47 Elite Enterprises Compete For "Baby Industry Pioneer"

The two month campaign of "trillions of China's (Jinjiang) baby industry pioneers" entered the final stage.

A total of 47 enterprises participated in the event.

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Famous for diapers, baby care, baby waist stool, mother infant intelligence, etc.

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They are the elite leaders of all kinds of mothers and babies. They represent the new force of mothers and babies in the Jinjiang valley.

Who will eventually become the pioneer of China (Jinjiang) baby industry and represent Jinjiang's trillions of mother and baby market? We will select 47 outstanding enterprises from the three dimensions of brand industry influence, brand development potential and brand competitiveness.

Among them, children's shoes enterprises are:

The Jaime bear

From "Jamie bear" to "Jamie bear", the brand of children's clothing that has been accepted by consumers has been built into a cartoon image. Jamie bear has pioneered the animation marketing in the real sense of the industry.

From "Jamie bear" to "Jamie bear", and then to Jamie bear living hall, which integrates children's wear, children's shoes and toys, focusing on children's wear industry for 30 years, Su Congbao, general manager of Jamibare, admitted that regardless of animation or children's products related fields, no matter channel change or management innovation, it is the foundation for creating a higher pattern for Jamibare children's wear.

In the future, Jamie bear will change from franchise system to partner system, so that more employees can participate in the development of Jamie bear's brand.

Li Xun

It is understood that Li Xun owns an internationally famous cartoon brand "Snoopy SNOOPY" and "HELLO KITTY", and has become the distributor of children's shoes designated in China.

In the layout of the international first-line brand at the same time, Li Xun own brand "dothouse Dr.house" with modern technology smart children's shoes products as the core, ahead of the layout of smart children's shoes.

While establishing a brand wide network sales channel, Li Xun focuses its attention on offline channels, and nurture the brand new multi brand collection store's new sales mode with Dr.house as its brand.

Cambridge shoes and clothing

Since its establishment in 1989, Cambridge shoes and Garment Co., Ltd. has been awarded the "China's most popular children's shoes and clothing brand" and "China's outstanding youth campus sports brand" for nearly 30 years.

To enhance the competitiveness of enterprises, Cambridge shoes are subject to the introduction of 5 advanced production lines for shoes making abroad. With advanced production equipment, strict management style, excellent design and creativity, the products are loved by consumers.

Cambridge also joined the State Sports General Administration for the first time in China to establish the first "China campus sports product research and development base".

Gill

Recently, Jill limited company has signed an international tide brand Paul Frank in Shanghai. The two sides have reached strategic cooperation in the design and brand promotion of children's shoes.

This is the second hand of gill after the Babu bean and the international brand. It also marks the beginning of the international children's collection store.

It is reported that gill + Tong products collection shop will hold a china merchants ordering meeting in August, and will be unveiled in all major maternal and infant chain stores nationwide, Shopping MALL and major Internet channels in November.

Peter Pam

In the net red, live broadcast, community electric business is hot at present, Peter Pam children's shoes another way to walk the content marketing mode.

Pan Geng, general manager of the brand, believes that Peter Pam's children's shoes have been established for 6 years. In the moment of brand individuation and flow individuation, a brand of children's shoes should be truly built, and marketing needs personalized and emotional Huaihua.

Therefore, Peter Pam's children's shoes were named "unrivaled egg agents team", the layout of content marketing; last year, it was the first to start the whole inspection line mode. Every pair of factory finished children's shoes must be professionally pipelined for quality inspection, so as to ensure quality clearance.