Cao Lei Invited Clothing Internet + President Of Changshu Class Actual Combat Teaching

In July 3rd, Yun Gu Hui "

"Internet + Changshu president class 1" opened in Ji'nan, Shandong.

Field research experts, China

Cao Lei, the director and researcher of the research center, was invited to be a practical mentor, and the theme was "the opportunity of the industrial Internet era and the formulation of the strategy of garment enterprises", and pointed out the six main directions of "Internet +" pformation of garment enterprises.

It is understood that, as an authoritative expert in the field of Internet in China, Cao Lei, director of the China Electronic Commerce Research Center, has participated in the clothing industry forum and summit many times.

In January 6, 2010, Shanghai held the "home textile industry e-commerce training seminar". Cao Lei released the 12 year development report of Chinese e-commerce for the entrepreneurs of home textiles, and theoretically combed the history and future trend of e-commerce development for home textile enterprises.

In April 19, 2011, the "Third China shoes and clothing industry e-commerce logistics Summit Forum" was held in Fujian Jinjiang. Cao Lei attended the keynote speech entitled "the status quo and trend of online retailing and online store".

In August 23, 2011, Shanghai held a special training seminar on clothing e-commerce. Cao Lei was invited to do the theme of "reform and innovation brought by e-commerce to the fashion marketing mode".

In October 20, 2011, on the theme of "the 2011 China garment industry e-commerce summit and the China garment industry e-commerce Procurement Conference", the theme of "how to embrace the tide of e-commerce in the clothing industry" was presented at the lecture in Ningbo.

On August 18, 2012, in Hangzhou, "Goldwell's first partner recruitment conference", Cao Lei and other experts and scholars and hundreds of garment practitioners attended the meeting to explore the rebirth of the garment industry in the predicament.

In from September 20 to 23, 2014, in Dalian, "dream pursuing Dalian - 2014 China (Dalian) International Garment and Textile Exposition", Cao Lei and the leaders will discuss the topic of electricity supplier and supply chain in the forum.

In from October 9 to 10, 2014, in view of Cao Lei's in-depth research and contribution to the clothing industry, Cao Lei was hired to become one of the experts in the 2014 garment industry scientific and technological achievements exchange conference held in Changshou City, Jiangsu province. It is the only third party expert in the new business committee.

In November 29, 2014, Cao Lei delivered a forum on the "new normal" e-commerce development of the clothing industry in Xiamen's "China Fashion Association's trousers industry Specialized Committee Founding Conference".

In June 1, 2015, Cao Lei, Zhejiang Huzhou Zhili, "the third China weaving design competition for children's wear", through the excellent case analysis and data analysis, delivered the keynote speech of the "Internet +" breakthrough road for children's clothing industry.

In November 17, 2015, Guangzhou held the "China weaving and Guangzhou value" textile industry forum. Cao Lei was invited to lecture on the theme of "opportunities and challenges in the Internet + textile industry", and discussed how to grasp opportunities and meet challenges in the textile industry during the period of upgrading and pformation.

Summary of core views

Viewpoint 1: e-commerce enters the apparel industry with natural advantages.

View two: network brand entity stores impact traditional clothing brand

View three: the Chinese clothing industry has created a Taobao network and a large number of e-commerce brands

Viewpoint four: clothing electric business should follow the future development trend of the industry.

Viewpoint five: big data is of great significance to the development of clothing e-commerce.

It is understood that this training is aimed at upgrading the students' thinking, upgrading knowledge, updating and landing, and implementing these three objectives.

From the background of Internet pformation, pformation concept and pformation method, Cao Lei gave lectures to students of Changshu president class. By summarizing 1 to 3 actual combat cases, a model was summed up, and then a tool was put forward to urge students to join in the "practical lesson" of Yun Gu Hui to formulate their own industrial Internet path map.

The companies participating in this training include Jiangsu Baicheng Garments Co., Ltd., Jiangsu nine deer Clothing Co., Ltd., Jiangsu Dadi Penguin dress Co., Ltd., Suzhou fine garment house Clothing Co., Ltd., Suzhou darmat dress Co., Ltd., Changshou City Zhaofeng Digital Printing Co., Ltd., Jiangsu new Cage Textile Industrial Co., Ltd., Jiangsu Sheng Ye zipper manufacturing Co., Ltd., Changshou City Asia Textile Decoration Co., Ltd. and dozens of garment enterprises, with annual output value of 1-10 billion, and the chairman and general manager of the enterprises are present.

{page_break}

In the class, Cao Lei pointed out the six main directions of the pformation of garment enterprises into "Internet +".

First, the electricity supplier.

Cao Lei said that changes in fashion require clothing companies to track the market in real time, anticipate changes in customer needs, and react quickly to customer requirements. E-commerce, through user interest survey and customer feedback information collection, provides a low-cost technical means for enterprises to achieve this goal.

There are mainly several investment directions in the clothing business.

The first is the opportunity brought by the e-business mode to improve the performance of traditional garment enterprises.

The two is the investment opportunities brought by the third party service providers to help the clothing business operators.

The three is the investment opportunities in the subdivision industry of clothing business.

Cao Lei pointed out that clothing development of e-commerce is the trend of the times, and prospects for the future of clothing e-commerce, there are mainly these trends: the clothing B2C market will continue to grow significantly; some enterprises use the C2C mode to trade gradually to the B2C mode pformation; high-tech will further combine with clothing B2C; more diversified services, personalized customized services to strengthen.

