What Exactly Does New Retail Look Like? Ahead Of Future Trends

In 2016,

The changing business and the electricity supplier on the cusp should always be ready for the next challenge.

In this year, O2O enterprises became low-key, and the battlefront alliances among giants were more reliable. Intelligence is regarded as the next era of Internet after mobile Internet.

The trend also swept over.

How can the electric business enterprises explore the future development space? The world clothing shoe and hat net reporter takes you to see in advance.

Key words: practical work

The electricity industry, which has been repeatedly followed by words such as "bubble" and "restlessness", has been more pragmatic both in terms of investors and practitioners after nearly two years of baptism.

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Industry, for example, although there are still news that companies get financing from time to time, it can be noted that compared with the four clamps in the first half of last year, the surviving start-ups are more low-key.

Survival is becoming the most important topic of venture enterprises.

Homemaking O2O first shares and e Jia Jie CEO Yun Tao have said that expanding the business mode and enhancing the vitality of the company are the main tasks of the company this year.

Once the city express "one brother", Liu Dongtun, the new CEO of Home Express, sighed after returning from GOME, and the company became more pragmatic. The next two years will be two years of intensive training.

Since the beginning of this year, a number of Internet start-ups, including Bo Pai car maintenance, delicious 77, magic department store and honey net, have been declared bankrupt.

Some of these enterprises have been known as "rising stars" slowly rising in vertical electricity providers, but they failed to withstand the test of capital cold winter and market competition.

Profit pattern is not clear, homogenization is serious, capital chain breaks and so on, it is no longer a fresh word in the entrepreneurial industry, and it can still be a very small number of industries.

When investors return to reason, the real innovation mode and solid hematopoietic capability are indispensable elements for enterprises to survive.

Key words: Strategic Alliance

The jungle rule of big fish eating small fish has always existed in the electricity supplier industry. On the one hand, it is reflected in the survival environment of small and medium-sized enterprises, on the other hand, it is also reflected in the trend of holding companies in scale enterprises.

Following last year's "star collision" of Ali Suning, new progress has been made in the two countries' cooperation this year. They not only speeded up the sales channels and logistics resources, but also set up a new venture company "cat Ning electric supplier" to further explore the resultant advantage of online retail.

Confronting Ali Sue Chaanning is the strategic alliance between Jingdong and WAL-MART.

This year, Jingdong has made great progress in attracting partners.

In April, Jingdong acquired a new company with the business resources of Jingdong and Jingdong group, plus $200 million, and set up a new company. In June, it took the 1 shop from WAL-MART, and in October, the strategic investment of WAL-MART reached 50 million USD.

So far, the alliance between Jingdong and WAL-MART has been established.

It is not difficult to see that cooperation between scale enterprises is not to have a greater say in the fierce market competition.

As far as Ali Suning camp is concerned, one side has sufficient flow resources, and one side has a high-quality logistics system, which combines two phases and benefits others.

For Jingdong and WAL-MART, the former needs to expand the category, while the latter wants to expand channels in the domestic electricity supplier market.

As a catalyst for the new pattern of the industry, the competition of the electricity supplier industry has gradually taken shape in the promotion of giant alliance.

Key words: shared economy

In the opening ceremony of the summer 2016 in Davos, Premier Li Keqiang of the State Council said that sharing the economy is also creating the economy. The deepening development of globalization and the increasing popularity of the Internet provide broad space for the people to start their own businesses.

Under this draught, such as starvation, Internet catering enterprises, multi-point business super O2O, and timely delivery enterprises such as home express, collective efforts to crowdsourcing logistics, cloud micro warehouse, innovative product research and development crowdsourcing mode has also sprung up.

The essence of shared economy is the integration of idle goods or services under the line, so that they can provide products or services at a lower price.

As a result, such as leisure fish, pfer and other second-hand commodity trading business, has also become the "new darling" in the eyes of e-commerce users.

The electricity supplier enterprise has also opened a new door through the key of sharing the economy.

In 2015, Suning Yun chose to open up the logistics system which was built over 20 years ago, open up the third party logistics platform through the full speed, and accelerate the online and offline store interaction, and pform the whole channel operation.

Judging from the results of the past year, for sunning cloud merchants themselves, the opening move has pformed the former cost unit of logistics distribution into a profit making unit.

From the perspective of the electricity supplier and logistics industry, facts have proved that the concept of shared economy is becoming the common force direction for brand enterprises.

In November 2016, Jingdong group launched the brand new logo of Jingdong logistics, and officially announced that Jingdong logistics will be open to society in a brand oriented way.

Key words: ecological closed loop

Even though music has suffered a lot of controversy at present, the concept of "eco chemical polymerization" proposed by Jia Yueting, founder of music, has pointed out the direction of the electricity industry in the whole year.

The idea of layout ecosystem and building a closed loop service is not new, but it is different from the closed loop of an industrial chain in previous years. This year, enterprises are paying more attention to the whole process of supply chain from procurement, marketing, payment, logistics and after-sale to the comprehensive coverage of cross format businesses such as commodity retail, door-to-door service, cross-border electricity providers and so on.

