Industry Development Is Slowing Down. What Aspects Of Silk Products Have Touched People'S Hearts?

In recent years, China's silk industry has made steady progress in structural adjustment, scientific and technological progress, brand building and cultural heritage. However, influenced by various factors, China's main indicators such as cocoon silk production, sales profits and trade exports have slowed down, and the development of the industry has slowed down, so that some places have lost interest in the development of the silk industry.

Yang Yongyuan, President of the China Silk Association at silk town forum, said: "at present, the positive factors of the silk industry are gathering". In his view, the silky and environmentally friendly silk products have always been an important carrier to meet the needs of the public in pursuit of diversification, personalization and fashion. At present, there are still a wide range of consumer groups both at home and abroad, and there is great potential for future silk consumption market.

On the other hand, with the rapid development of information technology such as mobile Internet and the development and application of intelligent and information-based technology and equipment, the quality and level of the development of traditional labor-intensive industries are gradually upgrading and upgrading, and the silk industry is changing from quantity growth to quality benefit.

Therefore, as long as we take effective measures, the silk industry can have a bright future.

This view has also been recognized by the industry's big coffee people.

At the forum, participants discussed in depth the themes of cross border win, cultivating craftsmen spirit and going out.

Inheritance and Innovation --

Yang Yongyuan believes that at present, the State advocates the concept of "innovation, coordination, green, openness and sharing", which is also the development keynote of the domestic silk industry to adapt to the new normal economic situation.

Under the background of the increasingly fierce international competition and the dynamic pformation of industry development, the cocoon and silk industry can only be developed in a compatible way. Only through cross-border innovation can we make breakthroughs. Only by firmly fostering the industrial foundation and cultivating the craftsman spirit can we gradually shift from "made in China" to "created in China"; only by actively adapting to the trend of modern textile development, constantly cultivating new momentum, Gou Jianxin's advantages and expanding new space, will the development path of silk industry become wider and wider in the future.

Talking about inheritance and innovation, Xiao Peng, director of Suzhou Archives Bureau, said that through the cooperation between stalls and enterprises, the process of inheritance and cross-border innovation can be realized.

At present, in order to inherit and restore the base, according to the technical data of silk samples in the archives, to restore the traditional silk craft which is on the verge of extinction, the Suzhou Archives Bureau has built 10 traditional silk samples archives of Suzhou with silk enterprises.

On this basis, we have developed leno palace lanterns, palace fans and different products and derivatives of leno, so that old archives can bring forth new life and new values.

Suzhou embroidered mother

Xu Ting, general manager of limited company, expressed his sense of craftsman spirit with his overseas knowledge.

He said that the ancient Chinese official dragon robes were the most shocking of many ancient textiles that had been lost to overseas from overseas auctions.

The luxurious degree and sophistication of these collections should be very difficult to achieve.

In the analysis of Dragon Robe data, it takes two years for a dragon robe to be completed in a race against the clock.

From such a complex process and longer production time, we can see that these extreme techniques are achieved by the pursuit of life and the ancient craftsmen as a good thing to do in life.

He said that Chinese people are spending more and more power, but instead of buying LOGO abroad, it is better to show the best things in China.

E-commerce platform -- how to dig deep brand value

Alibaba team member Tmall mall home textile brand manager Ting Xiu, explaining the opportunities and challenges of the silk brand on Tmall platform, said that most of the silk brands on the Tmall platform were operated in the form of promotional sales, and did not really bring out the value of silk's history, culture and stories.

She believes that silk itself is a product of historical and cultural origin. Once it reaches the Internet, it becomes a picture and a price. It is difficult to reflect its value. Sales promotion has finally become its sales means.

Ting Xiu said that the space for enhancing the value of silk products is enormous.

Hu Yufang, chairman of Suzhou Taihu snow silk Co., Ltd., expressed his troubles on the spot.

She said: "although Taihu's snow silk is now among the best in the Tmall category, it is plagued by low price competition and has encountered development bottlenecks.

