2 Era Of Travel Management: Where Are The Opportunities And Challenges Of Enterprises?
Enterprises need private customized high quality travel service management, while 517NA's cloud service platform for travel service, travel one, is different from innovation and differentiation. Through technology, enterprises can really reduce travel costs and achieve private customized management.
According to the third national economic census data, there are ten million enterprises in China. There are 350 million employees in these ten million enterprises. A large proportion of online travel and all consumption is generated by enterprise consumption. What kind of market is it? I think it is trillions of markets, including all aspects of cars and air tickets.
What is the current situation of business travel management, including business trip booking, air tickets, hotels and so on? In May 16th, we did a lot of communication and communication after the on-line cloud.
Because many of us here are bosses and executives. Let's start with the staff. We can understand how employees feel about travel.
First, the current mainstream enterprises, employees travel business or their own money, or credit card, or to the enterprise loan, borrow after reimbursement.
The average length of business travel from employees to accounts is four to six weeks. Now the cost of human resources is very high. The result of employees' money and reimbursement is the reduction of employee satisfaction and the reduction of efficiency.
Second, at present, companies have many administrative functions. Their core role is to help book booking.
It's hard to imagine that an employee can help a colleague to book a ticket and give him a good career.
A lot of administrative work is to book tickets for bosses and employees.
What is the concept of finance? The electricity supplier in 2015 has a scale of 60 billion yuan, and the vouchers to be pferred every month are very huge. The boss is certainly not satisfied.
The economy is not good, whether state-owned enterprises, central enterprises or private enterprises, they are very serious.
It is very difficult to open source now. For some enterprises, throttling is the main method.
The boss is faced with a situation, the supervision of procurement is blind area, easy to be fooled by employees.
This leads to high cost.
At present, what is the current situation of the 350 million employees? Employees borrow money, pad money, and reimburse, for example, a person claims for hundreds of dollars, but it does not take up time to put up an invoice and paste the invoice. Employee satisfaction is very low, and too much work can not improve his value.
As a financial officer, it is very complicated to open a special ticket to the hotel. If the company is very standard, it is a listed company. It is very troublesome to verify the authenticity of the invoice.
The status quo is a hundred million market, 350 million people, one thousand million enterprises, hoping to get quality service, and the service is very bad now.
From the current situation of tourism entrepreneurship in China, we feel that travel should also enter the 2 era.
We usually talk about "Internet +", user experience and so on. Many bosses stay at the level of posted tickets, which do not add extra cost to you. Anyway, you post them, or I call to book tickets.
In fact, the boss did not consider the experience of owners and users.
The post-90s and post-80s users have entered the middle and upper levels of the company. They are subsidized by the Internet and are the generation of Internet user experience education. They are very concerned about his experience.
From now on, business travel should enter the era of user experience driven.
We used to travel before, you may only care about people who have the right to purchase, they may pick up their children at festivals, and this purchase will be given to you.
But now, really good customer service, to give him a good service experience, is the only way.
travel management
First consideration of enterprises.
This is the first concept, which should serve the staff and owners well, and no longer serve only the individual who have the right to purchase.
Here is a special point of view. What can this experience do? First, employees are very expensive, especially in start-ups. Employees should focus on their core values instead of borrowing money or reimbursement, so long as he takes a APP, he can not deal with anything that has no value.
Second, the boss should solve the blind spot of supervision.
In addition to monitoring the blind area there is a very important thing to get the lowest price of the whole network.
The lowest price of the whole network is very easy. There are many technical solutions to solve the problem.
Third, cost.
Financial daily bookkeeping vouchers and original vouchers are of no particular value to them. The posts that are specially booked for people may not exist in the future, unless individual chiefs are required to maintain a special secretary.
User experience we mainly do from these places, business owners, employees, finance.
I think travel management should enter the era of technology driven. Only real technology can improve efficiency and reduce costs.
In the whole travel market, we can hardly see anything that really enhances the value of technology.
More children can be sent to the Lunar New Year Festival to send moon cakes.
We say user experience mainly refers to performance, like where to go, Ctrip provides convenient booking technology.
Second, 70% of the tickets now are booked on the mobile phone end, but we do not know where the travel industry is, and there are very few mobile phones available.
Third, cloud services, an account to any place can contact, I now put my service on the cloud, I everywhere, any channel can easily enjoy services.
Fourth, open platform.
The products purchased by the whole travel enterprise are very complex. Only enough opening can solve the problem of the last kilometre personalization. The demand of every enterprise is very strange, but the boss thinks he has his reason and must keep it.