Just like the activity of "ecological anti charging" launched by music in July, the recharge of new users can get 50% return +50% eco gift package benefits.

Borrowing and controlling shares are easy to use, and music as a driving force for new users to facilitate the use of cars at the same time, but also to music as members, music as mobile phones, television and other business sales.

For any Internet company, the construction of ecological closed-loop is a way to improve the comprehensive strength of enterprises, create competitive barriers, and strengthen the liquidity of revenue.

Such as melon seeds used cars, people's cars and so on, using second-hand car pactions as leverage to pry the market start-ups, and finally put the profit growth point behind the car and the financial market.

The electric business enterprise creates the ecological closed loop, for the consumer, can enjoy the one-stop consumption experience, and for the enterprise itself, it is an effective way to compete for the customer flow and to excavate the new value of the business.

Key words: intellectualization

Wuzhen World Internet Conference, Baidu CEO Robin Li put forward the era of mobile Internet has ended, it is difficult to rely on the mobile Internet outlet "unicorn", artificial intelligence technology is the future opportunity.

Whether or not this sentence is too arbitrary, it is enough to show that in the future Internet market competition, intelligence will be regarded as a bonus.

Jingdong and Suning, which have always been proud of proprietary logistics, have proved this point.

This year's "double 11" is not only a promotional campaign for Jingdong and Suning two enterprises, but also a competition of "black technology" around logistics and distribution.

Among the intelligent devices developed by Jingdong, including intelligent pport robot AGV, SHUTTLE rack shuttle vehicle, DELTA sorting robot, such as UAV and unmanned vehicle have been put into use in this year's "double 11".

Suning has launched the "sunning cloud warehouse", which has become a magic weapon for the upgrading of Suning logistics technology capability and intelligence level through the use of automated warehousing and the system of SF and so on.

In the field of electronic commerce, the key to winning is to grasp the layout and pay attention to detail service. When the effectiveness of big data is revealed, the business enterprise has sniffed business opportunities with keen sense of smell, and intelligent products can be effectively connected with big data.

Trend: electricity supplier dividends fade away

The growth of the electricity market has not yet touched the ceiling, but the growth rate has declined.

Statistics show that from 2012-2015 years, the retail sales volume of our country was 1 trillion and 300 billion yuan, 1 trillion and 850 billion yuan, 2 trillion and 800 billion yuan and 3 trillion and 900 billion yuan respectively, the growth rates were 67.5%, 41.2%, 49.7% and 33.3% respectively.

When the electricity supplier competition enters the second half, the decline of demographic dividend makes entrepreneurs need to retain consumers in a more innovative way.

It can be noted that there have been some innovative forms that have gained the recognition of business enterprises and consumers, such as VR/AR applications, network live broadcast, intelligent hardware and so on.

Take the net red live broadcast as an example, in this year's "double 11", Jingdong group CEO Liu Qiangdong personally leads Jingdong "12 hours marathon Star Live Show"; Suning has invited hundreds of net red live experience in its own retro commercial "laughter city".

The purpose of formal innovation is to attract consumers' eyeball to drive consumption, but in the current situation, it is still mostly a gimmick.

Of course, for these new business forms, they are still in the initial stage of development, and the next two or three years will be from germination to maturity. This is the stage to explore the profit model, and it will also be the stage of survival of the fittest.

Trend: rules tend to improve

With the vigorous development of e-commerce, we have welcomed the strengthening of policy checks.

This year, there are new policies in the field of food supervision, cross border electricity providers, pharmaceutical providers, and network live broadcasting.

For example, the implementation of the supervision and management method of network food business (Trial Implementation) has formally incorporated online shopping into the circulation supervision. The "48 New Deal" has promulgated detailed tax policies for cross-border electricity suppliers, and the notification of the end of the third party platform drug online retail trial has led the pharmaceutical business enterprises to strive for a curve breaking.

The tightening of policy regulation indicates that the business model has gradually stepped out of the wilderness and is heading for a mature stage of development.

In the rapid development of Internet trading market, e-commerce complaints, rights protection and quality protection of network products have long been the focus of social concern.

Adjusting the pace of enterprise development and adapting to the market environment, orderly expansion under the rules of the game will be the direction for new business opportunities.

Trend: welcome retail outlet

From O2O to all channels, to the current new retail, the idea of online and offline integration has been enriched.

In November, the general office of the State Council issued the "opinions on promoting the pformation of physical retail innovation", which refers to encouraging the online and offline dominant enterprises to integrate market resources through various forms, and cultivate new market players who integrate and develop online and offline.

What exactly does new retail look like? For example, during the "double 11" period, Ali's comprehensive electronic system is one of the forms in more than 2000 Starbucks stores, more than 4000 KFC stores, and Yintai department stores, Beijing Xidan Joy City, Shenzhen coastal city and other commercial entities.

The process of opening up a series of resources, such as commodity warehouse, logistics channel, passenger volume and so on, is actually an attempt by the retailers under the online and offline businesses to try to increase their turnover and explore new models.

In today's retail industry, online and offline integration is the trend of the times. The key to the problem is to solve the problem of efficiency.

In the future layout, enterprises will be more efficient and efficient in finding new partners and building strong alliance based on existing businesses.

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