What worries me is how to sell high priced and high quality silk products without promoting sales. "

Ting Xiu has given his own advice on this issue: on the one hand, promotions can be done, but not frequently done; on the other hand, professional e-commerce planning companies can be sought to help integrate resources.

"At present, we have begun to support some very distinctive niche brands," ting Xiu said.

These brands have proved that their market space, fans stickiness and follow-up services are very good, so the small market which is easy to be forgotten before comes next.

We will focus on this, because these distinctive niche brands will have a very large future space.

"Going out" -- integrating resources sharing dividends

At the meeting, the topic of "going out" triggered the heated discussion of the guests.

You Kangzhe, general manager of Jiu Jiu silk Co., Ltd., Jiangsu, said that in recent years, faced with a large area of local silkworm farmers to destroy mulberry fields, there was no successor, and manpower costs, raw material procurement costs, logistics costs and agricultural costs remained high.

However, the high cost of logistics and the cumbersome tariff procedures make overseas cocoons less expensive than domestic cocoons.

"In 2012, we built a silk mill in Uzbekistan. We used the advantages of silk mill to select good raw materials and import it to China. Other raw materials were processed into silk quilt, so the logistics cost was greatly reduced.

Although the two countries also issued policies on raw materials not allowed to export and semi manufactured products to export in 2013, there are still many advantages to build factories in Ukraine, such as low production cost, negligible energy consumption, environmental protection, no cost, low land cost, high quality of personnel, and sericulture of natural environment.

Of course, there are still some problems in language, policy understanding, foreign exchange control, etc., but summarizing our successful experience and failure lessons, we think that "going abroad" can seize opportunities, integrate resources and share dividends.

You Kangzhe said.

The Consulate General of Thailand in Shanghai, Watcharee, said that China's silk is very famous in the world and has developed rapidly in quality and product design. So Thailand hopes that the high quality Chinese silk enterprises can go to Thailand to develop, and Thailand will provide a series of preferential policies to attract Chinese silk enterprises to Thailand.

"Chinese silk and Thailand silk have commonality on one hand, but there are also great differences on the other hand.

In particular, raw materials, Thailand is a color cocoon, this cocoon cocoon layer is relatively thin, the process is basically based on traditional handicraft, in terms of efficiency, there may be room for improvement, in technological pformation, new technology, new technology and other aspects of the promotion of space is also larger.

Then what is the compensation for China's "going out" to go to Thailand to set up factories to achieve greater improvement in efficiency? "Ling Lanfang, chairman of the Zhejiang Silk Road Group, gave some doubts about the silk companies going to Taiwan to set up factories.

In response to these doubts, Watcharee said that Thailand will arrange business docking according to the requirements of raw materials and supporting enterprises.

Thailand has handmade silk, but some rely on machines for silk production.

Watcharee expressed the hope that China's high quality production enterprises will export related products, including silk weaving machinery products to Thailand.

"The great challenge to silk is the invention of artificial silk. It has great threat to silk in the price of production.

For example, 1 kilograms of silk and 1 kilograms of rayon, their material and texture is similar, but the production of 1 kilograms of silk is 71 euros, and artificial silk is only 15 euros.

In this way, where is the future of silk fabrics? "Federico Boselli, Federrico Boselli of Italy's family business, said:" if you want to be unique, you will have a need to find you. "

He said that he is developing a new fabric, which can be achieved by using this special fabric, even if it is unsatisfactory in terms of price, but can achieve greater market through better usability.

"The Oriental elements used in Chinese silk design are not enough at present. What kind of Oriental elements do we need to use on the international stage to allow some international brands to recognize Oriental elements and to apply them more to the design of fabrics?" Ceng Fengfei, founder of Zeng Feng Fei's costume, revealed some confusion of Chinese designers.

Federico Boselli said that Chinese fabrics should be presented in a more modern and more international way.

On this basis, the elements of China will be further developed and applied, which will be more helpful to the development of the international market.

Of course, it is very important not to lose the spirit of Chinese elements and the spirit of Chinese design, or lose the original intention of promoting the Chinese silk industry.

Ceng Fengfei said: "as a designer, my design works must have heritage, details, and their own spirit and story, because I think only such a design can be more moving."