According to the "2015 China clothing e-commerce operation report" released by the China Electronic Commerce Research Center (100EC.CN), in 2015, China's garment industry accelerated its structural adjustment and pformation and upgrading, and the overall development of the whole industry was basically benign, and the main economic indicators increased steadily.

Among them, the development of textile and clothing B2B e-commerce is swift and violent; it occupies a dominant position in the industry's electricity supplier; the integration and development of the home textile and apparel online retail online and offline, the collaborative development of the traditional brand enterprise's offline stores, and the online brand enterprises are developing faster under the offline stores.

The total volume of e-commerce pactions in 2015 was 371 million yuan, up 25.4% from the 29596 yuan in 2014.

Cao Lei also summarized the six characteristics of the clothing business market:

At the same time, Cao Lei pointed out that the main modes of electric business of clothing enterprises include self built mode, POP mode, outsourcing mode, cross border mode, distribution mode, C2M mode, O2O mode and B2B mode.

Two, branding

Cao Lei said that Taobao was first established by clothing sales. From a certain point of view, the Chinese garment industry has created the core business of Taobao and Ali, and has also created a large number of e-commerce brands.

In the overall downturn of the apparel retailing industry, price performance ratio has become an important criterion for consumers to choose clothing products.

The rapid expansion of the Amoy brand seems to illustrate this point.

According to the database monitoring of China's clothing business network (www.100ec.cn/zt/fzh), the driving force of the expanding scale of the apparel online shopping market is that clothing is a daily consumer goods. Its repeated purchase rate is high, and the frequency of demand is relatively high.

At present, the clothing electricity business market includes: 1) platform electricity supplier: Tmall / Taobao, Jingdong, vip.com, Suning, Amazon, Dangdang, eBay, etc.; 2) vertical electric business: Fan Cheng pin, Masa Marceau, LAN mu, Meng bausa; 3) network brand: Han Du Yi house, Yin man, cracking silk, green box, seven grid, zero number male; 4) traditional enterprises do electric business: UNIQLO, Mei bang, Gloria, Semir, Lining and so on.

Cao Lei analyzed from the typical clothing Internet brand data that the growth of Korea's dresses in 2008 was very fast, with 3 million yuan in initial sales and 40 in the team. By 2014, the two figures had increased to 1 billion 500 million yuan and 2600 respectively.

Hui Mei Group achieved operating income of 216 million yuan, 590 million yuan and 956 million yuan respectively from 2012 to 2014, and the net profit was 20 million 17 thousand yuan, 34 million 125 thousand and 300 yuan and 38 million 907 thousand and 700 yuan respectively. While the net profit increased, the net profit rate was declining.

From this we can see that the days behind the rapid expansion of the brand are not easy.

Three, O2O

{page_break}

Cao Lei said that the integration mode of O2O online and offline can be achieved through massive traffic sharing, LBS member sharing, multiple sales mode, quick shopping mode and big data precision marketing from online to offline. Then, by reducing service costs, fast logistics services, expanding commodity categories, sharing inventory and enhancing purchasing power from offline to online, it creates unlimited possibilities for complementary advantages.

At the same time, Cao Lei also cited the O2O model represented by UNIQLO, the customized O2O mode represented by the fashion fashion, the O2O model of life experience shop represented by Metersbonwe, and the fan O2O mode represented by Gloria. The analysis shows that in the face of the general trend of the development of the electricity supplier, the traditional garment enterprises must take the lead in changing the traditional retail industry, and combine the advantages of the traditional manufacturing industry with the Internet thinking, and catch the new fast development of the garment industry.

Four. Intellectualization

Under the hardware rejuvenation of the "draught", both big manufacturers and start-up companies have launched intelligent hardware products, or build intelligent hardware related platform system.

Cao Lei said that the next 20 years will come to the era of "industrial Internet", and the Internet will change every industry, organization and even the whole society.

The cross boundary integration represented by the industrial Internet has become the general trend of development. From the earliest retail industry to today's financial, medical, wearable, online education, online travel and life services, the traditional hardware field will also be changed.

At the same time, Cao Lei listed smart smart shorts, smart vests, discolored T-shirts, smart baby socks, smart size pants, smart fitness clothes, color changing sanitary sliver detectors, intelligent clothes clothes and other smart clothing cases, indicating that intelligent hardware has opened the era of smart clothing.

Five, financial

Cao Lei analyzed the business mode of Internet Finance in his class, and said that financial services will run through the entire industry chain of the garment industry, and the turnover of funds in all links may adopt the new solution brought by Internet technology.

Therefore, the Internet will change the entire industry chain of garment industry, and financial business will become the first breakthrough of the Internet of apparel industry chain.

Six, digitalization

Cao Lei takes the clothing industry online ordering tool "good order" as an example, from online shopping experience, user convenience experience, real-time data update, instant information synchronization, easy support for large concurrent online, flexible screening function, and featured on-site show seven aspects of latitude analysis introduced the brand clothing oriented dealer (B2S mode) online intelligent ordering system.

Cao Lei said that big data is of great significance to the development of clothing business. For example, the market demand for clothing products in various regions of the country will be different. In the past, the process of clothing distribution is experience, but through big data, we can understand the actual differences of local market in detail, so as to launch products in a targeted manner.

It is understood that before the training, the site held Cao Lei's "Internet + Inclusive Finance" gift giving ceremony:

(photo shows Wan Xiaojun, mayor of Yushan Town, Changshou City)

{page_break}

(photo is presented to Gong Huijuan, Deputy Secretary General of Jiangsu clothing association)

(photo shows Gong Zheng, chairman of Jiangsu aldun Garments Co., Ltd.)