China Cowboy Trend Trend Innovation Seminar Held In Beijing

Around jeans.

Recently, China Textile Information Center (CTIC) joined hands with SANKO group's famous brand.

ISKO, a brand cowboy family, hosted the China Denim Trend in Beijing.

"2016, global

Market share will exceed 122 billion yuan.

In the China cowboy trend and innovation seminar, Denison also presented several key data: 75% of the women surveyed worldwide and 73% of the male consumers clearly indicated that they liked to wear jeans; 12% of the consumers said they had bought over 100 dollars worth of jeans; 13% of the female consumers around the world would take environmental protection as a very important factor; and the three largest markets in the world with the largest number of jeans per person were the United States, Europe and China.

As a representative of the organizer, Li Binhong, director of the national textile product development center, Marco Lucietti, ISKO global marketing director, Qi Mei, director of fashion trend Department of China Textile Information Center, John Wong, general manager of ISKO Greater China, Dannylaw, Creative Room Room, general manager of ISKO Greater China, general manager of Italy design trend trend department, as well as China's first line brand design director, purchasing director and brand manager, have brainstorming on site.

John Wong said that ISKO hopes to deeply interpret the trend of cowboy trend in the Chinese market through globalization, and constantly release the fashionable value of cooperation with downstream brands through the integration of core design and research capabilities and creative design resources, and promote the collaborative innovation of quality resources in the upstream and downstream industries and international and domestic industries.

Li Binhong said that this event is based on the field of cowboy, sharing information from different dimensions such as market consumption, fashion design, technological innovation, personnel training and so on, exchanging ideas and launching a beneficial innovation dialogue, which will open a prelude to the further commercial cooperation between the future and the common research and publishing trend.

In addition, Dannylaw and ISKO China market consultant Ronald Yan, Peng Shan, director of fashion design, Beijing Institute Of Fashion Technology, and Zhou Shao en, head of sports apparel design professional in Beijing Institute Of Fashion Technology, have launched an in-depth dialogue around the difficulties and excitement points in the Chinese cowboy market, the collaborative innovation of supply chain and the integrated marketing mode of international and domestic brands.

As one of the highlights of the afternoon, Umberto Brocchetto, Creative Room, Italy design trend manager Villi Bortolon, ISKO marketing representative Marco Rosso released the latest denim washing process and sample clothes in an interactive and experiential way of product experience. These cowboy washing technology in the global cowboy field is a powerful demonstration of the technical strength of ISKO.

On the day of the event, the organizers also held a preliminary evaluation of the I-SKOOL global cowboy Academy's creative design competition.

Wang Xintao, Lin Qi of Beijing Institute Of Fashion Technology and Lin Qi from Beijing Institute Of Fashion Technology won the gold medal in the competition, and will participate in the ISKO I-SKOOL FINAL show and final competition in Italy in July 15th.