Netizens' Online Shopping Preferences Are Becoming More Sophisticated.

The homogenization products of similar brands of garment enterprises occupy the market, and competition from the blue ocean quickly enters the Red Sea, prompting a serious decline in the profitability of garment enterprises. In the past two years, the global economy has been in a slump, the export of garment industry has declined, and the domestic consumer market has been cold.

Consumption upgrading and social transformation will also promote the transformation of retail business mode. Clothing home textiles It brings many blind spots and new business opportunities. In the process of transformation, the clothing business operators also show several characteristics.

In the view of Mo Dai Qing, B2B clothing e-commerce has occupied a leading position and shifted from PC terminal to mobile terminal. Through the convenience, fragmentation, personalization, intelligence and other characteristics to expand the application, there are several B2B trading points in textile and clothing, and supply chain finance plays a role in it. For example, the birds of fortune launch many kinds of corporate loan financing products. In addition, with the rapid rise of cross-border electricity providers in China, cross border clothing business will become a blue ocean in the field of textile and clothing B2B.

In 2008, the Korean family grew up very fast. The annual sales volume was 3 million yuan, and the team was 40. By 2014, the two figures had increased to 1 billion 500 million yuan, 2600 people, 2014 and 2015 respectively. Han Du Yi she Operating income was 831 million yuan and 1 billion 260 million yuan respectively.

Hui Mei Group's revenue in 2013 was 590 million yuan, 950 million yuan in 2014, and 1 billion 140 million yuan in 2015, and its operating income in the past three years showed a certain degree of growth. However, Mo Daiqing pointed out that 2014 and 2015 grew by 60.73% and 20.35% respectively, and the growth rate slowed down significantly. Amoy brand Behind the rapid expansion may be a hidden crisis.

Clothing has a very obvious end of the season, the first and fourth quarter of the year is the peak season for sales, the second, third quarter is the off-season, so is clothing electric business. Every year, "double 11" promotes the online sale of clothing very obviously. In addition, sales of mobile terminals in the apparel industry are growing rapidly. Since 2015, mobile terminals have accounted for more than half of the total industry sales.

At the same time, the mobile social networking platform represented by pocket micro shop, micro Meng shop and micro sale has sprung up in recent years. Mobile social networking platform is favored by the capital. It has a deep understanding of the Internet, a complete product system and rich experience in Internet marketing, while the distribution channel ensures zero inventory, while effectively gathering traffic and promoting the transformation and purchase, leading the development direction of the industry.

Mo Dai Qing told reporters that in the overall downturn of the apparel retail industry, price performance has become an important criterion for consumers to choose clothing products. The rapid expansion of the brand has provided an example. The above report points out that as the most mature online business, the clothing business is also facing the impact of change.

First of all, after thirty years of development in product design, production, sales, brand, operation and so on, the garment enterprises have already been quite mature in terms of the whole process, talents and resources. Therefore, brand replication is quite easy. The homogeneous products of similar brands occupy the market and compete for the rapid entry into the Red Sea from the blue ocean, prompting a serious decline in the profitability of the garment enterprises.

Secondly, category expansion is a problem that every e-commerce website will encounter, and the expansion of category is not a simple matter. It is even related to the survival of the electronic business platform. Van customer's early expansion has pushed himself to the "abyss". Since then, he has not cut down the category. Until April 2016, the inventory problem of over $10 billion and nearly 2 billion yuan was solved. Blindly expanding the category will not only make old customers at a loss, nor can new visitors find the products they need.

In addition, in the past two years, the global economy continues to slump, the export of garment industry is declining, and the domestic consumer market is cold. In this context, clothing companies are looking for ways out, such as discount sales promotion, increasing e-commerce channels, and switching to two or three tier cities. But to fundamentally solve the inventory problem of clothing industry, we should start with the source of inventory supply chain, and maximize the "prevention" of inventory.

In fact, the problem of inventory in garment industry is not limited to inventory itself, but also to the poor operation of supply chain. "The possible way out is to explore ways of changing the traditional division of labor in the garment industry, the relationship between business processes, the use of supply chain management techniques, fully releasing the efficiency of stock resources, improving the efficiency of resource allocation, and striving to develop and explore new formats that meet the requirements of many varieties, small quantities and short delivery dates in the clothing market." Mo Daiqing said.

For more information, please pay attention to the world clothing shoes and hats net report.