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Who Will Buy The Market In The Future With 260 Billion "Big Gambling"?

2016/7/7 19:18:00 32

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 Who will buy the market in the future with 260 billion "big gambling"?

Recently, China

clothing

The Association officially released the list of top 100 garment enterprises in 2015.

product

The three indexes of sales revenue, gross profit and sales profit rate rank the industry enterprises.

Jiangsu and Zhejiang each account for 30, ranking first in the country.

There are 124 enterprises in the country, including 30 in Zhejiang, 30 in Jiangsu, 17 in Shandong, 7 in Shaanxi, 6 in Beijing and Fujian, 5 in Guangdong, 4 in Shanghai, Sichuan and Hunan, 3 in 1, 2 in 1, and 1 in each other.

It is not difficult to see that China's clothing industry is mainly concentrated in the East, and coastal areas are obviously developed inland.

Zhejiang and Jiangsu ranked first in the country with the total number of 30, while Shandong ranked second in 17 places.

Among them, Zhejiang is mainly leisure and business clothes, such as Pacific bird, Semir,

Youngor

Jiangsu has obvious competitive advantages in textile industry, such as Jiangsu Dong Du textile and Australia ocean textile.

In fact, since the 80s of last century, with the tide of the third industrial pfer in the world, China has cut into the global apparel industry chain as a manufacturing and processing enterprise, and began to make OEM for some international brands.

By the middle and late 90s, clothing companies such as Shanshan, Meyer, YOUNGOR and so on had been listed on the domestic stock market.

With the increasing demand of domestic consumers for the quality and taste of clothing products, China's clothing industry has entered the era of personalized, diversified and fashionable consumption, and brand consciousness has gradually formed.

 Who will buy the market in the future with 260 billion "big gambling"?

It is worth mentioning that the first brand experimental field in China's clothing industry has landed in the sports industry.

While Fujian became the birthplace of sports brand, it began to enter the sports industry to rush for gold.

Such well-known brands as Anta, 361 degrees, XTEP, PEAK, Philharmonic, del Hui, Jordan, and golden lake all come from Fujian, and the performance of these sports brands basically showed an upward trend last year.

After entering the twenty-first Century, red bean, Lining, seven wolves, Bosideng, Mertes Bonwe, Anta, news birds, Semir, nine Mu Wang and other enterprises have landed in mainland China, Hongkong and even overseas securities markets.

 Who will buy the market in the future with 260 billion "big gambling"?

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Top 100 listed companies compete fiercely and continue weak

According to the data released by the China Apparel Industry Association on the same day, on the whole, in 2015, the top 100 enterprises in China's clothing industry "product sales revenue" totaled 542 billion 682 million yuan, an increase of 6.34% compared with the same period last year, and the total profit of 100 enterprises totaled 45 billion 921 million yuan, an increase of 3.88% compared with the same period last year. The sales profit margin of the top 100 enterprises reached 11.80%, an increase of 0.32 percentage points over 2014.

The reporter made a statistical analysis of about 23 listed companies in the list of top 100 enterprises in 2015.

Data show that the total market capitalization of these 23 enterprises is as high as 261 billion 565 million yuan, the total assets of the enterprises reach 192 billion 387 million yuan, and their operating income and net profit reach 34 billion 623 million yuan and 6 billion 678 million yuan respectively.

As you can see from this form, men's clothing is slightly higher.

But in fact, the performance of men's clothing was not satisfactory last year.

Busen group ranked the top of men's clothing because of net profit plummeting.

YOUNGOR, Hong Kong share, news bird, and zoror last year's revenue also showed a downward trend.

Menswear boss YOUNGOR also had a hard time last year. 14 years ago, he just got rid of the net profit decline, and last year's revenue is now in Waterloo.

In order to find new profit growth points, YOUNGOR chose to deepen diversified layout.

In March last year, its announcement announced that it would invest 1 billion yuan to set up a health industry fund in Ningbo, Zhejiang.

 Who will buy the market in the future with 260 billion "big gambling"?

Researcher Mary Li has analyzed that in 2015, the overall operating revenue of local clothing listed companies increased by 10.8%, net profit increased by 8.3%, gross margin decreased from 44.9% to 44.1%, and the first quarter of 2015 was not much different from that in 2015. After deducting hail's home and Semir costumes, brand enterprises nearly zero growth in 2015, and net profit fell 18.6%.

According to statistics, in the first quarter of 2016, the list of apparel listed companies shows that in the first quarter of 2016, 19 enterprises in 37 enterprises declined in revenue, accounting for 51.4%.

Among them, the revenue dropped most severely, down 28.64%.

The biggest increase was 118.93%.

He continued the weakness in 2015.

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