MUJI China'S First Cafe Opens In Shanghai Joy City

From retail to restaurants, to hotels.

In China, the format is becoming richer and richer.

In December 19th, Cafe MUJI world's ninth stores and China's first opened in Shanghai Joy City.

The main beverage store is less than 200 square meters and only serves 52 seats.

Tea and coffee are the protagonists of Cafe MUJI, and of course offer four kinds of simple meals, which is different from that of Cafe & Meal MUJI, which was previously released by MUJI in Chengdu Ocean Pacific and Shanghai Huaihailu Road 755. Cafe Cafe & Meal MUJI is a main food and beverage business.

According to the world clothing shoes and hats net, the biggest highlight of Cafe MUJI is the sale of fresh tea with pot as the unit, which is different from the traditional chain cafes in foreign countries, which has added to the taste of traditional Chinese teahouses.

Moreover, the tea sold in the shop is a famous Chinese tea, such as West Lake Longjing, Fujian jasmine tea, Anxi Tieguanyin, Puer and Yunnan Dian Hong. These tea are not sold in the 8 Cafe MUJI of Japan. It should be the biggest characteristic of Shanghai Cafe MUJI.

With the opening of MUJI Hangzhou Binjiang Baolong Plaza store in December 12th, Muji has opened 200 stores in mainland China.

The increasing number of shops has made the MUJI parent company's good plan constantly enrich its format.

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Caf & Meal MUJI

In 2015, "double 12", the flagship store of MUJI, the world's largest flagship store, opened in Shanghai, which is located in the east commercial building of Huaihailu Road, Shanghai. The whole shop has 3 floors.

The 3 floor has introduced the Caf e &Meal MUJI restaurant, which is the latest restaurant of MUJI.

In mainland China, besides Shanghai, there is a store in Chengdu Ocean Pacific.

The restaurant has maintained the concept of "vegetarian food", which is consistent with MUJI. "Vegetarian" refers to the most authentic taste of food. By optimizing food ingredients, it can be used in a more natural way of cooking, with less oil, less sugar and less salt, to show the flavor of the food itself.

Caf & Meal MUJI Bakery

MUJI's first overseas bakery opened in hehe center in Hongkong in June 1, 2015. In 2016, Muji launched second Chinese bakery shops in Shanghai's Dragon dream in Zhongshan Park.

The Shanghai store is a complex store, which is opened in MUJI. Besides bread baking, MUJI's old home, home furnishing, clothing, snacks, kitchenware, travel supplies and so on.

Among them, MUJI Bakery supplies 16 handmade delicious bread.

However, compared to other bread brand fancy bread decorations, MUJI's bread continues MUJI's consistent "cold air", and most products are more authentic.

MUJI BOOKS

MUJI Shanghai flagship store has not only Caf & Meal MUJI, but also the first MUJI BOOKS in China (MUJI BOOKS has 2 in Japan and 1 in Taiwan, China).

There will be more than 30 thousand selected books in the whole store, not only on the 3 floor, but also on the six main themes of "clothing, food, housing, pportation, education and music". On every floor, MUJI will edit books and commodities together to create excellent scenes.

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Open MUJI

In the 3 floor of MUJI flagship store in Shanghai, there is also a space for the first time to come to China's Open MUJI. Here, MUJI will invite artists and artisans, and will carry out activities such as lectures, workshops and exhibitions around every aspect of life.

MUJI to Go

Compared with Muji's regular retail stores, MUJI to GO is mainly located in the airport, with a relatively smaller area and a more concentrated product category. It mainly sells MUJI products that are suitable for travellers, including lock wheel pull rod boxes, neck pillows, snacks, travel cosmetics and so on.

Since Hong Kong International Airport opened the world's first MUJI to GO in 2010, there are 18 MUJI to GO independent stores worldwide, of which 4 are in China.

In addition to the airport, MUJI to GO will also be opened at the train station or even the city traffic hub, but so far these non airport stores are mainly located in Japan and Taiwan.

In the mainland of China, apart from Nanjing ocean store, which is in the shopping mall, the remaining 3 MUJI to GO independent stores are located at airports in Shenzhen and Xi'an.

MUJI marche

In 2017, MUJI will also start selling fresh food.

The project is called MUJI marche, which will be purchased directly from the producing area and placed in stores or online.

The first store to sell vegetables is the Muji Le Lok flagship store in Tokyo, and gradually expanded to other stores.

Products sold by MUJI marche include tomatoes, green onions, potatoes and other seasonal vegetables. After that, new products will be introduced.

The form of sale is not to set up shelves in stores, but to store shelves outside stores.

At the same time, MUJI marche is not a regular project, it will be adjusted according to the actual situation of online, physical stores and vegetable procurement.

Besides the products with different shapes, they will also buy surplus vegetables that vegetable farmers do not sell, and the selling price will be lower than that of ordinary supermarkets.

MUJI HOTEL

In October 27, 2016, according to the world clothing and shoe net, the "MUJI HOTEL Beijing" project, which is under the charge of the Fitch building consulting (Beijing) Co., will officially open in Beijing in the second half of 2017.

The company's good quality plan has signed a brand cooperation agreement on the "MUJI HOTEL Beijing" project with Yu Du Si and its Japanese parent company UDS Co., which is located in the "Beijing square" on the southwest side of the Tiananmen square.

Of course, the latest news is not only Beijing, but Shenzhen will also open a MUJI Hotel.

In addition to the above mentioned crossover, Matsuzaki Kyo, President of the good plan, said that other formats will be introduced into China in the future, such as the old house renovation project, which may soon enter the field of interior design (consultation).

Although it is unclear how much the good plan will play in the new businesses such as hotels and old house renovation, there is no doubt that the Japanese company's attention and ambition to the Chinese market: not only on retail of commodities, but also on the "middle class" lifestyle of "eating" and "living".

More interesting reports, please pay attention to the world clothing shoes and hats net.