APEC Fashion Designer Zhang Zhifeng: Focus On Advantages And Build Platform

Zhang Zhifeng: throughout the neighbouring countries, Japan has kimono, South Korea has Hanfu, India has sari, Vietnam has ao dai, they are all learning us and have their own national clothes, instead we ourselves have lost them; when we comb history, we first find them.

Han clothing is for Han nationality only.

It only represents Manchu, and the Chinese tunic suit is pformed by Japanese student clothes. So the best explanation is that we are Chinese descendants, who call us Chinese in foreign countries. The clothes worn by Chinese people are called "Hua Fu", which is more appropriate and closer to historical heritage.

Why do China fashion the four major fashion world?

Zhang Zhifeng: This is a good thing.

Driven by our NE TIGER, we began to do traditional culture in 2004. In 2006, the Chinese dress has been promoted worldwide. None of the top fashion brands in the world is as brilliant as ours. Our colors are daring.

In the past, Westerners said that our Oriental people were copying them. Each of our clothes had historical allusions. They knew very well which way they were distilled from, and Western civilization was brought to our east. Before 2000, silk, embroidery, ceramics, gold and silver ware and tea were carried out through the Silk Road. They were slightly stronger than us. We told them that we copy them; now they are back, and we are promoting global promotion.

Now global

The four fashion week began to use embroidery, Yun brocade, and silk to fry the price of our brocade from 3500 to 19000 meters, including many embroidery, dragon, Phoenix, blue and white porcelain, Chinese painting and even brush writing. They realized that this is quite characteristic; the Qing Dynasty's silk silk brocade dress has not been used for clothing for almost 150 years before we do it.

This era has also arrived. Your culture accumulates to a certain degree when your civilization is high and people learn from you. This is the return of a civilization.

Focus on advantage adjustment strategy

Analogous Global

Brands can find that brands like Hermes, Louis Weedon and Chanel are not for sale.

Mainly, bags, accessories, cosmetics and other categories occupy a larger proportion; at present, NE TIGER insists on the main line of clothing, to bring the advantages to the extreme; "we have strong ability to develop, one year."

We do more than 3000, and it is not heavy. Every guest's DNA is in her.

On the whole, the world's high standards are shrinking, we are still growing, category expansion is the future. "

Zhang Zhifeng said he liked to travel and would not stay in the studio for about 280 days a year.

It is his hobby to collide with artists, explore the local history and culture, and visit museums.

He visited 12 top companies in Europe in early 2015.

Brand, he found in the world

Almost all brands have surrendered. Only Hermes and Patek Philippe are still sticking to their positions. After coming back, he adjusted the strategy, hoping that NE TIGER could also take the style line of Hermes and Patek Philippe, adhere to the spirit of the craftsmen and become the inheritors of traditional handicrafts.

Build a global quality life customized platform

Zhang Zhifeng: we have a very clear positioning, adhere to the spirit of the builders, and do well in quality and do well in the future. Besides, we did not take the road of mergers and acquisitions to pform the original NE TIGER e-commerce into a new one.

- the world's high quality life customization platform.

The way to customize, from

Accessories start.

Not only do we do it ourselves, Chinese designers will come up, but the global designers will come up. After 3 years, there will be more than 10000 designers, about 20000000 users, and designers alone.

The core of brand is design, we must serve good designers.

This is our next development plan and will be ready to go online this September.

Innate mission

Zhang Zhifeng: before I knew it, I was born to do it. It is a mission.

In another three to five hundred years, what can we leave to our future generations? The best inheritance is to innovate and make good use of it.

We have done many things to donate to museums, which will be passed down from generation to generation, and Chinese traditional culture will continue to be passed down from generation to generation.