Pandora Expects To Increase The Category Of Ring Earrings, Which Is To Play New Tricks.

We just said that Pandora was recovering in the first quarter because the recovery plan was effective.

But for Pandora, winning is the most important thing.

So, what new tricks will Pandora bring?

It is reported that Pandora will be the trend forecasting agency.

Work together to launch more categories.

In addition to the brand hand strings, next will be the design of rings, earrings and other categories.

Pandora said that it was mainly because of the trend and the trend.

Intended to cause.

In any case, we can look forward to the future.

What kind of surprise will you bring to us.

However, with the intense competition of earrings and rings, besides the emphasis on design, it is also necessary to set a good price. Otherwise, like many brands, playing the final need of price adjustment and fire fighting will be more than enough.

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Although at the beginning of this year, the De Beers reduced the production of global raw stones, which triggered a brief downturn in the jewelry industry. However, due to the gradual warming of the demand for jewellery among the middle class, Pandora also showed a positive side in its recently released quarterly earnings report.

It is reported that in the first quarter, compared with the previous fiscal year, the group's revenue increased from 34% to 4 billion 740 million Danish kronor, while the gross margin group had an increase of 74.6% over the same fiscal year, compared with an increase of 71.1% over the same period last year.

Core profit margin EBITDA declined slightly, showing an increase of 35% to 1 billion 760 million Danish kronor, an increase of 37.1% over the same period last fiscal year.

In addition, from the overseas market, the Asia Pacific region's strong sales performance is ahead of other markets, with a 58% increase in operating income and a different increase in other overseas markets.

But the US market is slightly slower than other markets, with an increase of only 13%.

The group pointed out that it was mainly due to the strong sales performance of Valentine's day and spring products, which led to double growth of the group's business income and same store income. The group said it adjusted its expected revenue and growth rate from 19 billion DK and 14% to 20 billion DKK, with a growth rate of 19.5%.