Lining Stared At The Foot But Stuck To The Nike Logo.

US media said that this month's Olympic track and field events will show athletes' excellent sports talent, and if you watch carefully, you will see creative shielding. In the technical performances at the foot of an Olympic Games, adhesive tape, fountain pens, elastic shoe covers and even coloured paintings may be used to cover up some of them. Gym shoes brand Logo.

According to the US report in August 3rd, track and field events are the highlights of the summer Olympic Games. Sports shoes are the most important equipment in the competition, and play a role besides the promotion. clothing The company's billboard also provides financial support for athletes. But some athletes do not want the world to see the logo on their shoes, or because they wear the brand of their competitors, and sponsors ask them not to show signs.

Although the American athletes who participated in the Rio Olympics were wearing the sportswear of Nike, the official sponsor of the track and field team, they showed the familiar signs of the match mark, but they could choose their own sports shoes brand, whether or not they were covered up.

Such camouflage illustrates the strength of the $75 billion global sports shoe industry. It closely monitors what athletes wear or not, and lawyers are always on call.

It is not clear how many athletes will cover the brand of sports shoes at this Olympic Games, but this behavior is not uncommon in track and field events. The reasons for covering up brands are almost the same as those of sports shoes.

If athletes do not have sponsors of sports shoes, they may not want to advertise for any company free of charge, but also want to show that they are free players.

Some athletes cover sneakers because they are moving from one company to another. Before the new shoes were perfect, they continued to wear shoes from former sponsors. Some people, like Taiwo, have no special shoes to wear for their sports sponsors. Some athletes are just not satisfied with the sports shoes provided by sponsors.

In 2011, American javelin champion Mike Hazel (Mike Hazle) said that his Nike sneakers were too thin, causing his toenail to fall off and numbness of his feet. So, he said, for many years he had been borrowing from another javelin player to borrow the shoes of Arthur and Chinese brand Lining. He used tapes to hide the labels of these brands, or cut a piece of cloth with Nike logo on his wrist, and put them on these brands.

Hazel said that it was not a problem until they won the national championship, and the photo appeared in the track and field news, which became a problem. He threw his left foot up and revealed the Lining logo on the sole.

These camouflages show the particularity of track and field events. Every four years, this event has become the focus of attention during the summer Olympic Games.

Clothing companies, especially Nike, have great influence in this field. They provide equipment for athletes to make this difficult project continue. But if some of the competition goals are not met, they will also reduce their remuneration. In some events, such as Olympic Games, competitors' brands can not be found on sportsmen's clothing or temporary tattoos.

Karl Lewis (Carl Lewis) is the nine Olympic gold medalist and has been sponsored by Nike for a long time. He said that the practice of covering sneakers is "a microcosm of real problems: are we really creating a professional sport?"

"Why do we depend so much on Sports Shoes Companies?" Lewis said. Now he is an assistant coach at University of Houston.

Some athletes said they thought it was rude and unprofessional to hide the sponsor logo.

"If they give money, we should at least respect their money," said Wallace, Spermon, the 200 meter dash runner in the US, Wallace Spearmon. He was once sponsored by Nike.