Max Mara Group'S Electricity Sales Accounted For A Very Strong Ratio.
Italy luxury group Max Mara continued its success in 2015, with double-digit sales growth.
Luigi Maramotti, President of Max Mara, told Italy media that sales in 2015 were expected to increase by 5%~10% compared to 2014.
Group sales in 2014, 1 billion 340 million euros, of which 60% from overseas markets.
"We are not
Listed company
We have the ability to consider more long-term and larger projects.
The company's assets are in good health, so even though the market environment is bad, it has little impact on us.
Maramotti said.
As a family business in Italy, Max Mara group owns 19 brands, including Max Mara, SportMax, WEEKEND Max Mara, Max & Co., Marella, Co., and so on.
Max Mara President Maramotti4 held a dinner in New York on 26 March to celebrate the 1st Anniversary release of Whitney handbags.
Whitney handbags are co operated with the Renzo Piano building studio for the Whitney Museum of American art.
"The birth of this project owes to the close cooperation with the Whitney Museum, which tells us the uniqueness of American culture in an innovative way."
The latest collaboration is the 400 anniversary edition of the Whitney handbag, which is intended to be the founder of the museum.
Gertrude Vanderbilt Whitney
Salute.
Maramotti said the group will pay special attention to the Chinese market.
He said, "2015.
China's economy
Growth is slowing, but for us, China has enormous potential.
The growth of luxury brands in China is not consistent with the change of consumption concept in China.
He said that in December this year, the 2017 autumn and winter series of fashion shows will be held in Shanghai and a series of other activities.
The group has more than 2400 stores in more than 100 countries around the world. Maramotti said the group has performed well in the past year, but he remains cautious about the future.
He said the Italy market is recovering, and as for emerging markets, he is full of confidence.
Another key area of development for Max Mara is digital business. Maramotti said: "about four years ago, a new company was built inside the group to manage e-commerce platforms. Today, sales of electricity providers account for 5%~10% of total sales."
He disclosed that from October to November this year, Sportmax e-commerce website will be launched.
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