Shanghai Apparel: Standing On The "Internet +" Outlet.

On June 21st -23, the 2016 (fifteenth) China Internet Conference was held at the Beijing International Conference Center. With the theme of "prosperity of the Internet economy and the establishment of a strong network power", the general assembly has set up seven major plates and over 20 forums. On the afternoon of 22 July, Shen Hua, the representative of Shanghai attitude import and Export Co., was invited to attend the sub forum of the forum "2016 China APP application innovation peak". During the meeting, he said, " Internet plus Promoting the tradition clothing Industry has stood in the historical draught, spanformation and upgrading has become the mainstream of enterprise development nowadays.

Throughout China's clothing industry, there is a general lack of autonomy. brand Serious problems such as homogenization. Most of China's garment factories do not build their own clothing brands, so the premium capability has been constantly reduced by foreign manufacturers, and they may be faced with the crisis of bankruptcy any time. Even if they can survive, they will still be squeezed to a small profit. In addition, because most of China's clothing sales rely on intermediate agents and channel links, enterprises can not establish docking with their consumers for the first time, and the whip effect of the industrial chain is aggravated, and the bubble also follows. In addition, the lack of innovation and design of Chinese clothing makes the sales of new products tend to be weak.

In recent years, the electricity supplier has brought a huge impact on the traditional manufacturing industry. Under its influence, it not only opened up the retail terminal of the apparel industry, but also improved the intermediate links of the industrial chain, which changed the consumption habits of the clothing industry in a subtle way. Nowadays, with the advent of the mobile Internet era, enterprises are turning to mobile terminals. In order to keep pace with the development of the times, Shanghai posture Import & Export Co., Ltd. has launched websites and Shanghai apparel clients.

Shanghai posture Import & Export Co., Ltd. was established in July 2007, which sells clothing, shoes and hats, textile raw materials, needle textiles, handicrafts, bags, leather goods, hardware, mechanical and electrical products, daily general merchandise sales, garment processing, engaging in import and export of goods and technology. Over the years, the company has always adhered to the new management mode, perfect technology, considerate service and excellent quality for its survival. It always adhered to the principle of "customer first" and "dedicated service" to customers, insisting on using service to impress customers.

In the era of mobile Internet, the most important thing for a brand clothing enterprise is to cut into the user's location from the beauty and the beauty. Through the three factors of quality, design and price, the brand's precipitation and accumulation can be achieved. Through a series of interaction of mobile Internet, consumers can understand and love the brand better. In addition, any brand must learn the socialization marketing of new media in the era of mobile Internet, and learn to build a brand and consumer scene through various marketing and social networking influence, so as to achieve recognition and love and become a fan of brand enterprises.

In short, "Internet +" is the threshold that traditional manufacturing industry must cross. Shen Hua believes that "next, the Internet apparel customization industry will usher in a round of shuffling period, the leading will be faster and faster, and accumulate greater advantages in capital acquisition, market share and excellent supplier resource integration, and backward companies, including those with large physical volume but slow response in the Internet era, are likely to become more difficult."