How Much Energy Does A Pair Of Basketball Shoes Have?

The curtain fell on the CBA tournament in the new season, but I'm afraid many people didn't expect it, because Yi Jianlian and other star players refused to wear sponsors.

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On the stage, even in Yi Jianlian's game, he threw off Lining's shoes and threw them on the scene. A pair of "basketball shoes" became the focus of attention.

"Flying man" and his sneakers

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Although it has not yet fulfilled the power of terror, it has been able to attract numerous eyeballs in a very empty way.

Of course, not only his football skills, but his sneakers also attract fans' attention.

At that time, the NBA League also had a "restricted area" for basketball shoes: Nike launched a red and black war boots for Jordan, but at that time, the NBA alliance banned Jordan from wearing these shoes and punished him for violation of the dress code.

Originally thought to be able to rely on "ban shoes" to settle things, but did not expect the plot to a 180 degree big reversal - countless fans can wear "banned by NBA" shoes, proud, Jordan shoes Nike shoes in the market success.

The next story should not be said more and more, and more and more sneakers began to enter NBA, and gradually formed a huge industry.

Jordan also reviewed the past in an interview in 2015. He said he had hardly worn Nike shoes before signing Nike, and his favorite brand was Adidas.

How much energy does a pair of basketball shoes have?

The US men's basketball team "dream team" is incomparable in the hearts of countless fans, but in 2002, the dream team five was starry and the sixth in the World Championships was also the worst record of the "dream team".

What's interesting is that the main sponsor of the US men's basketball team was not Nike at that time, but at that time many of the stars in the sky were under Nike's banner. Some media and fans believed that this may have some influence on whether some stars are willing to join the dream team.

All sports shoes are not just profits but also love.

Before the opening of the NBA 2001-2002 season, the United States just suffered a "9. 11" terrorist attack. In the first match of the Losangeles Lakers, Kobe wore a war boots with an American flag to commemorate the people who died in the terrorist attacks, and the pair of shoes became a permanent classic.

In addition, many players will write their names on their shoes when they have passed away from relatives or friends. This will also become a scenery on the basketball court.

Basketball shoes in China

Back to the end of the last century, the Chinese men's basketball team did not have such a high degree of commercial concern at that time. There were few domestic basketball players who signed sports brands.

From the mid 80s to the mid 90s, because of the cooperation between Adidas and the Chinese men's basketball team, the sports equipment of the national team basically carried "three bars" in major competitions.

Since 1996, Nike has started to cooperate with the China Basketball Association and become the equipment sponsor of the league in 1995. At the same time, Nike has signed with a group of star players such as Wang Zhizhi, Hu Weidong and A Dijiang. The shoes on the players' feet have changed from "three bars" to "one hook".

After the expiration of the Nike contract in 1999, the equipment brands of all clubs, including sports shoes, entered the era of "hundred flowers bloom".

Since 2004, the local brand Anta has sponsored the CBA League to become the CBA "only" designated sports equipment sponsor, and the all League Jersey shoes are supplied by Anta.

But during this period, various rights and interests were constantly strife. Under the coordination, Anta finally gave the competition brand the opportunity to spend money on shoes, and wear labels for foreign aid.

After the expiration of the Anta contract in 2012, Li Ning Co took the CBA in the "sky price contract" of about 2 billion yuan in about 5 years. "Identity" has also been upgraded to "official strategic partner", and at the same time, the restrictions on some rights and interests such as "shoes" have become more and more stringent.

During this period, there were more and more debates on equipment such as sports shoes.

As for CBA's "sneakers storm" this year, the story behind many people is known.