Jinjiang'S Manufacturing Industry: Using Wisdom And Borrowing Power To Open Up Marketing Channels

According to statistics, in 2015, Jinjiang's cross-border e-commerce export volume exceeded 19 million 500 thousand US dollars, and cross-border electricity supplier has become a new booster for Jinjiang's economic development. Last year, Jinjiang joined Alibaba, Jingdong, Su Ningyun, Google and other more than 20 domestic and foreign electricity supplier leading enterprises.

"Aiming at the missing links of the local electricity supplier industry chain, we plan carefully, take investment as an engine, accumulate and develop stamina and face the whole country to carry out investment selection work." Jinjiang Business Bureau revealed that in addition to the establishment of the investment team to Beijing, Shanghai, Shenzhen, Zhejiang, Guangdong and other developed areas of electricity providers to invest in the intention of business, and through the business associations, e-commerce enterprises, invited outstanding enterprises to Jinjiang to negotiate.

After repeated negotiations and comparison, Jinjiang and Suning Yun Shang Group formally signed a strategic cooperation agreement, collaborating in the 8 aspects of building the Jinjiang Pavilion of suning.com Museum of Chinese characteristics, product procurement cooperation, sports industry cooperation, etc., and entered the Alibaba "China Quality" platform, and collaborated with the fast selling and Ali international station to build the Jinjiang industrial belt. We successfully introduced Jingdong to open the "Jinjiang pavilion with Chinese characteristics in Jinjiang" in Fujian, facilitated the shoe industry's whole industry chain vertical platform "China shoe online trading platform" settled in Jinjiang, and successfully signed the new intention with the new base, new route, factory network, LDK network and three head six arms seller alliance.

The introduction of these high-quality enterprises and high quality projects has brought a lot of Jinjiang. Marketing Promotion, talent, training and other supporting service resources, make up for the lack of links in the local electricity supplier industry chain, and become the new force of the future Jinjiang electricity supplier industry.

Last year, sales of shoes and clothing enterprises in China's shoes capital business park exceeded 2 billion yuan, and were awarded the top ten Internet plus industrial parks in 2015. The project was launched in 2013. It gathered more than 400 small and medium-sized shoe and clothing suppliers, electricity suppliers and upstream and downstream enterprises, set up a business base for students and a training base for Taobao network retail talents, and attracted a number of courier companies such as post and Zhong Tong to pack in.

Effective integration E-commerce resources To form a strong joint force of development, Jinjiang is currently vigorously constructing the three level Park linkage pattern of "City Town Village".

On the construction of the municipal electricity supplier park, Jinjiang has carefully built the Hongshan electricity supplier park as the leading gathering center, public display window, comprehensive service platform and personnel training base of the local electricity supplier industry, and promoted the five li electricity supplier Industrial Park to create the national electricity supplier demonstration park, thus giving prominence to the radiation leading role of the city level park to the industry and the park.

In guiding and promoting the dislocation development of the specialized characteristic parks, Jinjiang, based on the difference of functional orientation of each park, promotes the docking of corresponding platforms and service resources, enhances the professional support of the park, and forms a clear and close interaction relationship among the parks, thus becoming the carrier and depressions to undertake different ecological links in the industrial chain. For example, the local F2B2C (manufacturer, distributor, consumer) platform created by the baby Tong Wen Chuang garden has already begun to take shape, and Jinjiang purchase has begun to take shape. Alibaba The cooperative China made Jinjiang industrial belt has landed investment.

In order to make effective reuse of idle workshops and resettlement houses in rural areas, Jinjiang vigorously builds a rural electric business gathering area, and promotes all kinds of supporting resources to move to the village level, making it an extension and supplement to the Jinjiang electricity supplier park, attracting small and medium micro network operators to settle in the near future and realizing the scale development effect.