Tmall Fur Business "Simple And Thick Queen" Was Burned To The Road Of Internet Merchants.

The store has now recovered 60%, and the remaining 40% are mainly concentrated on the following aspects.

First, because of the lack of traffic caused by the 3 days of commodity shelves.

Secondly, the funding gap caused by a large number of inventory burning.

Finally, personnel, after-sale, new sites and other post disaster reconstruction work.

If it hadn't been for this sudden fire, Yang Weidong would have more promotional activities to attend.

By the end of the year, fur business is the peak season for sales. It will usher in a new small peak.

But now, he must first face the problem of store life and death: how to live and reunite.

In the afternoon of December 15, 2016, the flame phagocyted the 6 storehouse for storage of goods, with a total amount of about $60 million, involving more than about 40000000 yuan in the amount of disaster.

In addition to money, in 1987, he had to face the unbearable weight of his life - the intertwined dream and the reality, the friends and the strangers.

Within a week, the eight sides support.

Yang Weidong temporarily settled in the new office space to solve the urgent need. No. sixty or seventy employees never gave up working overtime, shops resumed the shelves.

Yang Weidong opened the first Taobao store in 2009.

The electricity supplier industry has been working hard for many years, and a big fire has left its net business almost to zero.

But who can say, this is not another new start?

As he said in his circle of friends, "the battery car has burned out, the clothes of the company have been burned out, the house of the company has burnt out, but the 4 words of the Hou Hou queen are strong in their posts."

Tragedy comes

In December 15th,

The fur business "queer and thick Queen" flagship store posted an urgent announcement, saying that "13 p.m. the company broke out a fire and suspended business."

Subsequently, the store's original 442 items were off shelves.

@ Sina Zhejiang announced through micro-blog: "13:50 PM, Jiaxing Haining skew bridge group road 208 sofa factory fire.

The Jiaxing Fire detachment dispatched 41 vehicles and 152 people to the scene for disposal. The first time, 24 people were trapped.

According to people familiar with the matter, the warehouse of the Hou Hou queen is in the factory area of the sofa factory where the fire is on fire.

High unit price and high cost make fur merchants face the problem of high capital occupancy and heavy stocking.

The annual goods Festival is coming soon. Yang Weidong has prepared more than 40 thousand furs for this purpose ahead of time.

From his evening's circle of friends, you can see that Yang Weidong's mood has been greatly affected.

After 85, the youth online shop successfully created the business, once made him become Zhejiang Haining electricity supplier circle of electricity celebrities.

He is the ten largest Internet dealer in Haining in 2010-2012 years, and vice president of Haining leather clothing trade union.

In April 2009, in order to change the family economic situation, Haining youth Yang Weidong, who was just 20, decided to start his own business.

At that time, the wave of electric business start-up just emerged, and he was a self-employed businessman from the retail fur business in the fur industry. He chose to open a Taobao shop with low operating cost.

At first, Yang Weidong was the only person in the shop to complete the whole process of watching, receiving, delivering and customer service.

Because of style

And the price concessions, the so-called "simple and straightforward" women's bag shop quickly attracted a group of fans, but also earned the first pot of gold.

The early Taobao traffic dividend has expanded the size of its online store.

In 2011, Yang Weidong opened a store in Tmall, one of which was "simple Queen".

That is to say, during this year, business was blowout, and several stores added up to 80 million yuan annually.

In early 2015, Yang Weidong moved the company to the location where the fire broke out, and rented more than 3000 square meters of factory buildings.

At present, there are 11 shops under Yang Weidong company, and the Tmall shop is the best seller of fur and clothing, the top three in the Tmall category.

From the dynamic rating of the shop, we can see that the three indicators of the queen Hou are 4.85, which is 35% above the average.

According to the world clothing and shoe net, even during the off-season, sales can be maintained at 120-150 per day through promotions.

But no one thought that tragedy came.

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Emergency rescue, multi support

Slowly, Yang Weidong chose to face the loss for the first time.

At 3 p.m. that day, Tmall clothing Xiao 2 Huai Bing received the head of the shop. "The current tens of millions of value goods are burned down, and it takes 2 days to make inventory. Then shops will not be able to carry out daily operation and delivery."

Huai ice puts forward suggestions to merchants, stores shelves all goods, and hangs out urgent announcements.

At the same time, Ali group KA service operation Department Xiao 2 Hui also took the initiative to contact Yang Weidong.

Considering that the double 12 had just passed, some of the goods had not yet been shipped, and the two sides built a temporary operation system.

First, the early warning measures were carried out at the front end to help explain the current situation of shops through Ali Xiaomi and customer service calls; two, help businesses carry out after-sale early warning, explain to consumers about refund and refund, and avoid shop paralysis and centralized complaints.

That evening, the customer service manager, Gao Qiang, also organized the Department staff to work overtime in the Internet bar to concentrate on dealing with the after-sale problem of the shop.

On the evening of the 17 night, the queen again posted an urgent notice in the shop, pointing out that "strong suppliers have unconditional support, and lots of manpower are left to make new clothes again."

In seven days, ten thousand pieces of fur clothing will be provided.

Yang Weidong told reporters: "this is thanks to the support of the 150 suppliers behind the queen Hou.

Once sales are up, fur business is relatively stable, and supplier support is relatively strong.

At ordinary times, it can provide products with high cost performance, and strictly deliver goods according to the time of delivery.

According to the world clothing shoes and hat net, there are 1500 new styles in the year of the shop. 40% of them are directly provided by the deep cooperation factories. 60% of the styles are redesigned and developed by the design department and the purchasing department, and they are outstanding among the similar shops.

More than 30 of them belong to long-term cooperative suppliers, accounting for 80% of the total sales volume. Currently, they are mainly Haining and foreign ones.

As the Pathfinder of Haining fur electric business, Yang Weidong took the lead in the implementation of automatic management of warehouse distribution in 2014.

According to him, even if the warehouse is completely burned, the supplier and warehouse can be opened through this system.

Therefore, Yang Weidong has completed some new products on the 19 day, and has completed the delivery of several styles efficiently.

This is also one of the reasons why the warehouse can run quickly after a fire.

As for the venue problem, in December 18th, with the help of a local furniture company, Yang Weidong took his staff to a more than 1000 square meter office building and built temporary offices and warehouses.

With the actual solution, in December 19th, four ants from the Ant King suit and Ali Xiao 2 went to Haining urgently, and visited the queen Hou Hou on the spot.

In addition to the shop operation problem, Yang Weidong also made loans to the Internet Bank of ants.

The Queen's flagship store has fully repaid the first time after the fire.

For Yang Weidong's demand for refinancing, ant gold clothing will also be quickly decided after deliberation.

As for another flagship store, the loan principal is $1 million, which was due to expire in February 18, 2017, and the interest payable at the end of maturity is 28520 yuan.

In order to help businesses tide over the difficulties, according to the relevant business personnel of the Internet Business Bank of ant gold clothing, they will apply for businesses to reduce the undue interest.

At the same time, after the loan expires, we will continue to renew the loan according to the actual situation of the business.

On the team's remission, Yang Weidong decided to pay his wages on the first day after the fire. He told the staff: "this month, I will send my salary as usual. Although the company is on fire, I shall not give less to the staff, so that everyone can rest assured."

However, he admitted to reporters: "cash flow is tight, still need to find ways to raise money."

At present, the queen is not resigned.

As for subsequent warehouse rental problems, according to Yang Weidong, an association of Haining is also helping to provide free venues.

More interesting reports, please pay attention to the world clothing shoes and hats net.