H&M Plans To Promote Men's Clothing Stores To Britain.

At present, H&M is home to Sweden and the largest market in Germany. Core Market China has a specialized menswear business, and Britain is the third largest market of the group. Carlos Duarte said H&M's men's clothing store was successfully tested in Sweden and Germany. The group is now preparing for the British market, but he refused to disclose the specific opening hours. Prior to that, New Look, the UK's high street brand, launched its first men's clothing store in autumn 2015 and said the business had been well anticipated.

The British group said that when men's clothes were mixed with women's clothing, men's sales per unit area had not been as good as that of women's clothing, but sales were flourishing after trying independent stores, and male consumers were surprisingly positive. In view of good performance, New Look Group Ltd. said it will continue to expand. Men's wear The concept store plans to add 25 new products in the next 5 years, including the launch of the two largest overseas market in China and France in the coming year.

The world's second largest clothing retailer, H&M Hennes&Mauritz AB Hayne Maurice, will launch a men's wear store in the UK market. The group's chief executive, Carlos Duarte, recently said in an interview that Britain is almost a paradise for men's clothing, so it plans to promote men's clothing stores to Britain. In order to resist the economic downturn and slow down sales, Hennes&Mauritz AB Hayne Maurice's main brand H&M also launched a beauty series in the autumn of 2015. Sports trend In the wake of the rise of H&M, some specialized flagship stores have set up specialized sports products areas to meet the needs of consumers.

H&M launched the menswear store in China in the middle of 2013, but did not disclose the expansion plan for men's clothing stores in the Chinese market. Over the past two years, due to the global economic downturn, the retail industry has been difficult to spread to the mass consumer industry, and the growth of Hennes&Mauritz AB Hayne Maurice has slowed down. By the end of November 2015, in the 2015 fiscal year, the Swedish group achieved a total net sales of SEK 180 billion 860 million for the year, up 19.4% from 151 billion 419 million kronor in the 2014 fiscal year, and the fixed exchange rate increased by 11%.

In the first quarter of 2016 fiscal year -2016 February 29th December 1, 2015, the Hennes&Mauritz AB Hayne and Maurice Group recorded a 9% increase in revenue based on fixed exchange rates. It was far away from the old rival, the world's largest apparel retailer, Inditex SA India Textile Group, and the net sales growth rate of the Inditex SA Indo Textile Group rose to 15% from February 1st to March 7th. In the first quarter, H&M group's revenue actually recorded an increase of 8.2% to 50 billion 624 million kronor, which was 46 billion 791 million kronor in the same period last year. In the 3-5 quarter of 2016 fiscal year two, the group's post tax sales totaled 46 billion 874 million krona, an increase of only 2.2%, while the sales of tax based sales were only 5% higher than the local exchange rate.