Start A Clothing Store: Pay Attention To The Choice Of Business Circles.

The location is very important, which is important to determine the survival of the business.

For example, with women as the main selling objects, we should pay attention to the fact that most of the female shopping will choose the clothing store and the commercial street which are concentrated in the clothing store, so as to locate the location accordingly.

Because there are more clothes to choose from, and this is also determined by women's shopping psychology.

Before choosing a site, the first thing to determine is the choice of customer base.

Take Beijing as an example. If you choose a 18-25 year old woman as a customer base, the location of the store is better than Xidan in the fourth quarter.

Although it is also a bustling commercial street, the shops in the East Fourth area are mainly about 25-30 year old white-collar women. Their products are of good quality and high prices. While the customers in Xidan are younger, they choose clothes to pay more attention to styles, and are not too fussy about the details of fabrics and workmanship.

This is to pay attention to the concept of "business circle".

Generally speaking, the sales scope of clothing stores usually has certain geographical boundaries, that is, relatively stable business circles.

Different clothing stores are operated by commodities, traffic factors and geographical location.

There are great differences in the scale of business circle and the form of business circle.

Selecting business circles is the basis for reasonable location of new stores. It not only helps formulate business strategies, but also helps to formulate market development strategies.

Successful application of business circle strategy can lay a solid foundation for clothing stores, improve the image of clothing stores, create and promote specific needs of customers, and establish a mutually reliable relationship with customers.

Of course, we should make use of the resources of the business circle to make the business to the customers' hearts and let them be willing to become repeat customers. This is also a clothing store.

One of the basic skills.

In analyzing business circles and investigating competitive stores, investors in clothing stores also need to thoroughly analyze whether their stores are negatively related to the proximity of stores and their proximity to the nearby stores, and whether they can increase the attractiveness of the region through mutual cooperation.

For example, if there are a number of casual wear shops around the world, competition at the level of casual wear will be more intense. At this time, it can be misplaced, and the target will be better in ladies wear or professional wear. For example, if the survey shows that consumers here prefer Shanghai brand and do not like Wenzhou brand, then they can give priority to joining Shanghai brand.

After all these questions are clear, we can look for the source of goods in a targeted way.

Investors should also observe other commodities around and explore the competition.

It is best to go deep into the basic factors such as the business area, the type of goods, the number of employees and the skills to entertain guests, and then find out their advantages and disadvantages through comparison.

If you can't find the right store in your favorite location, you can try to share it with others.

In this way, not only can we save the rent, but also the two industries under the same roof can be complementary to each other if the customer attributes are identical and the products can complement each other.

Such as jewelry and clothing stores, bags and clothing stores, or underwear and clothing stores, etc., are suitable for "matching" business projects.