also infringes the legitimate rights and interests of consumers. We remind consumers that online shopping disputes are everywhere. We must pay attention to whether sellers have false propaganda. If we find that their legitimate rights and interests have been violated, we should report to the industry and commerce department in a timely manner.

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Manufacturing industry is our competitive industry. We should adhere to innovation driven, intelligent transformation, strengthening the foundation, and green development, and accelerate the transformation from a big manufacturing country to a strong manufacturing country. In the future development, China's textile and clothing industry will focus on three major directions and implement four major strategies. First, it will accelerate the improvement of the overall innovation capacity of the industry. Second, it will strengthen energy conservation, emission reduction and resource utilization. Finally, it will strengthen international exchanges and cooperation.

Vigorously implement the four strategies of science and technology, brand, sustainable development and talent, among which key tasks such as improving the original ability of core technology, improving quality support brand, and low-carbon green cycle development are highly consistent with Made in China 2025, The vision of textile power is consistent with the direction of Made in China 2025, laying a solid foundation for the future development of textile and clothing manufacturing industry.

Among the latest world top 500 brands, 29 Chinese mainland brands are on the list. As Chinese brands are increasingly "going global", the impression of the international community on Chinese brands is changing from "made in China" to "created in China".

Foreign media continue to pay attention to Chinese enterprises. From "manufacturing power" to "creating power", Chinese brands have become a shining star on the world stage. With the steady progress of industrial restructuring, transformation and upgrading, China's textile and clothing industry has entered the adjustment period of comprehensively deepening reform and entered the new normal of medium and high-speed development. Scientific and technological progress and brand improvement have become important driving forces for current textile development. "Mass entrepreneurship and innovation" will create conditions for the accelerated growth of Chinese brands.

For more information, please pay attention to the report of World Clothing, Shoes and Hats Network.