Jinhua: Women'S Wear Shop To Create One-Stop Consumption For Women

Under the impact of the electricity supplier, the pformation of the entity department store is imminent.

Since last year, this kind of consumer scene has been built together, and a collection store of multiple brand categories and various functions has sprung up in the streets of Jinhua, mainly clothing and household traditional department stores.

This span

Pick up the kitchen tools while drinking coffee, eat the cake and pick up the sofa at the same time. Obviously, they come to buy clothes. As a result, they choose a green plant, two new books and an antique little ornament to pack home. Apart from choosing clothes and shoes, they can also make a miniature landscape bonsai or aromatherapy soap in the store, and make a manicure in the store with their girlfriends in DIY.

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Under the impact, the pformation of physical department stores is imminent.

Since last year, this set of consumer scenarios has been set up with multiple brand categories and multiple functions.

The streets are quietly rising, mainly in traditional clothing and home department stores.

What does this cross boundary business model bring to Jinhua department stores?

Last May, on the first floor of Yongsheng shopping plaza in Jinhua, a women's clothing shop called "happy+" was set up. The style of furnishings, clothing and accessories in the shop was very young and fashionable. There were many Korean style costumes on the Internet. There were many furniture and ornaments with design sense in the shop. The most striking thing was that a separate area was set up in the store, and a bar and sofa were set up. Customers could sit down for dessert and coffee.

At the beginning of the opening ceremony, many consumers were curious. Is this a women's clothing store with foreign brands?

In fact, the predecessor of "happy+" is an old friend familiar to the people of Jinhua. It is the "Seashell" women's wear on the street store, which sells the ladies' style clothes, and now there is another one on the Bin Hong Road.

"Happy+"

Yu Jia, a shopkeeper, told reporters that the company started with women's clothing and began to pition to cross-border business in recent years. The newly created "happy+" brand is a cross boundary collection mode. The model was first officially unveiled in 2015, and has increased to 12 stores in a short span of a year, distributing the main cities in Jiangsu and Zhejiang provinces.

From the door of the shopping mall, the "happy+" Yongsheng store is an all right women's clothing store. It is a coffee shop from the view of the windows and doors along the pedestrian street.

Entering the store, it will find that its dress display is more lively, different from the traditional women's dress in the proper layout. In the women's wear, a group of leather sofa comes out from time to time, and a pleasant green plant stands on the side, while the fashionable tea bags and high-heeled shoes are in the middle of the ancient tea table.

"The services and products we offer are diverse, including clothing, home furnishing, green plants, books, music and coffee. The aim is to create a one-stop consumption pattern for modern urban women."

Yu Jia, the store manager, said that the difference between the traditional women's wear shop and the traditional shop in the past is that the new store has made great adjustments in space. The layout of the shop is relatively wide and there is no sense of oppression, which gives the shopper a relaxed feeling.

"Women dress up from head to toe. We sell them here.

Some guests like the chairs and curtains in our shop, we sell them, like our decoration, we will contact the designers for the guests.

Yu Jia jokes that in addition to the staff in the store, almost all of the shops are sold.

Hangzhou's "happy+" is even bigger. There are special reading areas, light restaurants, and artisans' hand-made leather goods.