MUJI Products Go Deep Into Consumers' Families And Safeguard Consumer Relations.

One of the purposes of letting non consumers participate in voting is to attract them into consumers.

In the first half of the year, Muji has been cutting prices in Japan, with the aim of increasing new consumers in order to cope with slower sales growth and a sluggish retail environment.

"Pull new" is also its goal in the second half of the year - it is not difficult to understand why the Institute of life improvement has changed the voting policy.

In order to give consumers advice, they are included in the incentive mechanism, answering questionnaires or making proposals in the Idea Park of the Institute for good life research to get MUJI Passport bonus mileage (user points).

It is worth mentioning that the points gained from feedback will get more points than those purchased by MUJI products.

MUJI wants more people to participate in product decisions.

In Muji Japan, consumers can recommend products you want (MUJI products not yet provided).

However, the voting session is only 1 times a year, and only customers can participate in the voting.

Recently, they have opened online voting, whether or not consumers can participate in deciding which ideas can be launched.

Earlier, at least in the 2014 year, Muji began to consider proposals from customers.

They once produced a double-layer aluminum mug, because users put up a cup like this on the website to keep them warm and hot.

But this is the first time they have let the public, not just consumers, participate in the agenda of the proposal.

You don't need to be a MUJI member, you can vote and choose your favorite ideas in other people's proposals.

MUJI products may elect products from 4 to 5 netizens according to the number of votes, which may be launched in the summer of 2017.

The theme of the latest issue is to avoid trouble on the road. The following items are: quick dry neck pillows, wrinkle resistant portable ballet shoes, jacket with big pockets on the back and waterproof wallets and other 20 items.

They also plan to conduct a poll every 2 months in the future.

And groceries.

In the 2009 year of Muji, we established the Institute for the study of living products, which often used to improve existing products based on consumer feedback.

In addition to collecting opinions, it has also undertaken a function of maintaining consumer relations.

In order to give consumers advice, they are included in the incentive mechanism, answering questionnaires or making proposals in the Idea Park of the Institute for good life research to get MUJI Passport bonus mileage (user points).

It is worth mentioning that participation in feedback will get more points than usual.

The product gets more points.

However, Muji can not be accepted.

It usually makes the leaders of various commodity categories balance and judge the cost and user needs.

According to its official website, over two hundred products were improved in response to customer feedback within two years.

The Institute of fine life is positioned as a "Research Institute for thinking about the quality of life". It studies lifestyle and participates in product design.

MUJI China's official website also has a similar Idea Park, but at present, there is not much feedback and feedback in it.

China's better life research institute is more about the contents of lifestyle (such as the power of bean dregs).

The book "Muji Life Research Institute" mentioned a book.

The Institute is an example of cleaner products research.

They sent questionnaires online to learn about the cleanliness of Japanese families.

After visiting the consumers' families, they found that people needed to clean and store convenient and space saving tools.

There are three schemes for the MUJI products to allow consumers to vote. Finally, a self-reliance floor wiping box is made.