Old Age Spent Billions Of Tuition Fees To Get The Insights You Need To See.

If it hadn't been for a while, Jay Chou had been criticized for his anger on the variety show. Many people may have forgotten the old and the most popular star company.

Aged

In the past few years, Cheng has experienced the experience of roller coaster. From the valuation of 5 billion dollars to the investors, the office building moved from the top office building in the East Third Ring Road to the South Fifth Ring Road, and the staff from the most time to more than 13000 people to 180 people.

Many people feel that the company is going to go bankrupt. For some time, it is true. It is said that at the worst time, there are about 50000000 items of backlog of value of 1 billion 900 million, which can only be cleared at a loss, and there are more than a billion liabilities.

In the face of such a mess, Chen spent 3 years dealing with 1 billion 900 million stocks, and at the last moment when Vic was on the precipice at the bottom of the cliff, it did not fall to pieces. It turned out to be a miraculous reversal. This year, Vic relies on a 1 million year old ironing shirt with an annual shipment volume of 500 million.

No matter whether you are still angry at the evaluation of Jay Chou, or still do not care about the future of Vincente, you should take a closer look at these old feelings. These are only billions of years old.

Recently, I have seen an interview with Kim Chi Dao on Chen's life. He summed up this experience and gained some insights.

First, the past is to curry favor with others.

In the past, old people always guessed consumers' interests and hobbies, and catered to them, but no one could make up for every consumer.

Now, what can be done in the old age is to do what is right and what we like.

For example, what he did.

From the raw materials, ironing process to the little details of the design, all the efforts have been made to find raw materials and long staple cotton in Xinjiang, go to the Brook brothers of the United States to solve the ironing process, and go to Japan to find the shirt master Ji Guowu to solve the details of the shirt.

In today's popular saying, there is a spirit of craftsman in this shirt, which is the reason why the shirt is recognized by the market.

In the past, everyone's products from T-shirts to canvas shoes were in bad reviews. Chen said that when the goods were not sold, he had stacked 600 pairs of canvas shoes in his office. He tried on his own canvas shoes one by one, and found that none of them was satisfied with himself.

Although the sales volume of Vic is very high, the old age is not a little bit strong, but now he makes this shirt, which is not as good as before, but he has a strong reputation.

Two, the past is low price. Now it is not cheap.

Before the customer's T-shirt sold to 29, or even 19, mainly for sales, but cheap goods do not have any quality assurance, which is a great harm to user experience.

Consumers are pursuing high quality, cost-effective products. Now all customers from fabric to dyeing with the best technology, the price comes up at the same time, product quality and consumption experience has been promoted.

I think this is quite true in the past. When you saw Apple playing price war, many people know this truth, but there are still numerous businesses fighting price war.

Three, the founders must not catch up with the excitement.

Chen said that looking back at his photos in the past few years and attending the meeting, he felt very annoying and felt that he was crazy and vanity at that time.

Old age is now thinking about what to do, which is valuable, making a 100 billion company, but the last product is forgotten by users, or every product is remembered by users.

I think this may be a reflection of his blind pursuit of new products. In those days, apart from adding crazily to the clothing category, there were more than 20 non clothing categories, up to 190 thousand SKU.

Don't go after hot spots, just as you do now, do a solid job of a market approved non iron shirt, which is the way for the survival of an enterprise.

In fact, we all know the truth. In recent years, these insights are simply made up of craftsmen's spirit, creating price wars for performance, not blindly pursuing hot spots, and providing products with high cost performance.

But understanding these principles is useless, and should be applied to the development and management of enterprises. Entrepreneurs should always think about them, and don't look at them seriously after spending high tuition fees like old ones.