Only by opening up enough and establishing relative ecology can we solve these problems.
The first problem is user experience.
The second point is that user experience depends on the cloud, but not many people are willing to pay for your users.
The second problem is to really reduce the cost of enterprises through technology.
If you do not introduce technology to travel, you earn the difference in manpower cost.
For example, you do for foreign enterprises, foreign companies are expensive, this is the cost difference.
You do it for state-owned enterprises. They enjoy services and provide cost differential.
Then for large-scale enterprises, the cost of making money is poor.
We feel that technology can really bring value.
We are looking for a lot of supply chains for Chinese companies here. At present, the whole TMC company is concerned about eight thousand new three Board Companies in China. We suggest that we contact a large number of overseas global B2B, such as our overseas low-cost airlines, including the airport lounge, etc., you think the current travel needs so many supply chains, this supply chain is not open, and there is no professional cooperation. I find it very difficult to do so, and its service is difficult to guarantee.
For example, those who used to travel were always selling tickets instead of hotels.
The days before were good, and the reasons for not doing it were that it did not have a hotel supply chain. Now that hotels are very profitable, many professional companies are doing supply chains with hotels.
Hotels, air tickets, booking tickets, and so on, there are too many supply chains to build.
To get through this channel, we made a sharing trip last year in Beijing. We have raised a question. From your experience, the most important thing is to do service, product or technology. Then we find that selling is the most important thing, selling technology is the most important, and making money is the most important.
How can I say? I was shocked by many contacts with so many customers last year and this year, and I was scared stiff. Many people told me, "my previous successful experience is all right, you didn't know how to do TMC".
I think the simpler the better, the more important it is to make a trip.
A boss said, "where does China travel? Travel is money."
A lot of people ask me, can't I pay for the money? I used to feel like travelling. What money do I need to travel? We are doing service and technology.
Now my point of view has changed, and traveling is to set aside money.
The core problem of an enterprise is that the reimbursement process is very long. It is impossible to apply for a sum of money for every ticket, so the core of the trip is to pad money, or to pad yourself, or to find someone else's pad.
Why not buy in Ctrip, buy here, there is a very core reason, enterprise procurement process is not the same, need to have him to do a one-time settlement of the people.
So what is the problem? What many of the companies say is that my sales, management and technology are very busy. A lot of people are demanding me, but there is a problem that he can't break through, that is, how much money will be padded in a month.
I calculate, if Chinese enterprises do one thing, take six hundred million a month.
The bank will certainly not give you the money if you want it with the bank.
So I think there is a core business in the 2 era of travel. To get through the financing channels, China has a lot of money, but why should we give you the money?
During this period of time, there are problems in the process of exploration. There is no shortage of money. What is missing is the ability to control and control funds.
Enterprise risk
Grading pricing.
But there are new problems. If I am the one who provides money, I will make bad loans. I will not interfere in your business.
From the perspective of production chain, the level is relatively high. He will not touch this matter.
To get through this financing channel and to solve the core problem, you should let the people who provide money see how excellent the enterprise is.
Therefore, the core issue of getting through the channel is to have a risk rating, risk pricing and risk control capability for the enterprises you serve. What is the basis of this? We need to form a closed loop through technology, and we will find it difficult to achieve fifty million of your business on the basis of annual revenue and expenditure.
Why is it hard? Many businesses do not earn money to do this.
At present, my understanding of travel is much more than that.
User experience
Technology driven, open platform, and finally the core issue, you have the money to give it.
The core demand of today's sharing is that we think the travel market will be concentrated.
Last time, when we were in Beijing, the Ctrip side always said, finally, he was left alone, and I felt he meant that.
For the problem of business travel, the concentration is very fast now, for example, small travel is indispensable in this market.
For example, the service fees do not want to earn. Many travel agencies see that they are not very standard behavior. You feel that business is not possible. Maybe for Ctrip, they are preparing to split the travel business into a listed company.
Today we do this sharing. First, we guide a concept. We feel that these four are indispensable. For the 517 travel network, we are doing cloud one platform, which mainly provides technology and money.
Maybe you would say that we all have money. What is the difference between you and other companies? We say that the money is currently ours and one hundred million of them are our own money. I just want to look at the amount you apply for, and then I will give you money.
How do we do more than one hundred million? We need to get through the financing chain.
We are still platform based. We provide technology and money.
What we need now is that we hope that all kinds of suppliers from overseas, such as hotels, suppliers and so on, will provide quality products to us.
What we are talking about is more direct. We must think clearly that we will come to us with quality products, because our enterprise T level enterprises are striving for more.
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