Clothing Custom Platform Yi Bang People: Solve The Two Major Problems Of Clothing Customization

In recent years, more and more people have begun to favor the dress code of "tailoring", hoping to customize their clothes according to their stature, preferences and occasions.

In the model of ybong, it collects the front-end data of customers through a team of self built consultants, while in the production and supply chain of the back end, it chooses the light operation mode of cooperation with customized factories.

In December 2014, the clothing company was founded to integrate Internet thinking into high-end garment customization.

Yi Bang people do not set up offline stores, through free booking consultant door, to provide consumers with cost-effective, best customer experience clothing custom services.

What is the "Yi Bang Ke" plan?

The price of clothing is less than half of the traditional custom-made price. On a professional basis, a garment requires consultants to carry out 19 body parts and a total of 26 data volume. On the service, free consultant door-to-door service is provided.

As the first batch of door-to-door volume platforms,

The business model has been verified.

The consultant will bring two samples of clothing, a Ipad and a white suitcase to the customer. The trunk contains 8 fabric books, tape measure, middle waist horizontal belt and shoulder tilt meter.

Through these tools, you can measure 19 parts of the body that you need for a custom dress, a total of 26 data.

In addition to the custom size, customers can choose fabrics and styles, and even choose their favorite buttons, collar and sleeves. They can also embroider their names on their cuffs.

Next, volume consultants only need to upload data to the system backstage, and customers can receive clothes within 7 working days.

It takes two hours for a general custom shop under the line.

A complete process takes about half an hour.

In the era of Internet, customers can fill in personal information through online booking. After meeting with consultants, customers can directly ask questions for customers' needs and improve their efficiency.

According to the data released by ybong, at present, the number of people appointed by ybong has exceeded 58000 people. The coverage of the city has expanded from last year's "northern Shanghang" to 75, and the dress consultant has increased from 20 to 115 in about half a year.

Yi Fang CEO Fang Qin introduced to the "world network merchants", "sales in the first quarter of this year have surpassed the overall situation last year, and the year-on-year performance is about 30 times that of last year".

Online data show that the current private

The potential market space has reached 100 billion level. Besides the existing e-commerce platform such as Evo, ANDwow and so on, traditional clothing brands such as wedding bird and YOUNGOR have also entered the address area.

Personalized and customized consumption has replaced the wave consumption and become a new consumption trend.

"If manpower is more abundant, we believe that the development speed of the people in the clothing industry is far from that."

In the next stage, the company will launch the "Yi Bang Ke" scheme in late September, and recruit 1000 part-time teachers to solve the shortage of dress consultants before the end of the year.

Unlike existing dress consultants, "

"To optimize the overall requirements for consultants, streamline training courses and assessment contents, shorten training posts from one month to the next week, improve efficiency, and integrate part-time forces in the community to provide volume service and collocation suggestions for customers.

These part-time workers can not get the company's order at the beginning, but they need to find their own customers.

"We provide a volume consultant sharing platform, similar to trickle step."

"

"After the short term training, we can build a tourist source and complete the volume service according to our resources.

Until they have enough experience, Yi Bang will take the initiative to do the system dispatch.

Two major problems of clothing customization

In the field of costume customization, competitors are emerging one after another, and there are various kinds of games.

Fang Qin said frankly that the company encountered two major problems in its current development and that more efforts should be made to stabilize the market.

First, the custom-made market needs education.

Is it a finished garment or a customized one?

The development of private customization is no longer a waste of time, energy and money.

But the education market and the consumer's habit of customization need more input.

However, the volume standard of the whole industry is not uniform.

No matter from online to offline, from traditional stores to Internet providers, there is no uniform standard requirement for volume technology and volume division, resulting in uneven customization effect on the market.

Fang Qin thinks this is only a matter of time. "I believe that 10 years later, people will be accustomed to customizing clothes as they are accustomed to buying online."

Two, the supply chain needs to be changed.

There is no physical store, no inventory is the advantage of Yi Bang people.

and

Factory partners only need to provide customer data.

But it is unavoidable that product quality can not be controlled in time.

The Iban thought two ways to change.

One is to improve the supply chain system by recommending excellent suppliers to learn from the 4 major factories in the industry; the other is to get involved in the supply chain, not only to provide orders, but also to direct to the factory in the form of cutting pieces (according to the design drawings of clothing and customer data, tailored and unsewn clothes).