Smart Clothing Leads Fashion And Expands With New Technology.

Highly skilled

The single product is amazing.

Technology is quietly changing.

Appearance, disguised as people's way of life.

China with an annual output value of 9 trillion yuan

In the clothing industry, developing and manufacturing intelligent products is becoming a new direction for designers.

In the famous clothing city of Quanzhou, Qipai began to march into the field of intelligent fashion. Shi Ya introduced the new fabric of science and technology with the help of the network hot drama. The rich birds tried to expand the business of electronic commerce. These brands were in collision with new technologies through products, marketing, channels, and actively embraced the trend of digitalization.

In fact, in recent years fashion shows, designers are embracing new technology everywhere.

The American Cowboy brand Levi's (Levis) music jacket, the bulletproof vest developed by Poland Moratex company, and the invisibility cloak.

In the industry view, technology is the core of fashion.

Technology and fashion are bringing more colors and possibilities to life. Every new technology and the advent of every new product will bring about a global consumption boom.

From the commercial point of view, the traditional clothing retailing industry presents a stagnant current. The fashion designers are not afraid to understand the technology.

Smart clothing leads fashion

Last week, the seven card smart fashion conference on the theme of "you set the future" and the 2017 spring and summer order will be opened in Xiamen.

It is interesting to note that Qipai has released two smart jackets. The new product breaks through the traditional jacket and has designed up to 17 personal concealed pockets.

"The introduction of new products to meet the needs of business travelers in many scenes can also be instantly pformed into convenient single shoulder bags."

Hong Zhaoshe, chairman of Fujian Qipai Group Co., Ltd. introduced that the jacket incorporates many of the latest research and development achievements, including removable clothing cap, shading blindfold and instantaneous inflatable pillow.

Relying on smart jackets, Qipai also released a smart bracelet. The bracelet is designed with detachable intelligent modules and sleeves independent intelligent cabin, that is, it can choose to wear independently and can also be placed into clothing. Smart bracelet has the functions of life track record, music control, remote control photo taking, information reminder, sedentary reminder, loss reminder, sleep monitoring, morning wake-up call and so on.

In the view of Hongzhao, this is the beginning of Qipai's comprehensive march into the field of intelligent fashion.

"Technology is changing everyone's life. With the development of data and intelligence and its wide application in life, the direction of future development of smart clothing leadership is inevitable."

He believes that the seven cards must seize the initiative and take the initiative, with innovative thinking, innovative design and innovative mode in this new field of action.

This is not groundless. In recent years, the apparel industry has been riding on technology to open up a new situation in the sales market.

In addition to Qipai, the early seven wolves launched a deep cooperation with the fun 3D online fitting. Red bean men's clothing also opened the first intelligent store, and red collar 3D printing industrialization also achieved industrial upgrading.

Expand with new technology

The movie "spy 5" designed a multi-functional diving clothing section with fire smart clothing, but hung Zhao said that the development of smart clothing could not be overnight. It should have courage to be courageous and prepare for a protracted war.

It is reported that at the beginning of last year, Qipai began to create intelligent fashion laboratory, assembled a group of top designers and intelligent equipment suppliers, based on years of clothing design precipitation, creating smart clothes, good wear, good functions, smart intelligence, good technology, smart clothing.

Some economists predict that 2015 to 2017 is the most difficult winter for China's economy.

In the past year, many clothing brand stores are facing a "closed shop tide", the market presents a bleak picture.

"In an economic downturn, clothing brands should advocate a more positive and healthy values."

In the view of Xu Wenyu, chairman of Shi Ya Ya Shi Shi, the way to deal with it is to push forward with the help of new technology.

This year can be called the outbreak of Internet TV drama. The network drama has created an amazing amount of hits.

He was invited to become the designated clothing partner of the youth network self made drama "Elysee" and the new urban love series "force majeure", providing actors with costumes and wear suggestions, bringing their elegant fashion into the urban fashion trend.

"What we want is a hidden way of pmission. The idol stars and net red can play a good role in the interpretation of costumes. Good clothes can set off the temperament of the characters in the play. This is a good fit."

The leader of the brand said that the brand label should be enhanced by watching the rhythm, so as to create a selling explosion.

Shi Zhengzhi, Secretary General of Quanzhou textile and Garment Association, introduced 2015 as the biggest change in traditional clothing retail enterprises.

With the promotion of the Internet, clothing brands are getting electric shock.

Rich birds also vigorously expand the business of e-commerce, pushing WeChat and O2O platform.

"Now 13 large domestic electronic business platforms," Fu "and 12 birds cooperate.

At present, the electricity supplier accounts for about 5% of the group's sales, but this part of the business is showing a moderate growth. We are optimistic about the growth of the micro distribution platform.

Lin Heping, chairman of fortune bird, said.

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The future of clothing is not small.

2016 is the opening year of China's "13th Five-Year". Under the intelligent manufacturing strategy of "Internet + action" and "made in China 2025", the deep integration of new Internet technology and manufacturing industry is a major turning point in the pformation and upgrading of the garment industry.

"There is still a lot of room for clothes."

In the analysis of positive value, clothing is a very large market, and the share of domestic single enterprises is very small.

This is a very traditional industry, high tech skills to promote the upgrading of the garment industry, clothing to another realm.

For example, logistics distribution, the original one or two, three level of retail system, logistics chain is very long.

And if we run it through ERP system, we can improve the efficiency of marketing and achieve zero inventory.

In this regard, Qipai clothing has enough confidence.

Based on intelligent fashion, it will seamlessly connect multi-functional clothing, intelligent modules and intelligent APP, and create a trinity business travel ecological circle. With smart fashion products as the entry, through precise intelligent data analysis, fashion content creation, interaction and sharing platform, we will establish a close connection between brand and fans, fans and fans in the "Internet +" era, thus promoting the innovation of business mode and communication mode, and realizing the pformation and upgrading of traditional garment enterprises.

Hong Bingwen, executive vice president of Qipai group, said: "with the help of new technologies such as the Internet, consumers are allowed to participate in the design of the product's early stage, providing inspiration and valuable demand data for the R & D team, and helping enterprises to provide consumers with more intelligent clothing products that are more in line with market demand and more practical."

According to the analysis of the industry, garment enterprises want to evolve from traditional manufacturing to intelligent manufacturing. Besides increasing investment, introducing talents and developing independently, marriage capital is also an important direction.

Andy Chen, President of the expensive bird investment company, said: "the sports industry fund will be firmly locked in the direction of sports, Internet and technology, looking for a more mature business model to cooperate."